10 Best Lead Generation Services For Financial Advisors

Intentional lead-generation efforts are essential for financial advisors who want to attract high-value clients in today’s competitive market. They can help you attract and identify individuals with high net worth while finding ways to build trust and maintain compliance with federal or industry laws. 

This post will provide the 10 best lead generation strategies and tools to help advisors grow their client base, whether you’re working as an individual advisor or as part of a firm. 

10 Best lead generation services for financial advisors

Financial advisors can use various inbound and outbound lead generation services and strategies to connect with potential clients. These are the 10 best options.  

1. Kaspr: Accurate data enrichment and LinkedIn integration

Kaspr’s LinkedIn Chrome Extension helps users streamline prospecting, list building, and data enrichment to provide access to accurate contact information. 

You can try Kaspr’s data out for free before committing to a paid plan. We’ll find your potential client contacts. 💰👇

Why it’s great 

Financial advisors benefit from reliable LinkedIn prospecting and data enrichment software. Kaspr prioritizes accurate and up-to-date data, making it easier to reach members of your target audience. 

Kaspr helps you find leads faster by identifying and capturing potential customers’ contact data. Prospecting for financial advisory leads on LinkedIn or using Sales Navigator can be highly effective, as you can target users in high-paying industries or job roles. 

2. HubSpot CRM: Managing and nurturing leads

Customer relationship management (CRM) tools are essential for tracking prospects and existing customers throughout the sales journey. They can help financial advisors store lead data, track interactions, and automate follow-up processes. 

Why it’s great 

There are multiple great CRMs on the market, but we like HubSpot for the following reasons:

• The CRM is free, but you can upgrade to paid plans for more advanced features. 
• HubSpot CRM integrates with the platforms’ sales, operational, and marketing hubs.
• The CRM includes marketing automation features for efficient lead nurturing. 
• HubSpot’s interface is user-friendly. 

3. LinkedIn Sales Navigator: Building a professional network

LinkedIn Sales Navigator is a sales platform that can help financial advisors find leads at scale. The platform uses LinkedIn profile data to offer extensive contact data. While it does have some limitations (including data export features), it’s a strong prospecting platform overall. 

Why it’s great 

LinkedIn Sales Navigator is an ideal platform for financial advisors who want to use bulk prospecting to connect with new clients. 

You can search for users with certain qualities, like workers with certain job titles or work in high-paying industries. This can help you connect with individuals who are likely to have high net worth and who may have the resources and need for a financial advisor. 

You can also be strategic. By targeting users with limited job experience but who are working in high-paying positions, you may be able to connect with younger prospects who may not yet have a financial advisor. 

4. SmartAsset: Connecting with local prospects

SmartAsset is a lead generation platform designed specifically for financial advisors. It can help prospects find financial advisors and connect you with clients who are searching for advice and assistance. 

Why it’s great 

Services that bring leads to you can reduce some of the heavy lifting that comes with prospecting. 

SmartAsset, in particular, can help you connect with localized, high-intent leads actively looking for services like yours. These prospects will hire someone; if you’re on the platform, it could be you. 

5. WealthEngine: Targeting high-net-worth individuals

WealthEngine is a prospecting tool that uses machine learning data to create pre-scored profiles. These profiles can help you find leads with the propensity and intent to engage with your practice.

Why it’s great 

WealthEngine can be particularly valuable for financial advisors who focus on finding wealthy prospects. It creates profiles based on factors like estimated wealth and potential market intent to help you find leads that are most likely to convert. 

6. Cold outreach with email finder tools

Tools like Kaspr and Apollo provide accurate email addresses for targeted cold outreach campaigns. 

These tools work in various ways. Kaspr can capture email data while browsing LinkedIn or using Sales Navigator, while Apollo has a B2B database you can search. 

Why it’s great 

Cold email is a highly effective outreach option. It allows you to connect with users directly and can streamline follow-up processes. 

And unlike other lead generation strategies, they allow you to be proactive. You don’t have to wait for leads to find you— you can reach out to prospects who may not actively be searching for a financial advisor but could still benefit from one.

Email finding tools can increase the likelihood of successful connections by providing you with up-to-date contact data to help you get in touch. 

Just ensure that the tools you use prioritize data accuracy and compliance with all privacy laws. Kaspr, for example, is GDPR and CCPA aligned. 

👉 Get more responses with these cold email tips.

7. Content marketing platforms: Educating your audience

Content management system (CMS) platforms like WordPress and HubSpot can help you create, upload, and publish blogs, guides, videos, and other resources that can help you attract leads. 

Potential leads may find your resources when searching for advice online or see it shared by a friend or colleague. 

Why it’s great 

While content marketing is a long-term marketing strategy, it can effectively establish your expertise and build trust. 

Strong, valuable content can establish you as an authority in your space. Potential clients may read your advice before deciding to contact you. Once they do, they’re warm or even hot leads that may be easier to convert.

Content marketing also offers “evergreen” benefits. Unlike other strategies that require constant time and potential financial investments, a single blog post may help drive or convert traffic for months or even years. 

8. Social media management with Hootsuite or Buffer

Schedule media management software like Hootsuite or Buffer offers scheduling, posting, and analytics features. Most offer functionality for multiple platforms, including LinkedIn, Facebook, Instagram, and TikTok. 

Why it’s great 

Social media management can be overwhelming, especially for independent financial advisors or small firms. While you want to create content on the platforms where your target audience is, it’s also essential to stay active and engaged.

Social management software can help you create and schedule posts in advance. Most also have community management features to help you track when users engage with your content across all social media sites so you can respond promptly (and from a single platform).

9. Paid advertising for financial advisors

Paid advertising platforms like Google Ads, Meta Ads, and Reddit Ads can help you target local or niche audiences with tailored campaigns. 

Each platform works differently, but most leverage pay-per-click (PPC) systems that allow you to choose targeting based on a user’s search terms, recent activity, or demographic and interest data. 

For example, on Google, your ad can appear when users search for “financial advisors in Toronto,” you might use age and household income targeting criteria to show ads to users on Facebook or Instagram. 

Why it’s great 

PPC platforms allow you to increase visibility amongst your potential customer base. 

Depending on your platform, you can show ads to users actively searching for financial advice (like with Google Ads) or create interest in people browsing through social media (like LinkedIn or Meta Ads). 

Most platforms allow you to pay for 1,000 impressions or specific actions, like clicks to your website or completed lead forms. For this reason, they can be relatively cost-effective paid solutions for connecting with financial leads. 

10. Referral programs and partnerships

Referral programs and partnerships with other industry experts can be powerful inbound lead-generation strategies. Work with professionals like accountants, lawyers, mortgage brokers, and real estate agents who work with high-net-worth clients. 

You can either offer referral payouts— such as paying the referrer 5% of the deal you sign— or have a partnership where you refer clients to each other. 

Why it’s great 

Referrals are highly valuable in all industries, and that’s true for financial services. They’re typically more likely to convert and retain longer than non-referral clients. 

Customers of your existing partners are also more likely to be your ideal customers. For example, if you’re working with a luxury home real estate agent, most of their clients will likely have the resources and need for financial services. 

Finally, it’s easier to establish trust with potential clients you connect with through referrals. They trust someone they’re already connected with, making it easier to close deals quickly. For financial advisory services—which are high-stakes for clients and require significant trust—this is an enormous advantage. 

Conclusion 

Financial advisors need lead-generation tools and strategies to grow their client base. 

The right tools and services— Kaspr included!— can make the process more efficient and productive. You can streamline processes, improve prospecting and lead quality, and leverage inbound strategies to attract potential clients. 

If you’re ready to grow your financial advisory business, explore these tools and see which works best. Most offer free trials or demos, so see how they integrate with your existing workflows. 

Boost your lead generation efforts with Kaspr’s prospecting and data enrichment features. Sign up today.👇