12 Best Clay Alternatives & Competitors [Compared for 2025]

Here are our pick of the 12 top Clay alternatives and competitors:

1. Kaspr

Kaspr is a plug-and-play prospecting tool that can help you reach potential leads with one click. It’s one of the best Clay alternatives for individuals or SMBs looking for accurate and affordable contact data. 

The Kaspr Extension works on any LinkedIn profile, event, or group, allowing you to add and enrich leads to your database instantly. 

Unlike Clay, Kaspr has its own B2B database of phone numbers and email addresses. If data enrichment is at the top of your list of features, Kaspr enriches data while you find individual prospects or lead lists on LinkedIn, Sales Navigator, and Recruiter Lite. 

Here’s an example of how Kaspr works. 👇

Best features: 

• Free version.
• Contact enrichment from a LinkedIn people search, group or event.
• Seamless experience across the Chrome Extension and dashboard.
• Integrations with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
• Data is checked and verified against 120 sources.
• 120M+ European contacts.
• Data coverage spans the US, Europe and APAC.
• GPDR and CCPA aligned.
• Lead organization using lists and notes.
• Team analytics.
• Request data with a waitlist.

Kaspr customers have high praise:

“When it comes to B2B sales, you need something to find emails and phone numbers.”

“Kaspr is a must-have. Before I started using Kaspr, I feared the information given was wrong. But now, it’s correct and verified in real-time.”

Christian Neff

Founder & CEO at Markentive

Pricing: 

A free plan is available for all new users. The paid plan’s starting price is $49 per user per month.

For more details, take a look at the Kaspr pricing page or skip ahead and try kaspr for free. 👇

2. Cognism

A good alternative to Clay is Cognism, AI-powered sales intelligence software that boosts sales for Enterprise companies and teams, helping them find key clients, meet targets, and grow pipelines.

It provides detailed GDPR and CCPA-compliant B2B data for global outreach, advanced features and comprehensive integrations.

If you’re interested in a Clay competitor with enrichment features, then Cognism Enrich is a good option. It makes it easy for users to keep their lists clean, refresh stale records, and fill in missing gaps.

Best features: 

• Personalised AI-powered Sales Companion.
• Phone-verified cell phone numbers to help you connect with 87% of your list.
• Exclusive on-demand verified cell phone and email data set Diamond Data®.
• Unrestricted access to person and company-level data*.
• Instant and scheduled CRM enrichment and on-demand CSV enrichment.
• Signal and intent data.
• International coverage: EMEA, NAM, APAC.
• Easy platform setup with a fast and friendly support team.
• Integrations with CRMs and sales engagement tools.
• Focus on quality GDPR and CCPA-compliant data.
• Database checked and cleaned against global DNC lists.
• Find prospects using ChatGPT-style textual or voice prompts with Cognism AI Search.

*Subject to fair usage policy.

Pricing: 

Cognism Pricing has two packages: Grow and Elevate. You can request a demo for 25 free leads. Otherwise, pricing is on request. 

👉 Unsure who to pick? Check out Kaspr vs Cognism.

3. ZoomInfo

ZoomInfo is a Clay competitor that provides access to contact data and buying signals. The tool has a suite of business intelligence tools that drive data-driven insights, which help reps identify and reach their next best customer at the start of their buying journey.

Using ZoomInfo, you can also analyze customer calls, meetings, and emails to drive process changes. 

However, ZoomInfo uses a credit-based pricing system, like the Clay software. This may lead to higher costs than expected. Plus, some of the tools’ features are only available on the higher-priced packages.

Best features: 

• Intent data.
• Real-time updates.
• Lead enrichment.
• Website visitor tracking.
• Website chat for sales.

Pricing: 

You’ll need to reach out to sales to request ZoomInfo pricing.

A strong database in the US and Europe with no sneaky contract renewals? 

Choose Kaspr.

👉 See how Kaspr compares to ZoomInfo.

4. Instantly

Clay competitor, Instantly.AI, is a sales engagement tool that converts leads into customers through automated outreach, a deliverability network, a B2B lead database, and an AI-powered CRM. 

It’s similar to the Clay software in that it has added outreach automation features. However, unlike Clay, Instantly has its own B2B database. It does not have an enrichment feature. 

Best features: 

• Advanced sequences.
• Advanced scheduling.
• B2B contact database. 
• A/Z Testing.

Pricing: 

Instantly has four pricing plans: Growth, Hypergrowth, Light Speed and Enterprise. You’ll find the most accurate pricing on the website. 

5. Datanyze

Datanyze is a Clay alternative that helps sales and marketing teams get contact info from LinkedIn. You can also gather insights into technology adoption, market trends, and contact information for your key decision-makers.

Like Clay, Datanyze is limited by a credit-based pricing model. It does not have a data enrichment feature. 

Best features:

• Chrome Extension.
• Lead scoring and segmentation.
• Technographic data.
• Competitor analysis.

Pricing:

Datanyze has three subscription options: Nyze Lite, Nyze Pro 1, and Nyze Pro 2, which are strictly limited by credits. The website has up-to-date pricing information.

6. Owler 

Owler is a sales intelligence tool that utilizes news alerts and data to provide insights for sales strategies. It helps businesses gain insight into their prospects’ lives, giving SDRs an advantage in negotiations or sales pitches.

As an alternative to Clay, you’ll need to consider that it doesn’t include access to the full dataset or advanced features like trigger alerts, advanced search capabilities, and customizable news feeds.

Best features: 

• The ability to follow specific companies.
• Company and industry insights.
• Competitor graphs.
• Database and filtering system.

Pricing: 

Owler has three pricing packages to choose from: Community Pro and Enterprise. You’ll find exact pricing information on the website.

7. FullContact

FullContact is a Clay competitor that identifies individuals and adds various data points to your systems, such as business phone numbers and email addresses.

Like Clay, FullContact provides lead enrichment. However, instead of a waterfall method, it uses multidimensional insights, ethical sourcing, and an API to keep your systems updated.

Best features: 

• Customer recognition.
• Data enrichment.
• Lead identification.

Pricing: 

You’ll need to speak to a member of their sales team for pricing.

8. Adapt.io

Next on this list of Clay alternatives is Adapt.io. It allows users to access verified data and create targeted email lists using filters. 

It also has an email tracking and analytics feature to assist in measuring the performance of sales sequences.

Similar to Clay, Adapt.io doesn’t have intent data. 

Best features: 

• LinkedIn Chrome Extension.
• Data enrichment.
• CRM integration.
• Email automation for marketing campaigns.

Pricing: 

You’ll need to request pricing information from the website.

9. Seamless.AI

The next Clay competitor is Seamless.AI. It utilizes sales software with an AI-powered search engine to locate contact data.

The real-time search engine facilitates connections between sales reps and their target customers. While Seamless uses a credit-based pricing model like Clay, it does include buyer intent data.

Best features: 

• Chrome Extension.
• AI recommendations.
• Data enrichment.

Pricing: 

Seamless.AI offers free, basic, pro, and enterprise subscriptions. You can request pricing from the website. 

10. Lusha

Lusha offers a B2B contact database, browser extension, and web app. The data includes contact information, job titles, company names, and social media profiles.

When considering this Clay alternative, be aware that Lusha offers limited features, and additional costs may be needed for a package that suits your business needs.

Best features: 

• LinkedIn Chrome Extension and web app.
• Data enrichment.
• API.
• Usage analytics.

Pricing: 

Lusha pricing includes Free, Solo, Premium, and Scale. It’s also credit-based, but you can find all the pricing information you need on the website. 

“I compared like-for-like. So when I couldn’t find a phone number in Lusha, I would use Kaspr instead.”

“The success rate was much better, and the numbers were actually ringing.”

Mateusz Jaworski

SDR Manager at Cloud Direct

11. Breeze Intelligence

Breeze Intelligence, formerly Clearbit, is a sales intelligence and data enrichment solution. Its browser extension allows users to capture B2B email addresses. Users can set their Ideal Customer Profile (ICP), and companies that match the criteria will be tagged. 

Like the Clay AI tool, it’s pretty enrichment-focused. Unlike Clay, it reveals buying intent so you can fine-tune your targeting.

Best features: 

• Data enrichment.
• Buyer intent signals.
• Targeted outreach.
• Chrome Extension 

Pricing: 

Contact HubSpot for a quote.

12. Apollo.io

Apollo.io is our last Clay alternative. It serves as a comprehensive sales engagement tool for both marketing and sales teams.

The platform’s automated email campaigns enhance engagement with prospects. Additionally, it incorporates AI to assist in creating and testing effective messages.

Like the Clay AI tool, it also uses credits as part of its pricing structure. 

Best features: 

• Chrome Extension.
• Advanced filters.
• Data enrichment.
• Lead management.
• Email outreach with AI-generated content.
• Automated sequences.

Pricing: 

Apollo.io offers pricing based on a per-user per-month model, requiring credits for data access. It provides Free, Basic, Professional, and Custom packages, with detailed pricing available on its website.

FAQs about Clay alternatives

Let’s answer some commonly asked questions about Clay alternatives and competitors:

How to choose the best Clay alternative?

To choose the best Clay alternative, consider the following factors:

1. Feature

Ensure the alternative provides the features you need, such as email finding, verification, CRM integration, and automation capabilities.

2. Pricing

Compare pricing plans to find one that fits your budget while still offering the necessary functionality.

3. Ease of Use

Look for an intuitive interface and good user experience.

4. Customer Support

Check if the platform offers reliable customer support to assist you when needed.

5. Reviews and Testimonials

Read reviews and testimonials from other users to gauge the platform’s reliability and performance.

Which Clay alternative is best?

Among the many Clay alternatives, Kaspr stands tall.

Here are the pros of using Kaspr over Clay 👇

Easy (and fast) prospecting

B2B prospecting with Kaspr is instant and doesn’t require a lengthy onboarding process to start selling.

Easy setup and integrations

Kaspr integrates with popular CRMs, so you don’t waste time with manual entry.

LinkedIn Integration

You can search for leads on LinkedIn without interrupting your workflow. Kaspr automatically saves your leads from your extension to your dashboard.

Unlimited B2B Email Credits

Kaspr offers unlimited B2B email credits* on all of its paid plans, which is vital for cold emailing.

Enrichment

Enrich entire lists in bulk while searching for leads on Linkedin and Sales Nav.

Data Compliance

Kaspr ensures compliance with GDPR and CCPA regulations to keep you safe and compliant.

Try this Clay alternative for free

Ready to see what makes Kaspr a great Clay alternative?

Sign up today for free!

☑️ No credit card is required to sign up.
☑️ GDPR and CCPA aligned.
☑️ Unlimited B2B email credits*.
☑️ 120M+ European B2B contacts.
☑️ Plug-and-play lead-gen tool.
☑️ Fully self-service.
☑️ Customizable plans.