25+ Best Lead Generation Software For Sales Reps & Marketers

Here’s a list of the top lead generation software out there! Plus, tools that support lead gen next steps or add creativity into prospecting to help you generate leads. 👇

1. Kaspr.
2. Cognism.
3. Pipedrive.
4. HubSpot Sales Hub.
5. Mailchimp.
6. Brevo.
7. Vidyard.
8. Chili Piper.
9. Sales Navigator.
10. Adobe Marketo Engage.
11. Unbounce.
12. ActiveCampaign.
13. UpLead.
14. Lusha.
15. Leadpages.
16. Agile CRM.
17. Keap.
18. Zoho CRM.
19. OptinMonster.
20. Ortto.
21. Zapier
22. Outreach
23. Drift
24. Zendesk Sell
25. Dealfront
26. LeadFuze

Now let’s look at each one in more detail. 

25+ of the best lead generation software for SDRs

1. Kaspr 

4.4/5 on G2 ⭐

Kaspr is an outbound lead generation tool for SDRs and recruiters. Users can browse for prospects on LinkedIn and reveal their contact data. Kaspr also works with Sales Navigator and Recruiter Lite too.

Kaspr helps to generate leads by giving you access to cell phone numbers and email addresses. In the web app, you can enrich data, send emails, automate outreach and organize your saved leads.

Companies like Visibly HQ have used Kaspr to access accurate and reliable contact data. 

Top features

• Connect with potential customers by getting access to their phone number and email address.
• Web scrape data from the public domain - verified against third-parties.
• Enrich data with Kaspr’s contact database (+200M business profiles).
• Automate outreach and bulk export with workflows.
• Bulk enrich data via CSV upload.
• Manage your leads in the web app with tags, tasks, notes and more.

Pricing

Kaspr has different prices. The Starter Plan costs $49 per person every month. You can try Kaspr for free first with the Free Plan. With the Free Plan, each month you get 5 phone credits, 5 direct email credits, and 10 export credits.

Also, if you invite three friends to join Kaspr, you’ll get unlimited B2B email addresses. But remember, there are some rules to follow, called a fair use policy.

2. Cognism

4.6/5 on G2 ⭐

Cognism is a top tool for sales intelligence. They give you contacts that follow GDPR rules. The tool is used by marketing and sales teams for lead generation.

Unlike other companies that give business data, Cognism can find 87% of the people on your list. They use something called Diamond Data® to do this. They cover many countries, like Europe, North America, and Asia-Pacific.

Top features

• Diamond Data® - phone verified cell numbers.
• Intent data signals to identify who is ready to buy.
• GDPR compliance by checking Do Not Call (DNC) lists in multiple countries.
• Bulk enrich via CSV upload.
• List building capabilities in the platform.

Pricing

You’ll need to ask for a demo to access the pricing. But you can test out the data by getting 25 free leads.

3. Pipedrive

4.3/5 on G2 ⭐

Pipedrive is a CRM and sales pipeline management software. With it, you can set up the stages of your sales funnel, track progress with alerts and review analytics to help identify more opportunities.

There’s a range of features, and you can add more to the list if you get the right add-ons for your plan.

(Source: Pipedrive)

Top features

• A total visual of your sales pipeline.
• Activity reminders to stay on top of closing deals.
• A detailed reporting dashboard where you can track goals.

Pricing

Pipedrive offer five different levels in their pricing. Their plans are: Essential, Advanced, Professional, Power, Enterprise. The Essential subscription is the cheapest and starts at £14 per user per month (approx $18). You can also try Pipedrive free for 14 days.

4. HubSpot Sales Hub

4.4/5 on G2 ⭐

The HubSpot Sales Hub provides SDRs with a CRM platform and engagement tools. With it, you can manage your pipeline, send emails, and track where leads are in the sales process.

Core features, such as a meeting scheduler, secure payments, and live chat, support both sales and marketing teams.

(Source: HubSpot)

Top features

• Advanced CRM platform and sales engagement tools.
• Integration with over 1,400 tools.
• Reporting and analytics.
• Manage your leads and upcoming sales activities.
• Lots of marketing features can be added on as part of other tools made by HubSpot.

Pricing

The pricing for Hubspot Sales Hub starts at €45 (approx $49) per user per month. You can try the CRM part of HubSpot for free, which means you can return to buying the Sales Hub later once you’re sure it’s the lead gen software.

5. Mailchimp

4.3/5 on G2 ⭐

Mailchimp is one of the top email marketing and automation platforms out there. It helps users align with the buyer’s journey by setting up email triggers based on customer behavior.

Pre-built journeys help to cross-sell more, re-engage existing customers and discover new ones. 

(Source: G2)

Top features

• Automation in line with the customer journey.
• AI and analytics to help review performance.
• Integration with core tools, including Zapier, Eventbrite and Canva.

Pricing

Mailchimp starts at £15.85 per month (roughly $20) when you have 500 contacts, and the price goes up as you add more contacts. You can also use the free version, which enables you to create email campaigns, but features are limited. You can also do a one-month free trial of the subscription plan you’re interested in.

6. Brevo

4.4/5 on G2 ⭐

Brevo (formerly Sendinblue) is a lead generation software that helps to create opportunities across email, SMS and chat. 

It has deal tracking, pipeline management, automation, and customer insights for sales. This means you can keep track of everything in one place.

(Source: Brevo)

Top features

• Automate repetitive tasks like meeting reminders and follow-ups.
• Track opportunities at every stage with pipeline management.
• Book meetings and video conferencing tools.

Pricing

The pricing plans for Brevo start from $9 per user per month. There is also a free plan, which includes customizable email templates, a drag and drop editor and more.

7. Vidyard

4.5/5 on G2 ⭐

Vidyard helps you create and share personalized videos as part of your B2B prospecting. This helps SDRs to:

1. Send sales videos that stand out in the prospect’s inbox and get replies.
2. Easily share demos and walkthroughs to guide the buyer to a decision.
3. Reduce back and forth.
4. Record video handoffs to introduce qualified accounts to AEs.

There are also many ready-to-record video templates to get the creative juices flowing. You’ll be generating more leads in no time!

(Source: Vidyard)

💡 Want more B2B prospecting ideas?

Top features

• Easily send videos by email, LinkedIn and many more.
• See the analytics to know who’s watching.
• Video CTAs for next steps.

Pricing

A free version of Vidyard gives you 25 videos in your library, video editing, and much more. If you want unlimited videos, you must go onto a paid plan. The paid subscriptions start from $19 per user per month.

8. Chili Piper

4.6/5 on G2 ⭐

Revenue teams use Chili Piper to book meetings with prospects to generate leads faster. It’s a booking platform that helps you to route leads from your web form, send leads to the right rep and automate handoff processes.

(Source: Chili Piper)

Top features

• Ability to route leads from your website forms.
• One-click meeting scheduling.
• Automate handoff processes.

Pricing

Chili Piper’s pricing starts at $15 per user per month. This Instant Booker plan offers one-click scheduling over email, no-show/cancellation management, and much more.

9. Sales Navigator

4.3/5 on G2 ⭐

LinkedIn Sales Navigator is often a core prospecting platform for any sales rep. It’s an excellent B2B lead generation tool with easy browsing and list-building capabilities.

(Source: LinkedIn)

Unlike on the free version of LinkedIn, you can build out saved searches, save lists and create new contact alerts whenever new qualified leads meet your set criteria. There are 40+ advanced search filters to help you prioritize your target accounts.

💡 Need some tips for using Sales Navigator?

Top features

• Teamlink feature, which helps you find prospective customers through your network.
• Advanced search filters to find the right people.
• New contacts feature to notify when new prospects meet your filters.

Pricing

You get a one-month free trial of all LinkedIn Sales Navigator plans. The cheapest one starts at $79.99 per user per month.

10. Adobe Marketo Engage

4.1/5 on G2 ⭐

Adobe Marketo Engage is a marketing software that helps warm up leads with email automation and much more. Revenue teams use it to attract, nurture and segment potential leads.

With Adobe Marketo Engage, you can complete various tasks, including measuring multi-touch attribution, sending highly personalized emails and automating nurture streams.

(Source: G2)

Top features

• Advanced lead generation with cross-channel experiences.
• Highly personalized marketing emails.
• Dashboard to measure multi-touch attribution.

Pricing

There isn’t a free trial of Adobe Marketo Engage, so you’d have to request to review it. Four price tiers exist: Growth, Select, Prime and Ultimate.

11. Unbounce

4.4/5 on G2 ⭐

Landing pages are a key lead generation tactic. Unbounce is an AI-powered landing page builder with features that help marketing teams create them quickly.

With optimized landing pages, teams can generate more leads from paid channels like Google Ads and outbound channels like marketing email campaigns.

(Source: G2)

Unbounce also means users can add functionality to their pages without dev work. It’s a no-code solution.

Top features

• Use AI to streamline campaign creation.
• Drag and drop landing page builder.
• Dynamic Text Replacement (DTR) for paid marketing campaigns.

Pricing

Unbounce’s pricing starts at $74 per user per month. The Build package is the cheapest and allows you to build landing pages, forms, and more. There’s also a 14-day free trial. 

12. ActiveCampaign for sales

4.5/5 on G2 ⭐

ActiveCampaign provides users with outreach automation. In the platform, you can scale the sending of personalized emails.

You’ll also be able to manage your pipeline and automate task assignments. There are 900+ app integrations to keep your other sales tools up-to-date.

(Source: ActiveCampaign)

Top features

• Automated task assignment for subsequent sales actions.
• Send personalized email outreach.
• Track interactions and where each lead is in the sales pipeline. 

Pricing

ActiveCampaign’s sales (CRM & sales engagement) area of the platform starts at $19 per user per month. You can bundle this with the marketing side of the tool as well. There is a 14-day trial.

13. UpLead

4.7/5 on G2 ⭐

UpLead is another prospecting tool that helps users find quality leads. 50+ search filters help uncover profiles matching your ICP.

There’s also intent data to find customers looking to buy your solution. This means users can identify and engage leads who want to buy before competitors do.

(Source: G2)

Top features

• Accurate contact database.
• Data enrichment.
• Integrations with popular CRMs and other sales apps.

Pricing

UpLead’s pricing plans start from $99 per user per month for the Essentials plan. You can also try it for free, but the trial lasts 7 days and gives you only 5 credits.

14. Lusha 

4.3/5 on G2 ⭐

Lusha provides data through its browser extension and web app. Users can find the contact information of the people they’d like to do business with. Lusha also provides details like job titles, company names, and social media profiles. 

This can help sales reps gain valuable insights about their prospects. Lusha’s data comes from various sources, such as public records and data provider partnerships.

(Source: Lusha)

Top features

• Verify contact details with Lusha’s data.
• Chrome Extension for extracting contact details.
• Integrate with various CRMs and sales tools.

Pricing

Lusha is on the lower end of the pricing scale for lead generation software. The plans start at $36 per user per month. You can also try Lusha for free, with 5 phone credits and 50 email address credits.

15. Leadpages 

4.3/5 on G2 ⭐

Leadpages is conversion software for landing pages, websites, and pop-ups. Its various features help users generate leads, increase conversions, and grow their customer base.

Users can choose from landing page templates or create from scratch using a drag-and-drop editor. The landing pages built are often used to capture email addresses, run webinars, and more.

(Source: G2)

Top features

• A/B testing to trial different landing page variations.
• Create pop-ups.
• User-friendly editor and templates to choose from.

Pricing

The annual pricing for Leadpages starts from $37 per user per month for the Standard package. There’s also a 14-day free trial that can be used to test the features out.

16. Agile CRM

4.0/5 on G2 ⭐

Agile CRM is customer relationship management software. It includes tools for contact management, lead scoring, email marketing, social media integration, and more.

It combines marketing, sales, and customer service automation into a single platform for the user.

(Source: G2)

Top features

• Analytics to track success.
• Social media integration for engagement with customers.
• Lead scoring and workflow automation.

Pricing

Agile CRM is free for 10 users, so you can try it now! The pricing starts at $8.99 per user per month for two years, so it’s an ideal choice for smaller businesses as it has a lower price point than other lead generation tools.

17. Keap

4.2/5 on G2 ⭐

Keap is CRM and marketing software for small businesses. Its features allow users to manage customer interactions, build marketing campaigns, and speed up sales.

The platform aims to sync customer data and outreach to customers with personalized messages.

(Source: Keap)

Top features

• Lead capture forms and scoring features.
• Sales pipeline management.
• Email marketing campaigns.

Pricing

The pricing for Keap depends on the number of contacts you’d like to have in the CRM. The paid plans start at $249 for two users and 1,500 contacts. You can try the system for free for 14 days.

18. Zoho CRM

4.1/5 on G2 ⭐

Zoho CRM helps its users manage customer interactions. You’ll also be able to track leads and automate sales processes. 

The platform provides a central place for businesses to store and organize customer information, including contact details, interactions, and deals.

(Source: G2) 

Top features

• Sales automation for lead assignment and follow-up reminders.
• Mobile access for iOS and Android devices.
• Pipeline management to track the progress of deals.

Pricing

The pricing for Zoho CRM starts at £12 per user per month (roughly $15). There is also a free trial that lasts for 15 days.

19. OptinMonster

4.3/5 on G2 ⭐

OptinMonster is a lead generation software that helps convert website visitors into customers. It’s a tool suite that captures leads, increases conversions, and grows email lists.

Businesses of all sizes use the tool to increase website conversions and improve their lead generation efforts.

(Source: OptinMonster)

Top features

• Forms optimized for mobile devices.
• A/B testing to find out which page performs best.
• Exit-Intent® Technology for when a user is about to leave a website.

Pricing

OptinMonster offers pricing packages starting from $9.97 (a 60% savings when billed annually). However, the tool doesn’t look like it can be tried for free.

20. Ortto

4.3/5 on G2 ⭐

Ortto is a marketing automation platform that helps users engage leads, manage customer data and map the buyer journey. It’s got a suite of tools, including SMS marketing, in-app message creation and live chat.

(Source: G2)

Top features

• Engage customers with multi-channel touchpoints.
• Advanced segmentation options.
• Customer journey analytics.

Pricing

The pricing for Orrto starts at $509 per user and is paid annually. You can also pay monthly or quarterly if it’s preferred for flexibility, but you won’t get the 15% annual discount.

21. Zapier

4.5/5 on G2 ⭐

Zapier is an automation platform for many different areas of B2B organizations. For sales, it can create cadences, sync data back to CRMs, and ping notifications when triggers are met.

Zapier can be hugely popular, especially for lead generation activities. It can be great for connecting your tech stack together where tools don’t have native integrations. Zapier also integrates with Kaspr. 👇

Top features

• Automate lead handoffs, follow-ups, contract signing.
• Integrates with Kaspr - check it out.
• Speed up sales processes and empower reps to spend time on what matters.

Pricing 

The pricing for Zapier depends on how many ‘Zaps’ you need (tasks automated per month). There is a free plan that gives 100 tasks for month. The paid plans start from £16.05 per (approx $20) user per month.

22. Outreach

4.3/5 on G2 ⭐

Outreach is a sales tool that helps teams by automating tasks. You can use it to schedule follow-up emails and meetings. It supports multi-channel cadences, with options to automate actions across text, social and more.

Outreach integrates with CRM systems like Salesforce to keep data updated. It offers analytics to understand sales activities and improve strategies.

(Source: Outreach)

Top features

• Automates tasks like follow-up emails and meeting scheduling.
• Tracks email opens, clicks, and replies so you can A/B test.
• Integrates with systems like Salesforce to sync data.
• Provides insights into sales activities and performance.

Pricing

Outreach doesn’t display its pricing on the website. There are five different plans you can pick from that all come with different features. They are called: Engage, Call (Voice package), Meet, Deal and Forecast. You’ll need to speak to someone to find out the price of each subscription.

23. Drift

4.4/5 on G2 ⭐

Drift is a tool that helps businesses talk to customers using chat, chatbots, and email. It uses smart robots to figure out who’s interested and set up meetings or answer questions all day, every day.

Drift also connects with other tools businesses use, like databases for customer info, making work easier for sales teams.

(Source: G2)

Top features

• Live chat for real-time conversions with leads.
• AI-powered chatbot to engage website visitors.
• Helps to qualify potential leads on the site.
• Streamlines processes with automation.

Pricing 

Drift offers annual pricing, though they only show the pricing of their Premium plan on the website. It costs $2,500 for the year and it for smaller businesses. To find out the pricing of their Advanced and Enterprise plans, you’ll need to get in touch. There is no free trial for Drift.

24. Zendesk Sell

4.2/5 on G2 ⭐

Zendesk Sell is a tool for sales teams to track customers, deals, and tasks. It helps them organize contacts, follow up on leads, and assess their performance. 

With email and cell phone access, they can stay connected wherever they are. Zendesk Sell also provides helpful reports and can perform tasks to save time. Integrating with other tools makes it even more useful.

(Source: G2)

Top features

• CRM - to organize prospect information like contact details, communication history and notes.
• Lead tracking to see where accounts are in the sales pipeline.
• Rep performance and dashboards.

Pricing

Zendesk Sell pricing starts from £15 per user per month (approx $19). There is also a free trial, which lasts for 14 days.

25. Dealfront

4.3/5 on G2 ⭐

Dealfront is a piece of lead generation software that helps to identify high-quality prospects. It provides data on website visitors, and will automatically send it to your CRM for reps to convert.

There are 30+ trigger events that help Dealfront to determine when you should engage leads. Your team will be able to build a list that matches your ICP and identify who could be ready to buy right now.

(Source: G2)

Top features

• Website visitor tracking with intent signals.
• 30+ trigger events to help determine when you should engage.
• Data points like firmographic and technographics to help with research.

Pricing

The pricing for Dealfront is split into two separate parts; sales intelligence and website visitors identification. There is a free plan for the website visitors with data from the last seven days. 

The paid plan starts at €99 per month (approx $107). The sales intelligence bit of the software doesn’t have the pricing displayed, so you’ll need to get in touch to find out more.

26. LeadFuze

4.6/5 on G2 ⭐

LeadFuze is a lead generation platform. It helps businesses find and connect with potential customers. You can gather contact information, build targeted lists, and conduct email outreach. 

Integrated with CRM systems, it makes updating data easy and automated.

(Source: G2)

Top features

• Get contact details and sync them back to your CRM.
• De-duplication to avoid adding leads teams members have already added.
• Email verification performed in real time.

Pricing

The LeadFuze pricing comes in three different tiers; Unlimited, Scaling and Custom. The Unlimited package starts at $397 per month on an annual commitment. There is a free trial that lasts 7 days so you can try it out first.

Lead generation tools FAQ

Now that we’ve been through some of the top lead generation software, let’s answer some commonly asked questions. 

How to use a CRM to generate leads?

Using a CRM is an effective way to generate leads with data and manage the process. 

Here are some steps to use CRM for lead generation:

1. Capture leads: Set up lead capture forms on your website, landing pages, and other relevant touchpoints.
2. Qualify leads: Once leads get captured, it’s important to qualify them to determine their level of interest and fit for your offerings. A lead scoring system can help with this.
3. Nurture leads: A lead nurturing campaign helps to engage buyers throughout the sales cycle.
4. Track interactions: A CRM allows you to see every interaction with a lead, combining sales and marketing touchpoints in one place.
5. Monitor and analyze: Use your CRM’s reporting and analytics capabilities to see the performance of your lead generation. Track metrics such as conversion rates and lead sources.

What software is used for lead generation?

There are a lot of tools and platforms used for lead generation. Here are some of the most popular ones to include in your tech stack.

Lead databases and sales intelligence 

Software solutions such as Kaspr and Cognism provide access to extensive databases of contact details. These prospecting tools help businesses to find and target relevant accounts based on the user’s ICP.

Customer relationship management (CRM) systems

CRM software like Salesforce, HubSpot, and Pipedrive include lead generation features and functionality. They help capture, manage, and nurture leads throughout the sales pipeline.

Marketing automation tools

Marketing automation platforms like Marketo, Eloqua, and Pardot provide lead generation capabilities. These tools handle tasks like sending emails, scoring leads, and creating landing pages to find and assess leads.

Lead capture and form builders

Tools like OptinMonster and Unbounce help create attractive lead-capture forms and landing pages. They integrate with other marketing and CRM systems to capture and manage leads.

Web analytics tools

Google Analytics, Adobe Analytics, and Hotjar give useful insights into how visitors behave on websites. Analyzing website traffic and user actions helps businesses improve their lead generation methods.

Content marketing platforms

Platforms like CoSchedule, Contently, and BuzzSumo help businesses create and distribute content. These tools assist in content planning, creation, and optimization for lead generation purposes.

Live Chat and chatbot solutions 

Live chat tools like Intercom, LiveChat, and Drift allow businesses to engage website visitors in real-time. Chatbots can automate lead qualification and capture information from potential leads.

Which platform is best for B2B leads?

Many platforms can help generate, nurture, and convert B2B leads. However, all-in-one prospecting tools are a great way to look at the whole lead generation process.

Kaspr is an all-in-one prospecting tool that helps users:

• Find leads on LinkedIn.
• Outreach to prospects with emails and LinkedIn outreach workflows.
• Enrich data.
• Manage the pipeline with tasks and notes for the next actions.
• Sync data back to CRM systems.

Key features of Kaspr include:

Chrome Extension

For finding leads on LinkedIn. The Kaspr Chrome Extension is unique because users can extract contact data from profiles, lists, posts, events, and groups.

LinkedIn connection request workflows 

Kaspr also provides outreach capabilities. Once you’ve found your lead, Kaspr supports outreach with automated LinkedIn messages.

API

Enrich your other systems using Kaspr’s API. Kaspr will cross-reference your data with its GPDR and CCPA-aligned database.

Unlimited B2B email addresses

In all of Kaspr’s pricing packages (including free 😉), there’s the chance for the user to get access to unlimited B2B email addresses. All you need to do to get them on the free plan is invite three colleagues to join Kaspr. Once they’re registered and onboarded, you’ll get your unlimited credits.

Dial from Kaspr

There is no need to flit between apps. Kaspr provides dialing capabilities with Ringover and Aircall integration. Call your prospect as soon as you extract their phone number.

Try this lead generation tool for free

Start finding the contact details you need today. Kaspr is an all-in-one prospecting tool that you can use for free. Sign up now!

Join the 50K+ Kaspr users: 

✅ No credit card is required to sign up. 
✅ GDPR and CCPA aligned.
✅ Unlimited B2B email credits.
✅ 500M+ Phone numbers and email addresses.
✅ 200M+ Business profiles.
✅ All-in-one prospecting tool.
✅ Fully self-service.
✅ Customizable plans.