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Apollo vs Lusha: Which one should you pick?

(And why Kaspr might be a better option for you)

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01
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Accurate database in Europe

Kaspr connects you to the right buyer with quality data you can trust. Grow your share of the European market with fresh and accurate contact data.

02
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Start selling on day one

With Kaspr, there is no lengthy onboarding process. Start booking meetings with Kaspr’s LinkedIn Chrome Extension within minutes of setup.

03
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Boost your pipeline

Prospect even faster, with phone numbers that actually ring. No going round the houses like with some providers.

04
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Fits seamlessly into your tech stack

Kaspr is designed to work with your prospecting workflow. So you can go with the flow and use LinkedIn, Sales Navigator and your CRM with ease (with fresh data too).

Apollo compared to Lusha at a glance

Feature
Apollo
Lusha
Feature
Best for
Apollo
Small-medium sized businesses that need an all-in-one sales solution.
Lusha
Sales teams and recruiters that need contact information with the ability to scale.
Feature
Data
Apollo
There is strong data in the US, but the focus is on seven-step verification for email address.
Lusha
Data in Europe and North America; but data in EMEA is limited.
Feature
Pricing
Apollo
Starts at $49/month on an annual contract.
Lusha
Starts at $37.45/month on an annual contact.
Feature
Integrations
Apollo
Include Gmail, Outlook, Outreach, SalesLoft, SendGrid and Mailgun. Zapier integration is included from the free plan.
Lusha
Include Outreach, Salesloft, HubSpot, Microsoft Dynamics and Salesforce. Zapier integration only include on the higher tier plan.
Feature
Enrichment
Apollo
CSV enrichment via the Chrome Extension. CRM enrichment is included from the first paid plan.
Lusha
CSV enrichment and via the Browser Extension. CRM enrichment is included in the higher pricing tiers.
Feature
Extension
Apollo
Chrome Extension; works over LinkedIn, and company websites.
Lusha
Browser Extension; works over LinkedIn and company websites.

Apollo.io vs Lusha: How much data do they have?

A big consideration when picking any data provider is looking at how much data they each have. So, let’s see what they say on their website about the data and how it’s verified.

 

 

Apollo.io has an advanced, built-in seven-step verification process for email addresses. Cell phone numbers, on the other hand, are verified automatically. People who use Apollo.io often rate them highly for their US data, though it’s unclear how much data they have in Europe. Reviews on G2 suggest that Apollo.io lacks data from Eastern European countries and the Middle East.

 

Lusha, on the other hand, has a strong European database; they also claim 45M contacts in North America. Some reviews say that Lusha’s USA phone numbers can sometimes be switchboard numbers or the wrong numbers altogether. Reviews on G2 suggest that they have limited data for those who prospect for EMEA as well.

Kaspr’s European data

Although the Kaspr database spans the US and APAC, too; where it really competes with Apollo and Lusha is in its 120 million+ European B2B contacts. 

 

Quality data is top-of-mind for us since we know it is for you too. Kaspr checks and verifies data against 120 sources when you request contact information. This means that all our phone numbers and email addresses are verified in real-time.

European data provider map graphic

 

Want more success when it comes to phone numbers?

“Lusha wanted us to renew the package to get more credits, which was 6x more expensive.”

“I compared like-for-like. So when I couldn’t find a phone number in Lusha, I would use Kaspr instead. The success rate was much better, and the numbers were actually ringing.”
mateusz-jaworski-headshot-cloud-direct
Mateusz Jaworski
SDR Manager at Cloud Direct

The cost of Apollo.io vs Lusha 

Both Apollo.io and Lusha pricing are credit-based subscriptions with a free plan to get started with. Users pick their plans based on the number of monthly or annual credits they’d like to receive (depending on how you’d like to pay). These credit packs provide flexibility to scale up or down and purchase add-ons if needed. Now, let’s compare each credit subscription offered by Apollo.io and Lusha in more detail.

 

  • Apollo.io offers a free monthly subscription that includes 100 monthly credits (1,200 for the year).
  • Lusha’s free subscription is more limited; they offer 70 monthly credits. 
  • When it comes to paid plans, Apollo.io has three: Basic ($49 annually or $59 monthly), Professional ($79 annually or $99 monthly), and Organization ($119 annually or $149 monthly).
  •  Lusha also has three paid plans: Pro ($37.45 annually or $49.90 monthly), Premium ($59.95 annually or $79.90 monthly), and Scale. However, this plan has no transparent pricing and requires you to speak to sales.

 

Here’s how this is broken down into packages. 👇

 

Apollo’s pricing

With Apollo’s pricing, the cost of a credit is weighted differently. An email address = 1 credit, whereas a cell phone number = 5 credits. (Correct at the time of writing).

Free

  • Unlimited email credits * subject to fair usage policy
  • 100 credits/month

Basic

$49/month (billed monthly) or $59 monthly.

  • Unlimited email credits * subject to fair usage policy
  • 60,000 credits/annually

Professional

$79/month (billed annually) or $99 monthly.

  • Unlimited email credits * subject to fair usage policy
  • 120,000 credits/annually

Organization

$119/month (billed annually) or $149 monthly.

  • Unlimited email credits * subject to fair usage policy
  • 180,000 credits/annually

Lusha's pricing

Lusha's pricing also weighs different credits towards phone numbers and email addresses. An email address = 1 credit, but a cell phone number = 10 credits. (Correct at the time of writing).

Free

$0/month, no credit card required to sign up.

  • 70 credits/month

Pro

$37.45/month (billed annually) or $49.90/month.

  • 6,000 credits/annually
  • 3 seats included

Premium

$59.95/month (billed annually) or $79.90/month.

  • 12,000 credits/annually
  • 5 seats included

Custom

Unlimited credits are included with this tailored solution. Contact the sales team for price.

See how Kaspr's pricing compares

Annually 25% off
Monthly

Free

€0 €0
£0 £0
$0 $0
/ month
per user
Credits per month Credits
15 B2B email credits
In annual plans, 12 months credits are added to your account.
15 B2B email credits
In annual plans, 12 months credits are added to your account.
5 Phone credits 5 Phone credits
5 Direct email credits 5 Direct email credits
Sign Up
Features
Kaspr Chrome Extension
Access verified phone numbers and emails directly from LinkedIn profiles, groups, and events with our Chrome extension.
Lead Management
Save your leads to the dashboard, leave notes, track activity and organise them with lists
Enrichment Automations
Workflows that allow users to easily enrich and export contacts in bulk
Integrations
Export enriched leads to your favorite CRMs like HubSpot, Salesforce and more
CSV Enrichment
Enrich your leads with contact data by uploading a CSV with LinkedIn URLs

Starter

€45 €59
£39 £51
$49 $65
/ month
per user
Credits per month Credits per year
Unlimited B2B email credits Unlimited B2B email credits
100 Phone credits 1,200 Phone credits
5 Direct email credits 60 Direct email credits
Learn about add-on credits
Buy Now
Everything in Free, plus:
Kaspr on Sales Navigator
Use Kaspr on top of Sales Navigator to enrich contacts with verified data and enhance your prospecting workflow
Shared credits
All users in your account can use the available credits collectively, without restrictions per user
Up to 3,000 exports
Export up to 3,000 enriched leads to your CRM or tools per year, included in your plan—with options for more if needed
Limited API access
Access Kaspr’s API to enrich and sync contact data with your own tools—available only upon request
Team Usage Reports
Track your team’s activity and credit usage in Kaspr
BEST VALUE

Business

€79 €99
£69 £85
$79 $99
/ month
per user
Credits per month Credits per year
Unlimited B2B email credits Unlimited B2B email credits
200 Phone credits 2,400 Phone credits
200 Direct email credits 2,400 Direct email credits
Learn about add-on credits
Buy Now
Everything in Starter, plus:
Kaspr on LinkedIn Recruiter Lite
Use Kaspr on top of Recruiter Lite to enrich contacts with verified data and enhance your prospecting workflow
Up to 12,000 exports
Export up to 12,000 enriched leads to your CRM or tools per year, included in your plan—with options for more if needed
API access
Access Kaspr’s API to enrich and sync contact data with your own tools—available only upon request
Custom member permissions
Set specific feature and credit usage limits for each team member
Exporting of usage reports

Enterprise

Custom
for bigger teams
Need more? Need more?
Get a tailored solution with unlimited credits. Get a tailored solution with unlimited credits.
Talk To Sales
Advanced Features
Unlimited B2B email credits
Unlimited Phone credits
Intent data
Advanced Salesforce enrichment
Enterprise-level compliance
Single Sign-On (SSO)

How does Apollo.io compare to Lusha for compliance?

Apollo.io is fully compliant with GDPR and aligned with CCPA. As a new feature, Apollo has also started offering Do-Not-Call (DNC) listings when you request a new UK or USA direct dial number. If the contact is on a UK or US registry, you will see the DNC tag within the Apollo web app. It’s worth noting, however, that the DNC list scrubbing is not available in the Chrome Extension.

 

Lusha, on the other hand, claims on its website to be GPDR and CCPA compliant. Two major independent third-party auditors validate this compliance status: Trust and ePrivacy.

Prospect confidently with data you can rely on

Kaspr ensures alignment with GDPR and CCPA, allowing you to prospect with peace of mind.


Our database undergoes continuous updates through rigorous verification processes to maintain these standards.s.

 

Where Kaspr’s data comes from:

Publicly available information

We get this from information that’s available online, including; corporate websites, job postings, news feeds, and company registries.

 

Partnerships with premium data providers

We’ve got carefully selected partners. This helps to make our data super accurate and verified in real-time.

Graphic showing Kaspr's compliance status

Apollo.io versus Lusha: Integrations

Both Apollo.io and Lusha offer a range of tools that integrate natively with their web apps. These shared native integrations include LinkedIn (for the Chrome Extension), HubSpot, and Salesforce for both tools. Apollo also offers native integration with Gmail, Outlook, and Salesloft, while Lusha, on the other hand, offers built-in integration with Pipedrive, Microsoft Dynamics, and Bullhorn.

 

It’s important to know that the Lusha web app only allows certain integrations from the Scale plan. Apollo is more flexible, with integrations included for the web app from the free plan onwards.

What users say about Kaspr’s integration

Kaspr integrates with many key tools in your tech stack, including HubSpot, Pipedrive, Salesforce, Zapier and more.

 

We’ve got a range of use cases for our LinkedIn Chrome Extension that other tools like Apollo and Lusha don’t have. You can also integrate from the free plan onwards and connect to other apps using Zapier integration from the Basic plan on.

Graphic to show integrating apps with Kaspr LinkedIn Chrome Extension

“The cost isn’t important to me; what is important is the accuracy of the data”

“Kaspr provides you with the ability to get the data you need at your fingertips.”
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Lloyd Gordan
CEO

“Our BDR loves to hit the phone”

“Within the first two weeks [of using Kaspr and changing the strategy], six discovery calls have been booked. You’ve empowered us to keep up with our BDR. Kaspr does what ZoomInfo promises to do. But way cheaper, easier, and looks nicer.”
Headshot image for Andy Earnshaw at Visibly HQ
Andy Earnshaw
Head of Operations

“Kaspr is especially good for accurate phone numbers.”

“We decided to implement Kaspr to automatically retrieve the email addresses and phone numbers of prospects we identify on LinkedIn.”
Headshot image for Christian Neff at Markentive
Christian Neff
Founder & CEO

Want to compare Kaspr to Apollo.io and Lusha directly?

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