The interest of using a digital prospecting tool

The manager assigns to his employees the tasks that are relevant to their skills and abilities. Digital prospecting is one of them. It is part of the marketing strategy aimed at increasing sales and, consequently, turnover.

It is even more efficient thanks to the automation of certain steps such as lead generation or emailing. Your sales representatives have more time to devote to missions that require more attention. The use of a powerful digital prospecting tool allows them to gain in productivity and efficiency.

In this article, discover the advantages offered by this device by looking at the following 4 points:

  • the automation of tedious tasks;
  • simplify the work of your employees;
  • measure the effectiveness of your marketing campaigns;
  • instructions for using a digital prospection tool.

Digital prospection tool

Automate tedious tasks by using a digital prospecting tool

To begin with, a good manager must determine the priority of the different tasks performed by his team. That way, he assigns those with high added value to his employees according to the positions they hold. As for the less important ones, their automation is necessary to save time.

LinkedIn prospecting is one of the most time-consuming tasks. People assigned to this task spend an average of one hour per day to :

  • collect the contact information of prospects;
  • integrate the data into the centralization file;
  • analyze the data to sort out the prospects to contact;
  • send an invitation on LinkedIn to the targeted people;
  • engage in conversation to start the conversion process.

Use a digital prospecting tool to solve this problem. Along with this, you can also use it to carry out your outbound marketing or outbound recruiting campaign.


Simplify the work of your employees

Generate quality leads quickly by using an efficient tool to ensure the success of your marketing strategy. This step is essential to the success of your e-mailing campaigns and other marketing strategies, especially lead scoring. The digital prospecting tool allows you to retrieve your prospects’ contact information in a few clicks via their LinkedIn profiles. You can find more information about the Kaspr extension here.

Digital prospection tool

The data includes their phone numbers and email addresses. The information collected is available in the public domain and accessible to everyone. This information is likely to change over time and requires updating your big data. Your salespeople and marketers can automate LinkedIn prospecting at a frequency defined by your needs. This network dedicated to professionals currently has over 740 million users worldwide.


With this tool, measure the effectiveness of your marketing campaigns

The dashboard integrated to the digital prospecting tool is of paramount importance for your marketing strategy. This tool allows you to have a daily reporting of your different campaigns. You define your key performance indicators (KPI) in order to effectively measure the actions undertaken. The analysis of these statistics helps you to determine if you continue in your momentum or if you need to make some changes.


The digital prospecting tool informs you of the time spent by a person on your site. You can also refer to the bounce rate, indicating whether people are viewing your pages or skipping them. This gives you a better idea of which communication channel is generating the most traffic.


Instructions for using a digital prospecting tool

Several lead generation automation software are available on the market. You must choose a program that integrates complex algorithms based on artificial intelligence. Choose a tool that analyzes all public data on the Web. It collects only the information that is useful to you.


The digital prospecting tool offers the advantage of being intuitive and easy to use. All you have to do is download and install the plug-in compatible with Google Chrome. The next step is to open your account on the LinkedIn platform and consult the profile of the targeted prospect. The software automatically starts searching for all available contact information. You then have the option of exporting the results directly to your CRM (Salesforce, Hubspot, PipeDrive, Sendinblue …).



The digital prospecting tool offers you the possibility to automate several time-consuming tasks. Find the contact information of your prospects on LinkedIn in a few seconds. You can easily set up your emailing campaign based on lead scoring. In addition to this, it is possible to determine the effectiveness of the strategies in place thanks to reporting. By analyzing your statistics, you define the actions to maintain and the modifications required to optimize your outbound marketing.

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