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Here's just what you came for. The 26 top sales prospecting tools. Scroll to see.👇
Top sales prospecting tools for 2025 [updated]
1. Kaspr
Kaspr is a European B2B contact data provider that helps sales teams find and connect with their ideal buyers.
Unlike complex prospecting platforms, Kaspr keeps it simple: install the Chrome Extension, browse LinkedIn or Sales Navigator, and instantly pull contact data for your target accounts; no platform switching or manual research is needed.
The tool’s self-service model means you can start reaching out to prospects within minutes of signing up.
And what’s more, you can test the data quality for free. Sign up now, with no credit card required. ⤵️
Top features:
- Plug-and-play Chrome Extension for quick data enrichment from LinkedIn profiles and searches.
- Unlimited B2B email credits with verified contact information.
- Direct phone numbers and email addresses for decision-makers.
- Real-time contact verification.
- Integration with major CRMs (Salesforce, HubSpot, Pipedrive).
Pricing:
- Paid plans start at $49 per user per month.
- Custom plans with more admins and support options.
What do Kaspr customers say?
“Kaspr does what ZoomInfo promises to do.
But way cheaper, easier, and looks nicer.”
“All we care about is getting phone numbers, so I also love that Kaspr previews what information I will get when I press reveal. That’s amazing because it means your credits are actually valuable.”
“Our BDR also hasn’t complained about the number of leads once since using Kaspr, which used to happen daily!”
2. Cognism
Cognism is a B2B sales intelligence platform that helps revenue teams cut through bad data and gatekeeper barriers with their Diamond Data® technology - which delivers 3x more live conversations than standard contact databases.
While most sales teams waste 50% of their time on research and wrong numbers, Cognism combines rigorously verified mobile numbers with intent signals, funding data, and hiring triggers to help you reach decision-makers exactly when they’re ready to buy.
It’s a web app and browser extension that integrates with platforms commonly used by B2B sales teams. Cognism is a perfect choice for revenue teams. It provides valuable contextual data and efficient capabilities for building lead lists.
Top features:
- Extensive database with high accuracy levels.
- Intent data, firmographics, technographics, and sales trigger events.
- Global do-not-call lists.
- Seamless integrations with many sales apps.
- Build target account lists using firmographic data like company size or industry.
- EMEA, NAM, and APAC coverage.
Pricing:
- Custom pricing based on company size and need. Contact sales for a quote.
💡 Unsure who to pick? Kaspr vs. Cognism.
3. Magical
Magical offers a refreshing solution for sales teams tired of copying and pasting prospect details.
This free Chrome Extension works across 10 million+ websites (including LinkedIn) to pull prospect information into your CRM or spreadsheet.
Beyond data transfer, it helps you personalize outreach messages quickly and automates repetitive tasks across platforms like Email, LinkedIn, Slack, and WhatsApp.
The tool even includes an AI copilot that helps craft responses and subject lines in seconds.
(Source: Magical)
Top features:
- Auto-fill prospect information into any CRM (Salesforce, HubSpot, and more).
- One-click transfer to Google Sheets for prospect lists.
- AI-powered message templates and quick replies.
- Works across multiple platforms (Email, LinkedIn, Slack, WhatsApp).
- Shareable templates for team consistency.
- Real-time data enrichment.
Pricing:
- Free version with core features.
- Paid plans start at $6.50/user/month.
4. Chili Piper
Chili Piper is a demand conversion platform that turns interested prospects into booked meetings in seconds. What makes it unique is its unified approach. Instead of having separate tools for chat, scheduling, and lead routing, everything lives on one platform.
This means your revenue teams work from the same playbook, your routing rules stay consistent across channels, and you get clear visibility into your entire conversion process.
Its core products are ChiliCal (scheduling), Concierge (form routing), Chat (website visitor engagement), Distro (lead distribution), and Handoff (SDR-to-AE transfer).
(Source: Chili Piper)
Top features:
- Lead-to-meeting conversion directly from web forms and chat.
- Routing engine that matches leads to the right rep based on territory and account ownership.
- Real-time calendar availability across teams with automated timezone detection.
- One-click scheduling for prospects with custom booking rules.
- Automated SDR-to-AE handoffs with intelligent round-robin distribution.
- Lead qualification with custom routing logic.
- Multi-channel engagement across forms, chat, and direct scheduling.
Pricing:
- Start with ChiliCal (Free for basic use, $15/user/month for teams).
- Individual products: $30/user/month.
5. Dealfront
Dealfront is a go-to-market platform that combines sales intelligence and website visitor tracking to help B2B teams find and convert high-potential accounts. It taps into a vast network of compliant trade register data and multilingual web insights.
The platform merges two specialized tools: Echobot’s sales intelligence capabilities and Leadfeeder’s web visitor tracking technology, creating a comprehensive suite for European market expansion.
(Source: Dealfront)
Top features:
- Access to 56M+ European companies and 398M+ contact records.
- Real-time identification of anonymous website visitors with automatic CRM sync.
- Multilingual AI-powered web crawling for deep company insights.
- Built-in GDPR compliance with European data hosting.
- Intent signal and trigger event monitoring.
Pricing:
- Free trial available.
- Custom pricing based on needs and scale.
6. Dripify
Dripify is an automation tool that takes the manual work out of LinkedIn prospecting.
Perfect for sales teams and business owners, it handles everything from sending connection requests to following up with prospects, all while keeping your LinkedIn account safe and compliant with platform rules.
(Source: Dripify)
Top features:
- Automated connection requests and follow-ups.
- Connects with popular tools like HubSpot and Salesforce.
- Team management and performance tracking.
- Smart safety features to protect your account.
- Easy lead exports to spreadsheets.
- Multiple account management.
- Custom outreach campaign creation.
Pricing:
- Free trial available.
- Paid plans start at $39/user/month.
7. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a B2B sales prospecting tool. It empowers sales teams to generate leads and build relationships on LinkedIn.
This platform gives users valuable insights into their Ideal Customer Profile (ICP), including recent job updates, previous companies, current company profiles, and mutual connections.
Sales Navigator offers tools for social selling, lead recommendations, and custom list building. Because it doesn’t provide contact information, it is commonly used alongside sales intelligence tools.
(Source: LinkedIn Sales Navigator)
Top features:
- Lead recommendations based on search history.
- InMail messages.
- Advanced search filters.
- Capability to create buyer alerts, notes, and tags.
- Integrations with B2B sales tools.
Pricing:
- Starts at $99/user/month.
💡Check out the LinkedIn Sales Navigator alternatives.
8. HubSpot
HubSpot is an AI-powered customer platform that unifies marketing, sales, and service tools in one system. It helps businesses manage their customer journey, from attracting leads to closing deals and supporting customers.
The platform starts with a free CRM and scales through additional “hubs” (Marketing, Sales, Service, Content, Operations, and Commerce) that work seamlessly together, eliminating the need for multiple disconnected tools.
(Source: HubSpot)
Top features:
- AI-powered marketing automation and content tools.
- Unified CRM with deal and pipeline management.
- Omni-channel customer service desk.
- Content management and creation tools.
- Data sync and automation.
- Meeting scheduling and calendar integration.
- Custom reporting and analytics.
Pricing:
- Marketing Hub, Sales Hub, and Service Hub have different plans with varying features and add-ons.
- The Sales plans include Free, Starter ($15/mo), Professional ($90/mo), and Enterprise ($150/mo).
9. Loom
Loom is a video messaging and screen recording tool. Users can capture and share videos easily with their team or potential buyers. Sales teams especially love it because it adds a personal touch to their prospecting process.
Instead of sending cold sales emails that get ignored, they can record quick, personalized video messages that get responses.
(Source: Loom)
Top features:
- Quick screen and webcam recording.
- AI-powered video editing.
- Transcriptions in 50+ languages.
- Comments and emoji reactions.
- Integration with tools like Slack and Google Workspace.
- Video analytics and engagement tracking.
Pricing:
- Free starter plan.
- Paid plans start at $15/user/month
10. ZoomInfo
ZoomInfo is a B2B database that provides sales, marketing, and recruiting teams with valuable contact and company data.
It also provides sales software solutions for conversation intelligence, website chat, email and phone automation, and data management. Its AI-powered sales assistant, ZoomInfo Copilot, sets it apart, which helps sales teams focus on the accounts most likely to convert.
(Source: ZoomInfo)
Top features:
- Buyer intent signals.
- Website visitor tracking.
- Data enrichment API.
- Website chat.
- B2B email list creation.
- Integration with CRM and marketing automation tools.
Pricing:
- Custom pricing based on company size and need; contact sales for a quote.
💡 How does it compare? Find out: ZoomInfo vs Kaspr.
11. PandaDoc
PandaDoc is a document automation platform that simplifies creating, sending, and tracking business documents. Sales teams can use it to create professional proposals and track prospect engagement.
You’ll know exactly when someone views your document, which sections interest them most, and when they’re ready to sign. The platform even includes a CPQ (Configure, Price, Quote) feature that helps you generate professional quotes in minutes.
(Source: PandaDoc)
Top features:
- Smart templates that automatically pull in the right customer information.
- Legally binding eSignatures with HIPAA, SOC 2, and E-SIGN compliance.
- Real-time collaboration tools to speed up internal approvals.
- Document analytics to track viewer engagement and optimize your content.
- Automated workflows for faster document processing.
- Built-in payment collection to close deals faster.
Pricing:
- Free trial available.
- Paid plans start at $19 per user/month.
12. Outreach
Outreach is a sales engagement platform. It lets sales teams create automated email sequences, schedule calls, and set follow-up tasks - all while measuring which approaches actually get responses from potential customers.
With Outreach, sales professionals can optimize their outreach process and improve response rates.
(Source: Outreach)
Top features:
- Email sequence automation with personalized messaging capabilities.
- Sales call management and tracking tools.
- Task automation for consistent follow-ups.
- Conversation intelligence for sales coaching.
Pricing:
- Custom pricing based on company size and need. Contact sales for a quote.
13. Crunchbase
Crunchbase is a business intelligence platform that provides comprehensive company data, funding information, and market insights.
It helps SDRs find qualified prospects, act on buyer intent in real time with automated recommendations, and contact prospects with personalized outreach campaigns.
(Source: Crunchbase)
Top features:
- Company and investor profiles with detailed insights.
- Real-time funding and acquisition data.
- Advanced search filters for prospect targeting.
- Market trend analysis and reports.
- Custom lists and tracking alerts.
- Automated prospect recommendations.
Pricing:
- Free trial available.
- Paid plans start at $49/month (billed annually) or $99/month (billed monthly).
14. UpLead
UpLead is a B2B data platform that provides verified business contacts. Sales teams use it to find qualified prospects with real-time email verification and direct mobile numbers.
(Source: UpLead)
Top features:
- Real-time email verification for every contact.
- Direct mobile numbers and company data.
- Advanced search with 50+ targeting filters.
- Technology tracking data.
- Buyer intent signals.
Pricing:
- Free trial available.
- Paid plans start at $99/month.
15. Calendly
Calendly is an online scheduling tool that simplifies setting up and managing appointments and meetings.
It eliminates email back-and-forth with an interface for sharing availability and scheduling time slots. For sales teams, it speeds up the sales cycle by making it easy for prospects to schedule calls and reduces no-shows with automated reminders.
(Source: Calendly)
Top features:
- Easy appointment scheduling.
- Automated meeting reminders.
- Calendar integration.
- Customizable availability settings.
- Team scheduling and collaboration.
- Time zone detection and conversion.
Pricing:
- Free plan available.
- Paid plans start at $10/seat/month.
16. Gong
Gong is a conversation intelligence and revenue platform.
It records and analyzes sales calls, providing insights into what works and doesn’t in customer conversations.
The platform helps teams track deal progress, forecast revenue, and coach reps using AI-powered insights from customer interactions.
(Source: Gong)
Top features:
- AI-powered conversation analysis.
- Deal health and pipeline tracking.
- Revenue forecasting capabilities.
- Performance coaching tools.
- CRM and sales tool integrations.
Pricing:
- Custom pricing based on company size and needs. Contact sales for a quote.
17. Cirrus Insight
Cirrus Insight is a sales productivity tool that integrates Salesforce with your email and calendar.
The platform automatically syncs emails, meetings, and tasks with Salesforce, helping sales teams focus more on selling and less on administrative work.
(Source: Cirrus Insight)
Top features:
- Salesforce sidebar in email inbox.
- Automatic email and calendar sync.
- Meeting scheduling automation.
- Email tracking and buyer signals.
- AI-powered meeting preparation.
- Mass email capabilities.
Pricing:
- Plans start at $14/user/month (billed annually).
18. Reply.io
Reply is a sales engagement platform that enables businesses to automate and optimize their outbound sales activities. The platform combines AI-powered sequences with smart targeting to help sales teams connect with more prospects while maintaining authentic conversations.
Sales reps can focus on building relationships while Reply.io handles the timing, follow-ups, and engagement tracking.
(Source: Reply.io)
Top features:
- Email sequence building.
- Personalization.
- A/B testing.
- Email tracking and analytics.
- Team collaboration and workflow automation.
Pricing:
- Free trial available.
- The lowest pricing tier costs $49/user/month.
19. Lead Forensics
Lead Forensics is a lead generation and analytics software. It helps businesses identify and convert anonymous website visitors into potential customers.
Lead Forensics provides real-time insights on website traffic. It also uncovers qualified leads and tracks browsing behavior.
(Source: Lead Forensics)
Top features:
- Anonymous visitor identification.
- Real-time website traffic monitoring.
- Lead tracking and reporting.
- Company profiling and insights.
- Lead scoring and segmentation.
Pricing:
- Free trial available.
- Customized pricing based on your needs; contact sales for a quote.
20. FindThatLead
FindThatLead is a lead generation tool that allows you to find potential leads’ email addresses and contact information.
It supports your sales prospecting efforts by providing accurate and up-to-date contact details. With FindThatLead, you can search for high-quality leads based on criteria such as company name, job title, or industry.
(Source: FindThatLead)
Top features:
- Email and phone number finder.
- LinkedIn profile data extraction.
- Industry and role-based prospecting.
- Email verification and validation.
- Bulk contact search capabilities.
- Chrome extension for easy prospecting.
- Cold email campaign tools.
Pricing:
- Free trial available.
- Pricing plans start at $37/month (billed annually).
21. Vidyard
Vidyard helps sales teams record and share personalized video messages with prospects.
Beyond video, its new AI prospecting tool automatically finds relevant leads and generates personalized email outreach. This lets reps connect through both video and written messages while saving time on manual prospecting.
(Source: Vidyard)
Top features:
- Quick video recording and screen capture
- AI lead finder (20 leads/day on Pro plan)
- AI-generated personalized email sequences
- Video performance analytics and tracking
- Email and calendar integration
- Personalized video thumbnails
- CRM and sales tool integrations
Pricing:
- Free plan with basic features (10 leads/day).
- Pro plan at $59/month (billed annually).
22. Lead411
Lead411 is another sales prospecting tool. It provides unlimited access to B2B contact data and company intelligence.
The platform combines verified mobile numbers, email addresses, and intent signals to help sales teams find and connect with potential buyers actively researching solutions.
(Source: G2)
Top features:
- Triple-verified email addresses.
- Direct-dial mobile phone numbers.
- Advanced company and contact search.
- Chrome extension for quick lookups.
- CRM integration and data enrichment.
- Custom triggers and lead scoring.
- Email engagement tracking.
Pricing:
- 7-day free trial.
- Paid plans start at $99/user/month.
23. Hunter
Hunter is an email finder tool. It uses a combination of AI and technology to find, verify and enrich popular emails. With Its email verification services, you can be sure that your emails reach the right contact list.
Hunter also offers an email campaign feature. You can use it to write messages, schedule follow-ups, and track performance.
(Source: Hunter.io)
Top features:
- Domain search for finding company email addresses.
- Email finder for finding professional email addresses.
- Email verifier.
- CRM integration.
- API.
- Email campaign builder for cold emails.
Pricing:
- Free plan available.
- Paid plans start at $34/user/month (billed annually).
24. Breeze Intelligence (formerly Clearbit)
Breeze Intelligence is HubSpot’s native data enrichment platform that automatically enhances prospect data and alerts you to buying signals.
What makes it powerful is its complete integration with HubSpot. Instead of managing a separate data enrichment tool, everything happens automatically within your existing workflows.
(Source: Clearbit)
Top features:
- Automatic enrichment of company and contact records with verified data.
- Real-time identification of companies showing buying intent on your website.
- Smart form optimization that reduces fields while collecting more data.
- Database maintenance that keeps contact information current.
- Direct integration with HubSpot’s workflow engine for automated actions.
Pricing:
- Advanced capabilities require a premium HubSpot subscription plus a Breeze Intelligence add-on.
- Custom pricing based on usage needs - contact HubSpot sales.
25. 6sense
6sense is a Revenue AI platform that helps B2B teams identify and engage buyers actively researching solutions - even before they fill out a form.
Using AI and intent data, it analyzes digital footprints across the web, predicts buying stages, and automates prospect engagement from first touch to booked meetings.
(Source: G2)
Top features:
- “Dark Funnel” technology that uncovers anonymous research activity.
- AI-powered buying signal detection across the web.
- Predictive analytics for account prioritization and buying stage identification.
- Automated account engagement and meeting booking.
- Built-in advertising capabilities for display, video, and social campaigns.
- Rich B2B database with company and contact information.
Pricing:
- Custom pricing based on company size and needs; contact sales for a quote.
26. Snov.io
Snov.io is an all-in-one sales engagement platform that helps teams find, verify, and connect with potential customers through email and LinkedIn.
The platform combines lead generation, email verification, and multichannel outreach tools to streamline the prospecting process, from finding leads to closing deals.
(Source: Snov.io)
Top features:
- Email finder with pre-verified leads based on your ideal customer profile.
- Automated multichannel campaigns combining email and LinkedIn outreach.
- AI-powered email warm-up to improve deliverability.
- Built-in CRM with pipeline management and deal analytics.
- The Chrome Extension captures quick leads from LinkedIn and other websites.
Pricing:
- Free trial available.
- Paid plans start at $30/month - 1,000 credit (billed annually).
Why is sales prospecting software essential?
Today’s successful sales teams aren’t just working harder; they’re working smarter by letting data guide their decisions.
It’s no longer about blasting hundreds of emails or aimless cold calling and hoping something sticks. Instead, it’s about finding and reaching the right prospects at the right time with the right message.
That’s where a B2B prospecting tool isn’t just helpful - it’s essential. These tools can spot patterns and opportunities that even the most experienced sales rep might miss.
Think about the daily headaches that hurt your bottom line: bad data, outdated contact info, and countless hours spent on manual research.
Modern prospecting software tackles these problems head-on by automatically keeping your data clean and enriched.
But here’s what makes prospecting software a game-changer: when it connects smoothly with your CRM and other sales tools, it creates a workflow that just makes sense.
Your team can stop wrestling with spreadsheets and start focusing on what they do best - building relationships and closing deals. Plus, you’ll get real-time insights into what’s working and what isn’t so that you can refine your approach.
FAQ
Still have questions about sales prospecting tools? We've got the answers you need.
Sales prospecting software is a digital tool that helps sales teams identify, research, and connect with potential customers more effectively.
It automates finding qualified leads by gathering and analyzing data about companies and decision-makers, tracking buying signals, and maintaining up-to-date contact information.
These tools typically integrate with CRM systems and include features like email tracking, engagement monitoring, and lead scoring.
Yes, Kaspr, Cognism, and ZoomInfo are all examples of prospecting tools with free versions. Kaspr has a full free version with monthly credits.
Cognism offers 25 free leads to test the data, and ZoomInfo has a 14-day free trial.
Here are five popular sales prospecting software tools:
- Kaspr.
- Cognism.
- ZoomInfo.
- LinkedIn Sales Navigator.
- HubSpot Sales Hub.
Yes, prospecting tools offer many automation features that significantly improve efficiency and productivity.
Here are some examples:
Email automation
Email automation is a great feature in prospecting tools. You can create personalized email templates, schedule an email sequence, and automate follow-ups. This means reps can engage with prospects at scale and nurture relationships. Plus, stay top-of-mind with minimal manual effort.
CRM integration
Prospecting tools integrate with CRM systems, automating data synchronization, communication history, and activity tracking. Eliminate manual data entry, maintain accurate prospect information, and streamline workflows.
Task automation
Automate tasks like data entry, lead assignment, and task reminders with sales prospecting tools. Save time and focus on building relationships and closing deals. Prioritize tasks based on lead quality or engagement level to optimize your workflow.
Reporting and analytics
Prospecting tools automate reporting and analytics. They offer insights into key metrics like email open rates, click-through rates, and conversion rates. Track the effectiveness of your prospecting efforts and make data-driven decisions to optimize your sales process.
If you’re a small business that needs to do prospecting, there’s a need for practical tools that fit budget requirements.
Here are some of the top sales prospecting software options, with great free options and low-cost starting price plans.
Kaspr
Kaspr is a powerful sales prospecting tool for small businesses. Affordable pricing options make Kaspr an excellent choice for boosting sales prospecting.
Loom
Loom is a unique sales prospecting software for small businesses. Its free plan offers features that help small businesses stand out in their prospecting efforts.
HubSpot
HubSpot is a sales platform with free CRM and prospecting features. The free version is a great starting point for organizing sales and nurturing leads effectively.
When looking to buy sales prospecting software, there are several key features to consider:
- Contact and lead management. Look for software that allows you to manage and organize your potential prospects and leads. This includes contact search, lead tracking, segmentation, and tagging.
- Email automation. Simplify your outreach efforts by enabling personalized email campaigns, scheduling, and automated follow-ups.
- Integration with CRMs and other tools. Ensure the software integrates with your existing CRM and sales tools.
- Prospect data enrichment. Look for software that provides accurate and up-to-date data about your ideal customers. Data enrichment features can improve your contact database with job titles and company info.
- Reporting and analytics. These features help you track the effectiveness of your prospecting efforts. Look for software that provides insights into key metrics like open email, response, and conversion rates.
- Task and activity management. Prioritize and track your prospecting activities. This includes features like task reminders, task assignments, and activity tracking.
- Integration with social media and online platforms. Consider software that integrates with social media platforms. And other online platforms where your prospects may be active. This can help you maximize social selling strategies and access additional prospecting opportunities.
Find prospect contact details with Kaspr
Stop wasting time trying to find contact details. Start using Kaspr as your sales prospecting software today.
Sign up to test the database (no credit card is required). ⤵️