Best Sales Tools For Startups And Tools For Founders

A solid sales strategy is crucial for early-stage startups to effectively guide their sales teams. This strategy should consider your ICP, target persona, targets, and competitors. 

However, balancing functionality and cost can be challenging, right? The best sales tools for startups are those that streamline workflows, automate tasks, and provide valuable insights without exceeding your budget. 

As part of building an effective tech stack for startups, these tools can optimize your sales process and accelerate growth. 

Let’s explore the top tools to help you advance your startup!

1. Kaspr
2. Salesforce CRM
3. Lead Forensics
4. BombBomb
5. PandaDoc
6. Tidio
7. Notion
8. Gong
9. Wynter
10. Mutiny
11. Agorapulse
12. CoSchedule
13. Goldcast
14. Figma
15. InsightSquared

1. Kaspr

Kaspr is the ideal tech stack for startups focused on sales. This all-in-one B2B prospecting tool enriches LinkedIn contact data, making it a game-changer for sales reps, recruiters, and founders. It features a LinkedIn Chrome Extension, data enrichment, and bulk CSV uploads. 

Kaspr integrates smoothly with CRM systems, helping you build and manage contact lists efficiently. You can save and export contact details directly to your CRM, automate workflows, and stay organized with lead management tools. 

Kaspr simplifies the sales process, driving efficiency and better results for startups. What’s more? It’s free to get started with Kaspr. Sign up so you can start showing the benefits to your team today. 

Features:

• LinkedIn Chrome Extension.
• Strong data is available in Europe, APAC, and the US.
• Contact enrichment can be done through LinkedIn, Sales Navigator, or Recruiter Lite.
• A lead organization using lists, notes, and tasks.
• Integrations with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
• Team analytics.

Pricing:

Kaspr offers a free version with access to unlimited B2B email addresses - just refer a friend. Paid plans start at $49 per user per month, with custom options available for additional admins and support.

💡 For more info, visit the Kaspr pricing page.

2. Salesforce CRM

Salesforce CRM is a nice choice for startups due to its flexibility and range of features. It manages customer relationships, sales, and marketing from one platform. However, data enrichment tools for Salesforce are essential for enhancing and validating your customer data, unlocking its full potential.

With customizable dashboards, analytics, and cloud-based access, Salesforce offers valuable insights and scalability. Using it from the start can also prevent the hassle of migrating to a new tool as your business grows.

Source: G2

Features:

• Centralize customer interactions and data.
• Enhance and validate customer information.
• Customize dashboards and reports.
• Integrate with third-party tools for Salesforce enrichment.

Pricing:

Free trial available for 30 days. Paid plans are split out depending on department company size, use case or department. There are subscriptions for small businesses; which is likely the popular choice for startups.  

3. Lead Forensics

Lead Forensics is recommended for startups due to its B2B lead generation and tracking capabilities. It identifies anonymous website visitors, providing detailed company information and contact data to help you engage potential leads effectively. 

With features like real-time visitor tracking, lead scoring, and detailed analytics, Lead Forensics helps startups target and prioritize high-value prospects. This insight enables more informed sales strategies and improves conversion rates, making it a valuable tool for growing your business.

Source: G2

Features: 

• Anonymous visitor identification.
• Monitor visitor activity on your website as it happens.
• Rates leads based on their engagement and behavior.

Pricing:

Free trial and pricing is available upon request. 

4. BombBomb

Not sure how to make your customers’ communications more engaging and personal? BombBomb offers a simple way to send personalized video messages. It helps you stand out by allowing you to create and send video emails that capture attention. 

The platform also tracks video engagement, providing insights into how recipients interact with your messages. Plus, BombBomb integrates with popular CRM and email systems, enhancing your overall communication strategy.

Source: G2

Features: 

• Personalized video messaging.
• Video tracking.
• Connects with popular CRM (e.g. Salesforce, Hubspot) and email marketing platforms.
• Create and edit videos directly within the platform.

Pricing:

14 day trial available. Paid plans start from $33 monthly (billed annually). 

5. PandaDoc

PandaDoc simplifies document management and streamlines the entire sales process. It offers tools for creating, sending, and tracking digital documents, making it easy to manage proposals, contracts, and agreements all in one place. 

With features like e-signatures, templates, and automated workflows, PandaDoc reduces time spent on paperwork and helps close deals faster. The platform also integrates with several popular CRMs, including Salesforce, HubSpot, Pipedrive, Zoho CRM, and Microsoft Dynamics 365.

Source: G2

Features:

• Collect secure electronic signatures for faster approvals.
• Automate document processes to save time.
• Store and reuse content for quick document creation.
• Build professional documents using customizable templates.

Pricing:

Free 14-day trial available. Paid plans start from $19/seat/month (billed annually)  for a starter plan ideal for quickly creating and signing forms and agreements.

6. Tidio

Tidio is another nice choice for startups due to its blend of AI-powered chatbot, Lyro, and comprehensive helpdesk features. Lyro provides instant, intelligent responses to customer inquiries, enhancing engagement and support. 

The helpdesk includes a ticketing system that efficiently manages and resolves customer issues. Together, these features streamline customer service and support processes, helping startups boost efficiency and maintain high levels of customer satisfaction.

Source: G2

Features: 

• AI Chatbot for instant, smart responses.
• Real-time visitor support.
• Helpdesk for organizing customer support requests.
• Manages and resolves issues with the ticketing system.

Pricing:

Tidio offers a free version with essential features and several paid plans to fit different needs. Pricing starts at $29 per month.

7. Notion

The next startup tech stack that combines note-taking, project management, and collaboration in one platform is Notion. It allows teams to create and organize documents, databases, and task lists, streamlining project management and information sharing. 

With customizable templates and an intuitive interface, Notion adapts to different workflows, helping startups stay organized and efficient. It also supports real-time collaboration, making it easy for teams to work together, whether they are in the same location or working remotely.

Source: G2

Features: 

• Connects with apps like Google Drive and Slack.
• Create and manage structured information.
• All-in-one workspace.
• Edit and comment on documents together.

Pricing:

Notion offers a free plan for individuals with basic features, including unlimited pages and blocks. The Paid plans start from $8 per user per month for additional features (billed annually).

8. Gong

As a sales management software, Gong offers comprehensive conversation analytics that enhances sales performance. By recording and analyzing sales calls, Gong provides detailed insights into customer interactions, allowing teams to understand what works and what doesn’t.

Its AI-driven analytics identify successful strategies, and reveal key trends and gaps in sales conversations. 

Gong’s platform supports sales coaching by highlighting best practices and areas for improvement. Moreover, its ability to integrate with various CRM systems ensures a seamless flow of data, enabling startups to refine their sales approach and drive growth with data-backed decisions.

Source: G2

Features: 

• Conversation analytics provides insights from outbound sales calls.
• AI-driven insights uncovers effective sales tactics.
• Deal intelligence tracks and forecasts deal progress.
• CRM integration improves data management with seamless connections.

Pricing:

Pricing is available upon request. 

9. Wynter

If you want to refine your messaging, Wynter is another useful software for startups. It offers real-time feedback on your marketing and sales messages from carefully targeted audience segments. This allows you to gauge how well your messages resonate with your intended audience, providing actionable insights to enhance engagement and drive better results. 

Wynter’s data-driven approach helps startups optimize their communication strategies, refine their messaging, and boost conversion rates and campaign success.

Source: G2

Features: 

• Audience feedback for real-time insights from targeted audience segments.
• Message testing to evaluate marketing and sales messages for effectiveness.
• Data-driven feedback to refine and improve communication strategies.
• Conversion insights.

Pricing:

Pricing is available upon request. 

10. Mutiny

Mutiny excels in personalizing website experiences to boost conversion rates. It allows you to tailor your site’s content and messaging based on visitor data, creating a more relevant and engaging experience for each user. 

Mutiny’s platform also provides detailed analytics to track the impact of these personalized experiences, helping you understand what works best. By enhancing user engagement and conversion through targeted personalization, Mutiny helps startups maximize their marketing efforts and drive growth.

Source: Mutiny

Features: 

• Personalized content customizes website messaging based on visitor data.
• Dynamic targeting adapts content in real-time to user behavior.
• A/B testing measures variations to optimize site performance.
• Detailed analytics provides insights into how personalization affects engagement and conversions.

Pricing:

Pricing is available upon request. 

11. Agorapulse

The next startup tech stack on our list is Agorapulse, thanks to its comprehensive social media management capabilities. It offers features for scheduling posts, engaging with audiences, and analyzing performance across multiple platforms from a single dashboard. 

Agorapulse’s unified inbox simplifies managing messages and comments, while its detailed reporting helps track social media ROI and refine strategies. Its user-friendly interface and robust functionality make it ideal for startups looking to streamline their social media efforts and drive growth.

Source: G2

Features: 

• Unified inbox consolidates messages from all social media accounts.
• Post scheduling automates content publishing across platforms.
• Analytics delivers detailed performance and engagement reports.
• Social listening tracks brand mentions and industry trends.

Pricing:

Free for 30 days, after that standard paid plans start from €49 (around $55) per user/monthly (billed annually).

12. CoSchedule

CoSchedule is a practical tool for startups that offers solid content marketing and social media management features. It provides a unified calendar for scheduling and managing marketing campaigns, blog posts, and social media updates in one place. 

This software also streamlines content planning, automates publishing, and tracks performance, making coordinating marketing efforts and improving strategies easier. Its integration with popular platforms enhances efficiency, helping startups manage their marketing more effectively.

Source: CoSchedule

Features: 

• Unified calendar schedules all marketing activities in one place.
• Automated publishing posts content.
• Content planning manages and organizes marketing content.
• Performance analytics.

Pricing:

CoSchedule offers a free plan with basic features for small teams. Paid plans start at $19 per user per month, providing advanced features and additional functionality.

13. Goldcast

If you are looking for a tool to manage virtual events and webinars, Goldcast is a solid choice for your startup. 

It provides high-definition video streaming and interactive features such as live polls, Q&A, and chat, creating a more engaging and interactive experience for attendees. The platform offers customization options, allowing you to tailor events to your brand’s needs. 

Goldcast also includes detailed analytics and reporting to measure attendee engagement and event success, helping refine your strategy and improve ROI. Its integrations with CRM and marketing tools streamline the workflow, making managing and executing impactful virtual events easier.

Source: G2

Features: 

• High-definition streaming for virtual events.
• Interactive features like polls and Q&As.
• Customizable event pages.
• Detailed analytics provides insights into attendee engagement and event performance.

Pricing:

Pricing is available upon request. 

14. Figma

For startups needing a collaborative design tool, Figma stands out as a top choice. It facilitates real-time design, prototyping, and teamwork, making the design process more efficient. 

With its cloud-based platform, team members can access and edit the latest updates from anywhere, ensuring seamless collaboration. 

Figma’s user-friendly interface and powerful design features simplify complex tasks, while its prototyping tools help visualize and test ideas quickly. Using Figma, startups can streamline design projects, improve team coordination, and speed up product development.

Source: G2

Features: 

• Real-time collaboration enables multiple users to edit simultaneously.
• Cloud-based keeps design files accessible and updated across devices.
• Prototyping tools create and test interactive prototypes swiftly.
• Design systems manage reusable components for consistent branding.

Pricing:

Free plan for basic use, with paid plans starting at $15 per editor per month for advanced features.

15. InsightSquared

InsightSquared is an ideal choice for your startup. If you’re seeking a sales analytics solution, It provides detailed insights into sales performance and advanced reporting to track key metrics and support data-driven decisions. 

With visual dashboards and predictive analytics, InsightSquared helps identify trends and refine sales strategies. This tool enhances sales processes, improves forecasting, and boosts team performance, driving overall growth and efficiency.

Source: InsightSquared

Features: 

• Sales performance insights with detailed analysis of sales metrics.
• Advanced reporting creates customizable, comprehensive reports.
• Visual dashboards with intuitive data visualization.
• Predictive analytics forecasts sales trends and outcomes.

Pricing:

Pricing is available upon request. 

Key factors to consider when choosing a tech stack for your startup

Picking the right tech stack can be challenging in the vast pool of software options. Here are some key factors to consider:

• Scalability - ensure the technology can grow with your business and handle increased demand over time.
• Ease of use - opt for user-friendly and quick learning tools, reducing onboarding time.
• Cost - balance your budget with the features and capabilities of the tools to avoid overspending.
• Flexibility - choose a tech stack that can integrate with other tools and adapt to your evolving needs.
• Security - prioritize secure platforms to protect sensitive data and comply with regulations.