Email has now become an indispensable approach to communication. Whether you are a salesperson or a recruiter, improving its opening rate is essential.
“A French Internet user receives an average of 39 emails a day.”
A good email approach is essential when we know that a French Internet user receives an average of 39 emails per day. You have to be convincing from the very first sentences to keep the attention of the interlocutor. A prospecting email must respect codes to convince your prospects. You must master approach, follow-up or sales nurturing emails.
Commercial prospecting in general, extends over a period of 30 to 70 days depending on your needs and objectives. It is then necessary to segment the targets and direct your message thanks to lead relationship management with a personalized message.
Lead generation is a essential step to get email addresses and phone numbers.
Lead generation consists of obtain contact information for a number of targeted prospects. The leads are then contacts we hope to become clients.
“A salesman spends 20% of his time looking for information from his prospects.”
When you are trying to contact a specific person, whether on linkedIn or via another platform, it can take a long time, right? LinkedIn is a very useful tool and allows you to get in touch with your prospect or send him an InMail, but what is your return rate? A sales person spends on average 20% of his time looking only for information from his prospects!
Lead generation will then be very useful at that precise moment and you will avoid having to analyze a company’s website and spend 1 week to get the prospect’s email thanks to LinkedIn.
Saving time is often associated with increased efficiency and productivity. With Kaspr, this theory is verified. Once you have targeted your prospects, you can find their contact information with a simple click and thus really focus on selling your product or service. Lead generation brings out the real sales skills and takes time consuming tasks out of your hands and we won’t bring you any business.
Hello Mr/Mrs [Name]
I’m contacting you to follow up on [Event].
I am [First name][Last name] and work at [Company name + presentation].
In order to take full advantage of [Prospect Activity], I suggest you discuss the solutions that could be brought together.
Would you be available for a brief telephone conversation next Thursday at 10:00 a.m.?
[First name] [Last name]
“Telephone follow-up was very effective.”
Once you have sent your first prospecting email, we advise you to wait a maximum of 2 days before contacting your contact again. You then have several options: you can either contact your contact again by email or by phone.
In general, I advise you to call your contact by phone before sending him/her a second email. Indeed, if your email has been opened, you can easily approach the contact, he knows your activity since he has read your email and for a reason X or Y has not answered you. Having it by phone is a simple, fast and efficient method that allows you to directly identify the expectations of your interlocutor and see what approach you can take afterwards.
I’m contacting you to make sure you received my email from last week. As a reminder, my name is [First name][Last name] and I work in the company [company name + presentation].
Would you be available for a brief telephone exchange over the weekend?
Or perhaps you would prefer to pass on to me another contact from you in charge of this type of project?
I look forward to hearing from you and wish you an excellent day,
[First name] [Last name],
You can then call your contact person as many times as you like. A piece of advice: never let go of a prospect until he or she has said no to you and the reasons why he or she refuses to work with you. Maybe you didn’t contact him at the right time? Maybe he’s using a similar alternative?
What we can advise you is to space little by little the reminders of emails, once a month, once every 3 months etc, so that he does not forget you and knows constantly your news.
“Maintain a relationship to gradually increase interest in your services.”
The objective of mail sales nurturing is to offer content that meets the objectives and needs of prospects. Sales Nurturing or Lead nurturing consists of approaching prospects from a different angle, prospects who are not ready to become a customer right away. The objective is to create demand and propose your product at the right time. More concretely, nurturing consists of maintaining a relationship with the prospect to gradually increase his interest in your services.
It is therefore difficult to present you with a sales nuturing email since it differs according to each possible scenario of your business. Some steps are however essential. Here are the steps to follow to reach the curiosity of your prospects.
Show that information about them is already available, that there is an interest in them. This allows you to attract their attention, Show that you know their needs and interests or show that you are interested in them, Bring added value by proposing an offer adapted to the prospect’s needs, Show relevance, Inspire confidence, Present the advantages of the offer, Show that the objective is to help them and not to conclude a transaction.
Note that an email subject is very important to arouse the interest and curiosity of the interlocutor. It must also be consistent with the email so that the interlocutor does not think of a waste of time and does not respond to your message.