15 Best Company Research Tools For SDRs

Looking for your new favorite company research tool?

Look no further!

We’re exploring 15 of the best company research tools for sales development representatives (SDRs):

1. Kaspr
2. Cognism
3. Apollo.io
4. Seamless.ai
5. ZoomInfo
6. Lusha
7. Dealfront
8. LinkedIn Sales Navigator
9. Overloop
10. Crunchbase
11. UpLead
12. Similarweb
13. LeadIQ
14. G2 for Sales
15. Datanyze

The company research tools

1. Kaspr

⭐ 4.4/5 on G2

Kaspr is a LinkedIn prospecting tool. It helps SDRs identify companies within their ideal customer profile (ICP) and get their contact data.

The Chrome Extension makes it super easy to get phone numbers and email addresses while you prospect on LinkedIn. All you have to do is navigate to a user’s profile and Kaspr’s widget will populate company details and contact information - you don’t even need to be connected!

At the top of the widget, you’ll find the user’s contact details. They’ll be hidden at first - that way, you only use a credit when you click the “reveal” button. 

Unlike some tools, Kaspr does show a preview of the first few numbers, so you know if you’re getting a direct dial or cell phone number.

Beneath the user’s email and phone number, you’ll find the following information about the user’s company:

• Company name.
• “About” information.
• Number of employees.
• Industry.
• Location of company headquarters.
• Direct link to company site.

The best part? You can get started researching companies and people for free with Kaspr. Sign up here.

For even more enrichment capabilities, hop over to your Kaspr web app.

Kaspr’s data is reliable and compliant. Every bit of info is GDRP and CCPA-aligned and checked against 150 sources.

Once you’ve gathered company data, you can segment your contact list and build automated sales outreach workflows across email and LinkedIn from your dashboard.

Top features:

• 500M+ phone numbers and email addresses in the database.
• Chrome Extension.
• Automated LinkedIn sequences.
• Data enrichment.
• Team analytics.
• Integrations with HubSpot, Salesforce, Pipedrive, and more, plus further integrations available through Zapier.
• *Unlimited B2B email addresses.
• GDPR and CCPA-aligned data.

*Subject to fair use policy.

Pricing:

• Paid plan starts at $49 per user per month.
• Free version available (includes 5 phone credits, 5 direct email credits, and 10 export credits per month plus unlimited B2B email addresses when you invite three colleagues to Kaspr).

💡 Want to see how the pricing plans compare? Check them out.

2. Cognism

⭐ 4.6/5 on G2

Cognism is a great market research tool for sales reps who prioritize global outreach. Using the Sales Prospector, you can run a company search in Cognism’s extensive database to identify prospects in your target market.

Afterwards, you can use the tool’s intent data, sales events triggers, and technographics to qualify your leads and narrow your targeting.

One of the tool’s highlights is its advanced company research filters. Narrow your search by company size, industry keywords, revenue range, business structure, and more. The search engine will produce a curated list of companies that fit your target criteria, taking care of all the heavy lifting for you.

Cognism also has a Browser Extension that works on LinkedIn, Sales Navigator, and company websites. This comes in handy when you want to research a specific company and its decision-makers.

If you’re looking for a B2B sales intelligence tool that will support your team’s company research efforts with quality data and advanced features for research, Cognism may be the company research tool for you. 💯

Top features:

• International coverage (EMEA, NAM, APAC).
• Intent data.
• Sales events triggers.
• Technographics.
• Seamless integrations.
• Company research filters.
• Compliance with global data laws (GDPR and CCPA).
• 16-step email verification process.
• Accurate contact information (cell phone numbers and email addresses).
• Diamond data (phone-verified mobile numbers that 7x your response rate).
• Browser Extension.
• LinkedIn Sales Navigator data enrichment.
• Enrich CRM data straight from Cognism.

Pricing:

• Pricing packages are tailored to your individual needs. Quotes are available on request.
• Request a demo to get 25 free leads.

3. Apollo.io

⭐ 4.8/5 on G2

Apollo is a comprehensive sales intelligence platform. It uses streamlined engagement workflows to help you identify, engage, and close your ideal buyers.

(Source: G2)

Identify company prospects using a Chrome Extension and a database of over 265 million contacts, automate engagement workflows, and close deals with conversation and deal intelligence.

💡 See how Kaspr compares to Apollo

Top features:

• Database with over 265 million accurate B2B contacts.
• Contact search with more than 65 filters and attributes.
• CRM integrations.
• Automated sales engagement sequences.
• Task management.
• Contact via email, phone, and social media.
• Automatic enrichment of CRM data.
• Lead scoring.
• API.
• GDPR compliant.

Pricing:

• Basic plan starts at $49 per user per month, billed annually.
• Free plan available.

4. Seamless.AI

⭐ 4.2/5 on G2

Seamless is a company research tool that helps SDRs source quality prospects based on technographic and buyer intent data.

Before researching, you can choose from over 12,000 “topics” that indicate buyer intent. Intent data will automatically populate for your chosen topics on all relevant profiles. The tool will also categorize the topics to identify stronger intent signals.

If you’re looking for a tool that quickly identifies ready-to-buy accounts, Seamless is a solid choice.

Top features:

• Real-time data verification.
• Chrome extension.
• Integrations.
• Data enrichment.
• AI writer.
• Buyer intent data.
• Automated list-building.
• CCPA compliant (From their website, it’s not clear if Seamless is GDPR compliant).

Pricing:

• Pricing not indicated on their website.
• Free plan available.

5. ZoomInfo

⭐ 4.4/5 on G2

ZoomInfo helps you identify what companies to reach through intent data and contact tracking. 

And because it also has a wide range of features for automated outreach across all channels, this tool unites marketing strategy and sales in an all-in-one platform.

💡 ZoomInfo is usually better suited to larger enterprises - find out why here

Top features:

• Large B2B contact database of over 321 million contacts..
• Identifies buyer intent.
• Analyze customer calls, meetings, and emails to improve processes.
• Contact tracking to identify best customer relationships.
• Automated workflows.
• Lead enrichment.
• Integrations.

Pricing:

• Contact ZoomInfo for pricing information.

6. Lusha

⭐ 4.3/5 on G2

Lusha is a lead generation and sales tool that helps SDRs source contact details for company prospects. 

You can filter Lusha’s database to populate information on prospects that meet your ideal customer profile. 

(Source: Lusha)

In addition to email addresses and phone numbers, Lusha also offers key insights into each company’s tech stack and buying signals so you can prioritize contacts currently in the market.

Top features:

• B2B database with 21 million GDPR-compliant European contacts and 45 million North American contacts. 
• Intent signals and technographics.

Pricing:

• Paid plan starts at $29 per user per month.
• Free plan available.

7. Dealfront

⭐ 4.3/5 on G2

Dealfront is a go-to-market tool made for European organizations. 

It’s packed with powerful company research features like a large database of compliant B2B data, lead scoring, trigger event notifications, and tech stack integrations. 

If you’re looking for a company research tool with promotion capabilities, you can also give the tool’s B2B display ads. 

Top features:

• Over 100 filters. 
• Trigger events.
• Company news and financial data. 
• Integrations.
• Browser Extension.
• GDPR compliant.
• Validated email addresses.
• Automatic lead scoring.

Pricing:

• Available upon request.

8. LinkedIn Sales Navigator

⭐ 4.3/5 on G2

LinkedIn Sales Navigator is a platform that helps sales professionals create relationships with potential customers at scale. It’s specifically designed to help B2B sales teams find contacts through a variety of search filters.

Use it to find companies in your target audience, then track and engage them through LinkedIn messaging and content-sharing capabilities.

Top features:

• Extended network access.
• Advanced search tools.
• Sales spotlights that prioritize certain search results.
• InMail direct messaging.
• Real-time updates on promising leads.
• Lead recommendations.
• Cell phone app.

Pricing:

• Pricing is not displayed on the website.
• Free trial available.

9. Overloop 

⭐ 4.3/5 on G2

Overloop is a sales engagement platform that helps SDRs build and enrich prospect lists, start multi-channel conversations, and close deals.

Overloop’s company research functionality is limited to an email finder, but it also has a wide range of outreach features.

If you’re looking for a market research tool that can enrich your prospect lists with email addresses and run automated LinkedIn, phone, and email campaigns, Overloop could work for you.

Top features:

• Multi-channel campaigns (LinkedIn, email, and phone).
• Cold emails and automatic follow-ups.
• Automated LinkedIn profile visits, messages, and connection requests.
• Email open, click, reply, and bounce tracking.
• Custom tracking domain.
• Smart limits for safe email and LinkedIn outreach.
• Email finder.
• LinkedIn enrichment.
• Productivity workflows.
• Integrations (CRM, Calendly, Zapier, and API)
• Chrome Extension.

Pricing:

• Startup plan starts at $49 per month, billed annually.
• 14-day free trial available.
  
  

10. Crunchbase

⭐ 4.5/5 on G2

Crunchbase helps SDRs find qualified prospects, act on buyer intent in real-time with automated recommendations, and contact prospects with personalized outreach campaigns.

Use the advanced search features to identify qualified prospects in your target audience. 

You’ll also receive prospect recommendations that meet your ICP and alerts when your potential customers are likely to buy soon. 

(Source: G2)

Overall, this affordable company research tool is ideal for fast-acting SDRs who like to keep their finger on the pulse.

Top features:

• Advanced search.
• Prospect recommendations.
• Similar companies and possible competitors.
• CRM integrations.
• CCPA and GDPR compliant.
• Activity monitoring and custom alerts.
• Pre-built, intelligent outreach templates.

Pricing:

• Starts at $29 per user per month.
• Free trial available.

11. UpLead

⭐ 4.7/5 on G2

UpLead is a prospecting tool known for its commitment to clean data.

They advertise a 95% data accuracy guarantee on their website.

(Source: UpLead)

Use over 50 filters to find contact details and technographics for companies that fit your ICP.

With UpLead’s intent data, you can create lists of engaged leads actively looking to make a purchase. 

And since you understand your company prospects and their intent, you can prepare to deliver tailored messaging at just the right moment.

Top features:

• Data enrichment.
• Chrome Extension.
• API.
• Technographics.
• Email finder.
• Intent data.
• Real-time email verification.

Pricing:

• Starting at $99 per month.
• 7-day free trial available.

12. Similarweb

⭐ 4.5/5 on G2

Ideal for sales and marketing teams selling to digital-first companies, Similarweb can help you gain insight into how the companies you target behave online.

Use advanced filters to identify companies in your target audience, then analyze and monitor their digital footprint.

When the time is right, use valuable insights from online performance to personalize your outreach and deliver value. 

The marketing tool uses the same consumer insights to inform marketing campaigns.

Top features:

• Prospect lists.
• Over 100 filters, including traffic trends, demographics, revenue, HQ, engagement metrics, and website technologies.
• Online activity alerts for prospects.
• High-quality contacts with direct phone numbers and email addresses.
• CRM integration.
• API.
• Browser Extension.

Pricing:

• Starting at $125 per user per month.
• Free trial available.

13. LeadIQ

⭐ 4.2/5 on G2

LeadIQ is a sales intelligence tool designed to help you find contacts, track sales triggers, enrich CRM data, and perform personalized outreach.

Generate leads from LeadIQ’s B2B database with millions of verified profiles, emails, and phone numbers.

This company research tool was designed with SDRs, Sales, and RevOps in mind. It’s an all-in-one tool for market research and B2B sales pipelines.

Top features:

• Sales trigger tracking for key accounts and contacts.
• AI-powered email generator.
• GDPR and SOC 2 compliant.
• One-click prospecting workflow.
• CRM integration.
• Automatic data enrichment.
• Real-time contact verification.
• Chrome Extension.

Pricing:

• Starting at $39 per user per month.
• Free plan available.

14. G2 for Sales

⭐ 4.6/5 on G2

(Source: Sell.G2)

G2 for Sales is a company research tool powered by the software review site we all know.

It harnesses the buyer intent data from G2 users to identify ready-to-buy leads in real-time.

Use G2 for sales, and you’ll be notified when a company in your ICP lands on your product profile, category, and even your competitors’ pages.

It’s the ultimate market research tool for identifying warm leads.

Top features:

• G2 profile page visitor data.
• Category page visitor data.
• Technographic data.
• Buyer intent data.
• Ideal customer profile signal filters.
• Hyper-targeted sales workflows.
• Competitive analysis.
• Competitor and alternative signals.
• Curb churning notifications.
• Integrations.
• Alerts when competitors are exploring additional products your business offers.

Pricing:

• Pricing available upon request.
• Free plan available.

15. Datanyze

⭐ 4.2/5 on G2

Datanyze is a market research tool that helps sales reps identify and contact B2B sales leads from top companies.

The Chrome Extension makes collecting contact information for the company’s decision-makers super easy.

(Source: Datanyze)

And thanks to built-in admin capabilities, managers can pool credit allotment between team members and add credits as needed.

Top features:

• B2B sales leads with contact details from top companies.
• Chrome extension.
• Segmented contact lists.
• Bulk contact prospecting.
• Credit pooling.

Pricing:

• Plans start at $21 per month when billed yearly.
• 90-day free trial available.

Comparison table

Company Research FAQs

Let’s answer some questions that SDRs looking for company research tools ask. 👇

What are company research tools?

Company research tools play a pivotal role in B2B sales. They help SDRs identify and source contact details for companies that fit their ICP.

Some company research tools also provide valuable buyer intent data, which helps SDRs qualify and prioritize their leads.

Company research tools streamline the lead generation process, helping sales teams improve productivity, efficiency, and lead generation quality.

What should you look for when researching a company?

When researching companies, your first job is to make sure they fit your ICP.

Once you’ve determined they fall into your target audience, qualify the lead by digging deeper.

Look for confirmation that the company would benefit from your offering, then assess their buyer intent.

Your company research process should look like this:

1. Firmographic data. Look for accurate, comprehensive data on each company’s industry, size, location, revenue, product offerings, and key decision-makers.
2. Technographics. Find out what hardware, software, and networking technologies the company utilizes.
3. Buyer intent. Identify any characteristics, consumer behaviors, or market trends that signal buyer intent.
4. Contact details. Collect the titles, names, emails, and phone numbers for each company’s key decision-makers.

What are the benefits of company research tools?

A good company research tool can inform business decisions and kick your lead generation and sales outreach up a notch. Here’s how:

• Efficient, targeted lead generation. Company research tools have advanced search filters that let you weed out contacts that don’t fit your ICP before they become a part of your prospect list. Additionally, bulk prospecting and prospect list enrichment features make finding contact details for qualified leads more efficient than ever before.
• Accurate, up-to-date information. Company research tools streamline acquiring and maintaining accurate, up-to-date information about a company. Gather email addresses and phone numbers for a company’s decision-makers in a couple of clicks, then enrich your CRM data periodically to maintain accuracy.
• Segmentation. Company research tools use tags to segment your company prospect lists by funnel stage, level of interest, size, revenue, and other relevant factors.
• Strategic account planning. Using a company research tool helps SDRs understand a company and its needs clearly. This facilitates personalized messaging and illuminates the best marketing strategy for nurturing the account moving forward.

What is the best company research software?

The best company research software helps SDRs find accurate company data with an easy-to-use Chrome Extension. Companies like Kaspr provide exactly these features. Kaspr tool generates leads based on specific criteria, integrates with CRM, and accounts for compliance and data privacy.

With Kaspr, you get:

• An intuitive dashboard where you can perform company research and automated outreach.
• An easy-to-use Chrome Extension that populates contact details on a prospect’s LinkedIn profile.
• Verified data that is GDPR and CCPA-aligned.
• List segmentation.
• Task management.
• Tech stack integrations.
• Sales automation.

… and so much more.

The best part? The free version will get you *unlimited access to B2B email addresses.

*Subject to fair use policy

Try this company research tool for free

Ready to start collecting high-quality company data with Kaspr?

Sign up today for free and join the 100K+ Kaspr users!

✅ No credit card is required to sign up.
✅ GDPR and CCPA aligned.
✅ Unlimited B2B email credits.
✅ 500M+ Phone numbers and email addresses.
✅ 200M+ Business profiles.
✅ All-in-one prospecting tool.
✅ Fully self-service.
✅ Stellar user experience.
✅ Customizable plans.