10 Email Lead Generation Tools You Should Try in 2024

You pour countless hours into email lead generation, but conversions remain frustratingly low?

It could be a lack of targeting, outdated contact information, or simply that your messages aren’t resonating. Getting noticed in a crowded inbox is tough.

But there’s a fix.

The key is finding the right tools to generate emails and break the cycle. In this article, we’ll show you the best email lead generation tools tested for precise targeting, accurate data, and automated workflows that make a world of difference. 👇

1. Kaspr
2. Cognism
3. Apollo.io
4. Lusha
5. RocketReach
6. Seamless.AI
7. Hunter.io
8. AeroLeads
9. UpLead
10. Mailchimp

1. Kaspr

Kaspr is an email lead generation tool that enriches contact data from LinkedIn. It’s handy for sales, founders and recruiters seeking instant access to leads' contact details, including phone numbers.

Kaspr uses advanced tech to provide you access to 500M+ email addresses and phone numbers and 200M+ business profiles. No more endless searching or guessing — Kaspr delivers the details you need right in your database.

By automating the email lead generation process, Kaspr saves you from tedious manual data entry. As a result, you can focus on what truly matters – crafting personalized messages that resonate with your prospects.

💡 It’s completely free to get started with Kaspr. Sign up now.

Best features

• Unlimited B2B email addresses free forever in every plan.
• Accurate phone numbers.
• Real-time data verification.
• Data enrichment.
• Bulk CSV upload.
• Linkedin Chrome extension.
• CCPA & GDPR aligned.

Pricing

• Unlimited B2B email credits when you refer 3 colleagues.
• Free plan with limited email and phone credits.
• Paid plans start at $49 per licence per month.

2. Cognism

Cognism is a phone and email database that helps mid-market and enterprise companies generate qualified lead lists. It provides account-level intent signals which help generate high-intent lead lists in the Web App. 

Thanks to data enrichment workflows, you can revive old email leads to unlock new revenue.

Moreover, Cognism places a strong emphasis on compliance. It ensures its database is GDPR and CCPA-compliant. This gives your legal team peace of mind while you’re doing outreach.

Best features

• Verified B2B emails.
• Manually-verified mobile numbers Diamond Data®.
• Access to buyer intent data from Bombora.
• Two-way integrations with CRMs and sales engagement tools (Salesforce, Outreach).
• GDPR and CCPA-compliant data.

Pricing

• Cognism doesn’t publicly share the starting price of the paid plan.
• Packages are custom-built based on your business needs.

3. Apollo.io

Apollo.io is another software that helps generate email leads in various industries.

Additionally, it improves campaign precision by allowing detailed segmentation of contacts by job function, company size, or location.

Apollo.io is also fully integrated with leading CRM systems. This allows for smooth data transfer and ensures that all interactions are tracked.

(Source: G2)

Best features

• Access to 275M global contacts.
• Automate email sequences for timely follow-ups.
• Customizable email templates for various outreach scenarios.
• Real-time CRM updates.

Pricing

• The paid plan starting price is $49 per user per month. 
• The free plan is also available.

4. Lusha

Lusha offers tools for B2B email lead generation while browsing LinkedIn or searching through a database. The platform keeps email addresses up-to-date by applying AI algorithms and compliance filters.

Lusha is great for personalized outreach and creating targeted email lists for specific ICPs.

(Source: G2)

Best features

• Detailed insights into company roles and structures.
• Bulk data enrichment.
• Targeting buyers with intent.
• Automated CRM enrichment.

Pricing

• The paid plan starting price is $36 per user per month. 
• The free plan is also available.

5. RocketReach

With RocketReach platform, users can generate email leads and get their phone numbers from social media profiles.

This service allows for lead targeting through advanced search options. Users can search by job title, company, location, and industry to find the right contacts.

RocketReach checks email addresses in real time to ensure they are correct and current. It lowers the chance of bounce-back emails, which can harm the sender’s reputation.

(Source: RocketReach)

Best features

• Global email coverage.
• Search filters, including skill sets and technologies used.
• Intent data.
• AI-powered contact recommendations.

Pricing

• The paid plan starting price is $48 per user per month. 
• The free plan is also available, but it limits you to 5 free lookups per month.

ℹ️ Want to compare Kaspr to RocketReach?

6. Seamless.AI

Seamless.AI finds verified email addresses and phone numbers to support multichannel campaigns and connect with leads directly.

The platform allows searches by job title, company size, and industry.

Integration with popular CRMs allows for automatic updates and centralized contact data. This aids in keeping track of lead interactions systematically.

(Source: Seamless.AI)

Best features

• B2B data enrichment.
• Real-time data verification with AI.
• Intent data.
• The Writer feature produces content for your email lead gen campaigns.

Pricing

• Seamless.AI doesn’t publicly share the starting price of the paid plan.
• The free plan is available, but it limits you to 50 credits.

ℹ️ See how Kaspr compares to Seamless.AI.

7. Hunter.io

Hunter.io is a tool for generating email leads linked to specific domains, which is useful for account-based marketing.

The service has an email verification feature. It checks the accuracy of collected emails, reduces bounce rates, and helps maintain the sender’s reputation.

With Hunter.io you can also organize and execute email lead gen campaigns. Users can draft, schedule, and track emails within the tool. This streamlines the email outreach process.

(Source: Hunter)

Best features

• Email finder and verifier.
• Bulk tasks.
• Built-in intent data with many filters.
• Leads export to CRM.

Pricing

• The paid plan starting price is $34 per user per month. 
• The free plan is also available.

8. AeroLeads

AeroLeads is an app for email lead generation from websites, social media profiles, and other digital platforms, helping businesses expand their contact lists.

The tool has a Chrome extension, which lets users capture leads while browsing the web. This integration simplifies the process of data collection.

AeroLeads also has a feature to verify the accuracy of the generated emails. This reduces the chance of sending messages to inactive or incorrect addresses.

(Source: AeroLeads)

Best features

• Database of 500 million business emails.
• Email finder and email verifier.
• Direct integrations with the most popular CRMs.
• Adding 2500 LinkedIn or Sales Navigator prospects with a single click.

Pricing

• The paid plan starting price is $39 per user per month. 
• The free plan is also available.

9. UpLead

UpLead is a lead generation tool for verified emails. A standout feature of UpLead is its real-time email verification. It ensures all data is current and accurate. This helps cut email bounce rates and enhance the effectiveness of marketing campaigns.

UpLead goes beyond just providing email addresses. It offers detailed contact profiles, including phone numbers, job titles, company information, and even social media profiles.

This wealth of information allows you to craft highly personalized and targeted outreach messages. 

(Source: UpLead)

Best features

• Email finder and real-time email verification.
• Over 50 filters, including job title, industry, location, management level, and revenue.
• Technographics filters.
• CRM integration and bulk downloads. 

Pricing

• The paid plan starting price is $99 per user per month. 
• The free plan is also available, but it limits you to only 5 credits.

10. Mailchimp

Mailchimp allows users to generate email leads and send customized email campaigns. The platform has audience segmentation features.

It can send targeted messages based on behavior, demographics, and engagement. This ensures that emails are relevant to each recipient and boosts the likelihood of positive responses.

Best features

• Audience segmentation.
• Automation email sequences triggered by specific actions or events.
• Analytics and reporting tools.
• Integrating with various CRM systems and other marketing tools.

Pricing

• The paid plan starting price is $13 per month. 
• The free plan is also available but limited to 500 contacts.

What to consider when choosing the best email lead generation software?

When choosing software for email lead generation, consider the following aspects:

1. Email quality and accuracy

Bad data can derail your entire campaign. Imagine spending hours crafting the perfect email, only for it to bounce back because the address was incorrect. Frustrating, right?

The best email lead generation tools constantly verify and update their databases. This means fewer bounces and more successful connections. You want a tool that keeps its data fresh, ensuring you’re always reaching the right people.

So, how do you spot a tool with top-notch email quality? Look for these features on their websites:

• Real-time verification.
• Regular database updates.
• Bounce rate reduction.
• Email quality scoring.
• Syntax and format checking.
• Domain validation.

Remember, quality over quantity. It’s better to have a smaller list of accurate, verified emails than a massive list filled with duds. Accurate emails lead to higher open rates, better engagement, and, ultimately, more conversions.

2. Target audience identification and segmentation

Relevance drives engagement. Consider how well the software helps you define your audience. Can you filter leads by industry, job title, company size, or location? These filters are crucial as they allow you to tailor your messages to the right people.

Personalization is everything. When your email speaks directly to the recipient’s needs, it’s more likely to get a positive response. Segmentation helps you achieve this. Tools that offer advanced segmentation capabilities enable you to create precise groups based on various criteria, making your outreach more effective.

Some tools for email lead generation even track user behavior and engagement, providing valuable data that helps refine your segments and target the most promising leads. Imagine sending a follow-up email to someone who just visited your pricing page – powerful, right?

Integration with your CRM is also important. Seamless integration ensures your segmented lists are always up-to-date and synchronized, keeping your outreach efforts smooth and organized. 

3. Automation and workflow integration

Why spend hours on manual tasks when automation can do the heavy lifting? Effective tools automate repetitive tasks, freeing up your time for strategic work.

Consider how well the software integrates with your current workflow. Can it sync with your CRM or other marketing tools? Seamless integration ensures your data flows smoothly across platforms, keeping everything organized.

Automation features like email sequencing and follow-up reminders ensure consistent communication with leads. You can set up a series of emails triggered by specific actions. For instance, when a lead downloads a white paper, they automatically receive a follow-up email. This keeps your engagement timely and relevant.

Look for tools that allow you to customize workflows. This flexibility lets you tailor automation to your specific needs, ensuring you’re not locked into rigid processes.

4. Compliance with data protection laws

You can’t afford to ignore regulations like GDPR and CCPA. These laws ensure you’re handling personal data legally, protecting both your leads and your business.

Does the software help you manage consent? You need clear records of who has agreed to be contacted. Without proper consent management, you risk hefty fines and damaging your reputation.

How about data security? Your chosen tool should offer strong encryption and secure data storage. You don’t want a data breach making headlines, do you? 

Look for software that protects data both in transit and at rest, ensuring it’s safe from unauthorized access. Strong security measures give your leads confidence that their information is in good hands.

Managing opt-outs must be straightforward too. Ensuring people can easily unsubscribe or change their preferences is not just legal but good for your reputation. An easy opt-out process shows respect for your leads’ choices and helps maintain a positive relationship.

Tools that claim to be compliant or aligned with GDPR and CCPA include all these features.

5. Support for personalized outreach

Generic emails don’t cut it anymore. When selecting email lead generation software, ensure it supports personalized messaging. Look for tools that allow you to include dynamic fields in your emails. These fields can auto-populate with recipient-specific information, making each email feel unique.

For instance, imagine addressing a lead by their first name and referencing their company in your email. Feels more personal, doesn’t it? This detail grabs attention and shows you’ve done your homework.

Some tools also offer behavioral tracking, which is incredibly useful. These tools track how leads interact with your emails. Knowing who opens, clicks, or ignores your emails can guide your follow-up strategies. 

For instance, if a lead clicks on a link to a specific product, you can tailor your next email to provide more information about that product. This shows you understand their interest.

Behavior tracking helps you identify hot leads. Leads that frequently engage with your emails are more likely to convert. By focusing your efforts on these engaged leads, you can maximize your chances of success. 

Also, knowing which parts of your emails get the most attention lets you improve your content. This will make each email more effective than the last.