15 Best Sales Cadence Software For 2024 [Compared]

Converting prospects into customers is the biggest concern of any B2B company, especially if you’re trying to scale up. 🌱 

As a sales development representative (SDR), nailing your sales cadence is crucial. A good length cadence leads to closed deals - engaging the prospect until they are ready to buy. 

Jack Neicho, Senior Account Executive at Salesloft, once said on our podcast that optimal cadences are 14-16 touches long. That’s a lot of touchpoints when you’ve got multiple prospects in a sales cycle.

But using automation can certainly help manage this. Let’s dive into some of the best sales cadence tools in 2024. 👇

Top sales cadence tools 2024

Jump to: 

• Kaspr
• Lemlist
• Outreach
• HubSpot
• Salesloft
• Salesmate
• Koncert
• Freshworks
• Keap
• EngageBay
• Mailshake
• VanillaSoft
• Reply
• Saleshandy
• Yesware

• Sales cadence tools summary 
• How to buy sales cadence software? 

1. Kaspr 

G2 score: 4.4/5 ⭐

Kaspr is an all-in-one prospecting tool that extracts data from LinkedIn. It has a Chrome Extension and dashboard to enrich contact information from its 500M+ database of phone numbers and email addresses. 

Through sales automation, Kaspr users can sync their prospects’ data with their chosen CRM and enrich contact data as part of a sequence. 

Kaspr features:

• Pre-built workflow templates to start from.
• Instant access to contact details. 
• Data enrichment. 
• CRM integration.

Kaspr pricing:

• $0 per month - Free to get started, no credit card required!
• Kaspr has three tiers of pricing: Starter (from $49 per month), Business (from $79 per month) and Organization (from $99 per month).

ℹ️ Read more about Kaspr pricing.

What Kaspr users say about the sales cadence builder tools:

“If you did the maths, Kaspr probably saved us around 4-5 hours per week. The automation features like the enrichment workflows have saved us time and reduced the margin for error.” - Mateusz Jaworski, SDR Manager at Cloud Direct.

 

“I really like the automation tool; it helps a lot on LinkedIn to build campaigns.” - Review on G2.

 

“Easy to use, find contacts details, also going to test the sales automation side to enrich my leads way faster.” - Review on G2.

 

2. Lemlist

G2 score: 4.3/5 ⭐

Lemlist is a cadence sales software for getting replies from leads. With personalized emails, automated follow-up, and multichannel outreach capabilities. 

People that work in sales love Lemlist as a tool for warming cold leads up.

Lemlist features: 

• Personalize your cold emails at scale.  

• Automated follow-ups with sequences.  
• Engage leads across multiple channels. 
• Wide range of integrations, including Kaspr. 😉

Lemlist pricing:

• 14-day free trial.
• Pricing starts from $50 per user per month.

3. Outreach

G2 score: 4.3/5 ⭐

Outreach automates sales engagements. The platform guides sales reps through sales cadence with AI-driven generated insights.

Some sales reps have described Outreach as a one-stop shop for everything they need to do.

Outreach features: 

• Automated workflows.  

• AI-driven insights that guide reps through each stage.  
• Access to real-world tested workflows and playbooks for knowledge.  
• Lots of integrations, including LinkedIn Sales Navigator and Cognism. 

Outreach pricing:

• Two different pricing plans: Standard and Professional.
• You’ll need to request the pricing for more information.

4. HubSpot

G2 score: 4.4/5 ⭐

Known for its marketing tools, HubSpot also houses sales cadence capabilities. Within their HubSpot Sales Hub there’s the ability to build cadences, review insights and view prospect data all in one place.

With its free CRM option, HubSpot can be more suitable for smaller businesses just starting out with their sales cadence.

HubSpot Sales Hub features: 

• Prioritize dials easily with email metrics (clicks, opens etc). 
• Easy-to-use sales cadence builder.  

• Faster sales cadence creation with Kaspr integration. 😉 
• A sales cadence software and CRM in one place. 

HubSpot Sales Hub pricing:

• HubSpot offers a free CRM - To track and analyze sales activity, this helps keep track of your cadences.
• After this, there are three tiers of pricing for HubSpot Sales Hub (Starter, Professional and Enterprise).
• Starter (from $50 per month), Professional (from $500 per month) and Enterprise (from $1,500 per month).

5. Salesloft

G2 score: 4.5/5 ⭐

Salesloft’s cadence options help you orchestrate every sales activity and synchronize it to your CRM.

Enterprise businesses like Cisco Meraki and Shopify trust Salesloft with their cadences.

Salesloft features: 

• According to users, it’s quick to set up and start using.  
• Metric tracking for each cadence.  
• Call recording capabilities.  
• Users like the onboarding process.

Salesloft pricing:

• There is no free version of Salesloft.
• Pricing comes in three tiers: Essentials, Advanced and Premier.
• Salesloft pricing isn’t available on their website, so you’ll need to request a demo.

6. Salesmate

G2 score: 4.6/5 ⭐

Salesmate is a sales cadence software with excellent personalization capabilities. You can build a targeted approach across multiple channels like email, text, and phone calls.

Salesmate is a great sales cadence option for smaller and mid-size businesses because it’s got lots of great tools built-in like web forms, a meeting scheduler and email templates builder.

Salesmate features: 

• Coming soon: AI - Sandy AI helps users schedule meetings, add notes and more.
• Email personalization and pre-built templates. 
• Text cadence for multichannel.
• Users on G2 like the customer service.

Salesmate pricing: 

• 15-day free trial is available for Salesmate.
• Four pricing tiers: Basic, Pro, Business, and Enterprise.
• The pricing starts at $23 per user per month for Basic.
• Salesmate pricing for Pro starts at $39, for Business it’s $63 and then Enterprise is completely custom pricing depending on your needs.

7. Koncert

G2 score: 4.6/5 ⭐

Koncert is a multichannel sales cadence software. You can set up a series of touchpoints via phone, email, video, text, and social media.

Koncert features:

• Scores prospect activity (like opening an email).
• Manage your workload.
• Inbounds get routed to the top of the queue.

Koncert pricing:

• There is a free trial for Koncert available for qualified B2B companies, but it doesn’t specify how long it lasts.
• Pricing information needs to be requested through the website.

8. Freshworks

G2 score: 4.5/5 ⭐

Freshworks offers its own sales sequence software, too. You can schedule emails, phone calls, SMSes, and reminders.

Freshworks features:

• Customize your outreach based on prospect activities. 
• Personalized experiences with 360° customer context.
• AI-powered insights.

Freshworks pricing:

• 14-day free trial available, with no credit card needed to sign up.
• There are three pricing tiers for Freshworks: Growth, Pro and Enterprise.
• Growth: £12 (around $15).
• Pro: £29 (around $37).
• Enterprise: £55 (around $70).

9. Keap

G2 score: 4.2/5 ⭐

Keap is a great automation tool for smaller businesses. As a sales and marketing platform, you can use it as a CRM and send automated emails and texts to your prospects.

Keap features:

• Automation based on client actions.
• Loads of templates to use.
• A/B testing and analytics.
• Segmentation possible.

Keap pricing:

• You can try Keap for free for 14 days.
• After the free version, pricing plans for Keap start at $159 per month.
• There are three pricing plans: Pro ($159), Max ($229) and Ultimate ($229).

10. EngageBay

G2 score: 4.6/5 ⭐

EngageBay is another marketing and sales platform that offers sequences. They position themselves as an alternative to HubSpot, with a free CRM, email marketing, web forms, landing pages and much more.

EngageBay features:

• Track sales emails.
• Schedule your meetings.
• Integrated telephony for phone calls straight from CRM.

EngageBay pricing:

• Free version with a CRM of 250 contacts, email marketing, sequences, landing pages and more.
• There are three paid versions for Engagebay: Basic (starts at $12.74), Growth (starts at $55.24) and Pro (starts at $101.99).
• You get the biggest discount if you go for their packages on a biennial basis (15% off).

11. Mailshake

G2 score: 4.7/5 ⭐

Mailshake is a sales cadence tool that ensures prospects see your messages. You can manage your multi-touch sequences in one dashboard by phone or email.

The tool boasts 2x improved reply rates by ensuring users land in inboxes rather than spam. Mailshake is both a data finder and an outreach automation tool.

Mailshake features:

• Personalized cold emails at scale.
• Engage with prospects through multiple channels like phone and social.
• AI writer for customer email content.

Mailshake pricing:

• Mailshake’s pricing consists of one Sales Engagement and two bespoke plan options.
• The Sales Engagement pricing is for sales cadences and starts at $58).
• You’ll need to talk to sales to learn more about their unlimited and other tailored plans.

12. VanillaSoft

G2 rating: 4.6/5 ⭐

As a sales engagement platform, VanillaSoft helps to track leads and evaluate call metrics. This means it helps to identify when team members might need more training on sales processes like cadences.

VanillaSoft features:

• Auto-dialing for reps.
• Lead and sales tracking for greater visibility into every lead.
• Wide range of software integrations.
  
  

VanillaSoft pricing:

• There isn’t a free trial.
• The VanillaSoft pricing starts from $99 per month.
• There isn’t any information about their tiers displayed on their website.
• Get in touch to find out more about VanillaSoft pricing.

13. Reply.io

G2 rating: 4.6/5 ⭐

Reply helps you reach potential customers through channels like email, message, SMS, and WhatsApp. They will help you scale your sales communications by building multi-channel sequences.

Reply.io features:

• AI assistant to compose and improve your sales emails.
• Personal emails, calls, tasks, SMS, WhatsApp, social outreach and Zapier steps.
• Track the opens, clicks and opt-outs with your domain.
• A/B testing for email steps.
• Newly launched B2B company database.

Reply.io pricing:

• The pricing for Reply.io is split into three sections: Sales engagement, data search and AI Personalization.
• The sales engagement section is the sales cadence bit of the tool and has a 14-day free trial with 200 data credits per month, and the AI sequence generator is included.
• After this, there are three tiers: Starter (starts from $60), Professional (starts from $90) and Custom (offers bespoke pricing depending on your needs).

14. Saleshandy

G2 rating: 4.6/5 ⭐

Saleshandy is another sales cadence solution that helps users send cold emails, optimize for deliverability and generate more leads. 

The focus of this tool is assisting salespeople with cold email outreach. In Saleshandy, you can create email templates, use their warmup feature to improve the reputation of your mailbox and link multiple email accounts in their unified inbox.

They’ve also got a LinkedIn email finder so you can get verified email addresses with their Chrome Extension.

(Source: Saleshandy)

Saleshandy features:

• Automate email outreach sequences.
• Build your mailboxes’ reputation with their email warm-up feature.
• A/Z testing - Test emails all the way up to a Z version!
• Sequence scoring.
• Unified inbox.

Saleshanding pricing:

• 7-day free trial across all plans.
• Saleshandy splits its pricing into four tiers: Outreach Starter (starts at $19 per month), Outreach Pro (starts at $56 per month), Outreach Scale (starts at $112 per month) and Outreach Scale Plus (starts at $165 per month).
• You can also add their email verifier to improve email deliverability.

15. Yesware

G2 rating: 4.4/5 ⭐

Yesware is a suite of tools that sales teams can use to track email outreach, test it and see what’s working. 

Reps using Yesware can quickly create cold email templates, schedule meetings without the back-and-forth and use the dashboard to track their daily activity goals. These features help bring attention to the warmest prospects and the highest converting cadences.

(Source: Yesware)

Yesware features:

• Email tracking, including real-time clicks and opens of viewed attachments.
• Multichannel sequences with phone call reminders and LinkedIn InMails.
• Meeting scheduler.
• Reports on daily activity, engagement and outcomes. 
• Attachment tracking to see which sales content is working.

Yesware pricing:

• Free version with 10 monthly campaign recipients and basic tracking. 
• Yesware offers three core tiers: Pro (starts at $15 per month), Premium (starts at $35 per month), and Enterprise (starts at $65 per month).
• They also offer a Custom Plan option, but you’ll need to contact them to get personalized pricing.

Sales cadence tools comparison table

Check out our sales cadence software comparison. 👇

How to buy sales cadence software? 

Sales cadence happens across many different channels with your buyer. 

You need to make sure what you pick is a good fit. Let’s take a closer look. 🔎 

Supported channels

There are so many channels to consider. The main ones for outbound sales are cold calling, LinkedIn, and cold emailing.  

Depending on your inbound vs. outbound split, you might need to see how well the sales cadence tool integrates with your website. This means that inbound leads can be added easily to the marketing or sales funnel. 

Ease of setup and integration

Sales tech stacks can get big. You’ve got not only outreach tools but a CRM and potentially some form of mentoring software or sales enablement platform too. 

We know as a minimum most sales teams use:  

• A CRM. 
• Online demonstration and collaboration platform. 
• Sales coaching tools. 
• Contact data enrichment software. 

So, it’s important to consider how your other tools integrate with these.  

Integration with your CRM is particularly important. SDRs don’t have time for manual data entry. 

They’ll end up looking like this. 👇

Ability to segment 

You’ve got a target audience. The right message will differ across industries, job titles, and other important data.  

If segmenting your lists is important to you, then make sure it’s a capability of your sales cadence platform. 

Implementing a tool that automatically groups people into these targeted cadences, means you’re onto a winner. 🏆 

Personalization capabilities  

 Everyone knows personalization is key for getting responses.

Saif Khan, now Head of Sales at Screenloop, discusses how you can personalize your sales cadence emails in the below clip. 🎬 

He talks about how the new personalized cadence saw a 20% increase in meetings booked, achieving 103% of the booking target. This broke the Cognism company record for the number of meetings booked in a single month!   

Dynamic text options and workflows for cold emails for email sequences are great for this. 

You can add personalized aspects like a video or thumbnail with the prospect’s name to take it to another level.  

Automation and data insights 

Automation gives a sales team hours back. You can automatically send emails or be notified when you need to call or perform a social interaction.  

It means nothing in the cadence is skipped. It’s a set of consistent rules.  

For example, if a prospect opens more than seven of your emails without a response and is unreachable on the phone, the breakup email could be the next step. Don’t forget your unforgettable sign-off. 😏  

Being able to access data means you’re able to see how your cadence is performing.  

You should look out for if the software has analytics like: 

• Call to meetings booked. 
• Email response rate. 
• Touchpoints vs. engagements. 

Wrapping it up on sales cadence software 

To summarize, sales cadence tools are great for automating mundane processes for SDRs. They also provide data to determine how well the sales cadence works.  
 
As a sales leader, before you decide on a B2B sales cadence software, you need to consider these key points: 

• The outreach channels that are supported.  
• Ease of setup and integration with your other sales tools.   
• Ability to segment for targeted cadence. 
• Personalization capabilities.  
• Automation and data insights. 

Use Kaspr’s cadence features free

Why not give the sales cadence capabilities in Kaspr a go? Sign up for free today. You’ll be able to build workflows to send LinkedIn connection requests, enrich contact data and send prospects straight to your CRM or sales apps.

Join the 50K+ Kaspr users: 

✅ No credit card is required to sign up.
✅ GDPR and CCPA aligned.
✅ Unlimited B2B email credits.
✅ 500M+ Phone numbers and email addresses.
✅ 200M+ Business profiles.
✅ All-in-one prospecting tool.
✅ Fully self-service.
✅ Customizable plans.