Cognism Pricing & Plans Explained (2024)

The most important factor when choosing a sales intelligence platform has got to be cost. 

And it’s no different when it comes to Cognism pricing. 

In this article, we’re exploring:

• How much does Cognism charge?
• The difference between its packages.
• Who the platform is best for.
• Plus, the best alternative for individual contributors and SMBS.

Read on for a deep dive into the Cognism pricing structure. 👇

How much does Cognism cost?

Cognism does not openly disclose its pricing, and sources across the web estimate vastly different and outdated numbers.

However, we can tell you that Cognism is pricier than competitors, such as Lusha, since the packages are bespoke and do not operate on a credit-based model. A big plus - you don’t need to purchase credits to view data or run page-level exports. 

If you’re considering signing up for a Cognism subscription, you’re probably wondering if it’s worth it. 

If you’re a larger business looking to scale in Europe - then yes, it is!

Cognism is a leading provider of complete data in EMEA and quality cell phone numbers in the US. Moreover, its premium phone-verified cell phone dataset helps you connect with 87% of your list.

It makes sense to choose Cognism over tools like Lusha and ZoomInfo not only because of the great dataset but also because it’s GDPR and CCPA-compliant.

👉 If you’re a smaller company looking for data that’s just as accurate in Europe, you might want to consider Kaspr. 

Kaspr is a plug-and-play tool that provides the most accurate contact data and seamless workflow integration. Specializing in European data, it allows you to connect with the right decision-makers to accelerate your European growth strategy at an affordable price point. 

How does Cognism pricing work?

Cognism offers customized pricing based on your business needs. This means pricing will vary based on the size of your team and your business. You’ll also be charged a flat platform license fee covering data maintenance, set-up, onboarding, and 24/7 live chat support. 

The pricing model is worth it for larger businesses because Cognism does not charge credits to view or export data, and all integrations are included in the Platinum and Diamond packages. 

Here’s a bit more detail: 

• A profile view is registered when a complete profile is seen, or information about the contact is accessed from a search result.
• Cognism packages provide unlimited views and allow individual record exporting (one at a time) and page-level exporting (up to 25 records).
• Sales users can freely browse the database and select the most suitable decision-makers and data to export to their systems without concerns about credits.

Great news if you’re an Enterprise business looking to build tailored and accurate prospecting lists!

But what if you’re an SDR on an SMB sales team trying to hit target?  

Then Kaspr is your go-to!

Access the most reliable and verified contact information for decision-makers in companies you want to sell to, saving time on inaccurate or outdated leads.

Here’s how:

• Our database is rigorously verified every 60 days, ensuring the freshest data.
• We specialize in European data, offering unmatched accuracy for this region.
• We provide decision-makers direct business phone numbers, allowing instant, high-impact outreach.
• Our platform integrates seamlessly with your existing SDR workflow, eliminating the need to switch between tools.

What I like the most about Kaspr is the access to cell phone numbers.”

“We’ve had a return rate of 80%. Compared to competitors, the quality and quantity of the data is much higher with Kaspr, especially for phone numbers.”

Elie Bisimwa

SDR at GetQuanty

What is the difference between Cognism’s Diamond and Platinum plans?

Cognism offers two packages, Platinum and Diamond.

Here’s an overview from the website:

Both subscriptions include:

• Unrestricted company and contact data views and exports of 25 records simultaneously. (Subject to a fair use policy).
• Event triggers.
• Use of the Cognism browser extension and web app.
• All integrations.

The Diamond plan offers exclusive add-ons like intent data, Diamonds-on-Demand® and Diamond Data® (Cognism’s exclusive phone-verified dataset that can help you connect with 87% of your lists).

Are cell numbers included in the Cognism pricing plans?

Yes! Both Diamond and Platinum packages include email addresses, direct dials, and cell phone numbers. For the most accurate cell contact data, you’ll want Cognism’s Diamond plan for Diamond verification. 

Pricing a bit too premium? 

Kaspr offers a freemium model with unlimited access to B2B email addresses and monthly phone credits, allowing you to experience our data quality firsthand.

Even better, our data eliminates the frustration of inaccurate or outdated contact information with our meticulously verified and regularly updated database.

We used to use Lusha, but the feedback from the team was that the data available on Kaspr is much more accurate.”

“The renewal costs for Lusha were double what we were already paying them.”

Lloyd Gordon

CEO at Focus Cloud Group

Are integrations included in a Cognism subscription?

Yes, unlike other data providers on the market, Cognism does not charge extra for integrations and integrates with all leading sales tools, including: 

• Pipedrive.
• HubSpot.
• Salesforce.
• Microsoft Dynamics.
• Zapier.

It’s not just Cognism that doesn’t charge extra for integrations. Another perk of Kaspr? 

You guessed it!

The Kaspr platform integrates seamlessly with your existing CRM and favorite sales tools, streamlining your workflow and eliminating manual data entry - for no extra cost!

Who is Cognism best for?

Cognism is an excellent choice if you work in B2B marketing, sales, or RevOps and need quality, compliant data in EMEA, NAM, or APAC. 

Due to the Cognism pricing range, the tool is best suited for mid- to enterprise-level teams looking to scale in Europe. 

How about an alternative? 

Kaspr is a fantastic alternative to Cognism if you’re an individual or SMB looking to scale in Europe with accurate, quality B2B data. 

Does Cognism offer a free trial?

Yes, Cognism offers a free trial. It’s not your typical trial where users can use the platform for a limited time to test it out. Instead, Cognism provides you with 25 free leads to test the quality and accuracy of the data.

To get a sample, you’ll need to have a call with an SDR so they can ensure you get B2B data that matches your ICP. They’ll also walk you through the platform to showcase its ease of use.

Otherwise, you can visit the demo center for walkthroughs on using Cognism for prospecting, enrichment, intent data and more. 

Is Cognism worth the price?

If you’re a large organization, then yes, Cognism is worth the price!

The credit structure, verified cell phone (mobile) numbers, strict adherence to compliance and added features like enrichment, AI search, Intent data and Diamonds-on-Demand® make it well worth the investment. 

If you’re a smaller company or individual contributor looking to grow, Cognism’s sibling, Kaspr, is the way to go. 👇

Kaspr offers unlimited access to B2B email addresses, and our data provides direct business phone numbers so you can start speaking with key decision-makers immediately.

Even better, Kaspr seamlessly integrates with LinkedIn and Sales Navigator. This means users can take advantage of the native filters, features and communities to build highly targeted lists while Kaspr gives them the contact data.

Why choose Kaspr instead?

Kaspr is an excellent choice if Cognism pricing is too high for your team. 

Other reasons why you should choose Kaspr: 

• You’re an individual sales professional, recruiter or SMB who primarily requires access to contact information for potential prospects and talent.
• You can handle your own targeting without needing a separate tool to calculate your Total Addressable Market (TAM) or to create account and contact lists.
• You require basic tool integrations such as HubSpot, Pipedrive, Lemlist, and some Salesforce exporting capabilities, but your technology stack does not include Outreach or Salesloft.
• You need accurate and verified contact information (emails and cell numbers).
• Your primary focus is on obtaining accurate contact information on LinkedIn.
• Your organization is satisfied with GDPR alignment and existing terms, and there is no need for a custom legal review.

One of the best buying experiences I’ve had was with Kaspr.”

“All we care about is getting phone numbers, so I also love that Kaspr previews what information I will get when I press reveal. That’s amazing because it means your credits are actually valuable.”

Andy Earnshaw

Head of Operations at Visibly HQ