LinkedIn Sales Navigator vs LinkedIn Premium [Compare]

How does LinkedIn Sales Navigator compare to LinkedIn Premium? 

As a key lead generation tool in sales tech stacks, you may wonder if it’s worth the upgrade. 

Let’s find out which one best fits your needs. And, importantly, how they can each help you hit your monthly quota.

LinkedIn Sales Navigator vs LinkedIn Premium: Comparison table

When deciding between LinkedIn Sales Navigator and LinkedIn Premium, consider your needs, budget, and whether you can get buy-in. 

Both tools are made for sales professionals who want to hit their targets, but they offer some differences.

Sales Navigator is all about finding potential customers and generating leads. 

It comes with:

• Advanced search filters.
• Lead suggestions.
• Integrations with CRM systems.
• Credits for sending direct messages. 

It’s great for efficiently finding and building relationships with potential customers.

On the other hand, LinkedIn Premium offers a wider range of tools beyond just sales. 

You get more profile views, insights into job opportunities, and access to LinkedIn Learning courses. It focuses on improving networking, personal branding, and career development rather than just handling sales-related tasks.

Take a closer look at how LinkedIn Sales Navigator vs LinkedIn Premium compare 👇

Don’t have the budget for this right now?

Consider the leading Sales Navigator alternative - Kaspr.

Kaspr is a plug-and-play prospecting tool that connects you with the right buyer. It does this via a LinkedIn Chrome Extension and a dashboard that reveals contact data. You can save contacts to lead lists and enrich them for fast and effective selling.  

Sign up to Kaspr to test out the data—no credit card is required! 👇

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a powerful tool for sales prospecting.

It’s popular among SDRs, AEs, BDRs, and other salespeople because you can find heaps of contacts from the profiles on LinkedIn. Users can build a list of leads from an account or individual profile level.

With Sales Nav, you can refine your lists using advanced search filters for industry, company size, job title and more. 

(Source: LinkedIn)

It also gives you insights and recommendations on leads. These include suggested leads, account recommendations, and relevant news updates.

Features like this make it easier to connect with leads, track their activities, and stay current with updates in your target accounts.

Who is Sales Navigator for?

LinkedIn Sales Navigator is a tool for sales professionals. Sales teams use it to build lists, source new contacts for multi-threading, and build relationships. 

Its features are also useful for marketers, recruiters and small business owners.

Sales Navigator features

Key features of LinkedIn Sales Navigator include:

Advanced search filters: Sales Navigator offers 50+ advanced lead and account search filters. These help narrow down lists of people using job titles, industry, company size, and more.

Lead recommendations: Provides personalized suggestions for new leads based on your preferences and past interactions.

Real-time updates: It informs you about job changes, industry trends, and other important news about your leads and accounts.

InMail messaging: Send direct messages to people outside your network to connect with new leads.

CRM integration: Integrates with popular CRM systems, allowing you to sync data and manage your sales pipeline more efficiently.

TeamLink: Leverage your team’s network to help you find the best path to introductions and referrals.

If these features sound good to you, you may want to check out this article: Is Sales Navigator Worth It? To ensure it’s the right fit for your business.

Sales Navigator pricing

LinkedIn Sales Navigator comes at three pricing tiers. Here’s a detailed overview of each plan and what is included.

Sales Navigator Core

This plan comes at $79.99 per month when billed annually. A one-month free trial is available.

You’ll get the following benefits:

• Lead recommendations based on your search criteria.
• Advanced search filters to target ideal prospects.
• Ability to see who’s viewed your profile in the last 365 days.
• 50 InMails per month.
• Unlimited people browsing.
• Lead score insights to prioritize outreach.
• Real-time lead and account alerts.
• Account Hub.
• Sales Navigator platform.

Sales Navigator Advanced

Sales Navigator Advanced costs $135 per month when billed annually. A one-month free trial is available.

Includes all features of Core, plus:

• TeamLink to see your team’s 2nd and 3rd-degree connections
• Account summaries created with Generative AI.
• Buyer intent signals.
• View LinkedIn info about leads, contacts, and accounts directly in your CRM app.
• Saved leads and accounts for team sharing.
• Enterprise licence management.
• Advanced lead scoring with more data points.

Sales Navigator Advanced Plus

You’ll need to request a demo to get the Sales Navigator Advanced Plus pricing information.

It includes all the features of Advanced, plus:

• SSO and employee data integration for streamlined workflows.
• Account targeting for specific industry segments.
• Custom dashboards and reporting.
• Priority customer support.

Say ‘bonjour’ to great data

Looking for data as fresh as your morning croissant? Look no further! 

Kaspr keeps your data fresh and your leads qualified in seconds. 

Use the Kaspr Chrome Extension to automate your workflow and enrich your lists in bulk while prospecting on LinkedIn and Sales Nav. 

Keen to give it a try? Signing up is as easy as entering your work email and pressing enter 👇

The pros of Sales Nav 

LinkedIn Sales Navigator offers plenty of pros:

Build tailored prospect lists

Sales Nav allows you to create customized lists of potential leads according to your specific criteria. You can narrow your search based on location, industry, job title, or company size. Plus, you can set up alerts to stay updated when new prospects match your preferences.

Easy access to contact information

LinkedIn Sales Navigator simplifies the process of finding contact details. By simply clicking on a prospect’s profile, you can access their email address and phone number (if publicly available).

Insights into your network

You can easily discover how you’re connected to a particular prospect. Understanding your 2nd and 3rd-degree connections allows you to leverage your network effectively. And expand your reach within relevant circles.

Many integrations

Sync up with your CRM system to keep all your data organized and your workflow smooth.

Real-time updates

Stay on top of what’s happening with your leads and accounts with real-time updates.

The cons of Sales Nav

There are a few drawbacks to consider when looking at LinkedIn Sales Navigator vs LinkedIn Premium.

It’s on the pricier side

Subscription fees can be high, especially for small businesses or individual users on a tight budget.

Steep learning curve

The platform’s extensive features and tools can be overwhelming for new users, requiring time and effort to master.

InMail limitations

InMails allows you to message LinkedIn members directly. However, the number of messages you can send is limited, which can be restrictive for high-volume outreach.

How to use Kaspr with LinkedIn Sales Navigator

Kaspr goes with the flow, so there’s no need to change your workflow. 

It’s a Chrome Extension that sits right on top of Sales Nav, with native integration, giving you instant access to Europe’s top B2B database!

Kaspr’s database includes over 120M B2B contacts in Europe, so you can find the contact details of your ideal buyers in seconds using LinkedIn and Sales Nav.

Here’s a step-by-step guide on how you can enrich your Sales Navigator lead list with Kaspr:

1. Have the Kaspr Chrome Extension installed and create a Sales Navigator lead list.
2. On the Sales Navigator homepage, select “Lead filters +” on the right side of the search bar.
3. Scroll down to “Workflow,” select “Lead lists,” and choose the relevant list you wish to enrich.
4. Within Kaspr, name your automation and choose the enrichment workflow. You’ll also pick the Kaspr lead list where you want to save the enriched information.
5. Run the automation. Then, either view the leads within Kaspr or export them as a CSV file.

Users have praised Kaspr for its effectiveness when used with Sales Navigator 👇

What is LinkedIn Premium?

LinkedIn Premium is another option to consider when looking at Sales Navigator. LinkedIn Premium has two types of accounts: Premium Business and Premium Career.

(Source: LinkedIn)

Its features go beyond what’s available with the Basic LinkedIn account.

These include:

Advanced search filters: Allows precise searches based on company size, seniority, and experience.

InMail credits: Monthly credits for messaging any LinkedIn member, even outside your network.

Profile views insights: Details on who viewed your profile and how they found you.

AI writing assistance: Improve your profile with AI profile writing assistance.

Who is LinkedIn Premium for?

LinkedIn Premium Career is for job seekers. LinkedIn Premium Business, on the other hand, is for professionals who want to prospect and build relationships with new connections.

LinkedIn Premium features

Let’s break down the top features of LinkedIn Premium Career and LinkedIn Premium Business. 

Here’s what makes LinkedIn Premium Business a standout option for SDRs:

• Access to 15 InMails per month, allowing you to reach out to anyone on LinkedIn. 
• You can see who has checked out your profile in the past 365 days.
• View and contact members outside of your 1st and 2nd-degree connections.
• Unlimited people and company searches.  
• Add a custom button to your profile to encourage visitors to take action.
• Gain competitive analysis assistance with insights on relevant companies in your industry.

Some of the most notable features of LinkedIn Premium Career include:

• Check out who’s viewed your profile in the past 365 days. Plus, browse profiles anonymously.
• Message hiring managers and those outside of your 1st and 2nd-degree connections. 5 InMail credits per month are available.
• Strengthen your profile with an AI writing assistant and contact new leads with AI message drafts.
• Identify and apply for jobs where you’re considered a top candidate.
• Access to an extensive library of online courses. They cover a wide range of topics, from technical to leadership skills.

LinkedIn Premium pricing

Let’s look at the cost and features of LinkedIn Premium Business and LinkedIn Premium Career.

LinkedIn Premium Business

This subscription costs $59.99 per month when you opt for annual billing. A one-month free trial is available.

The key benefits users will get with this plan include:

• 15 InMails per month.
• See who’s viewed your profile in the last 365 days.
• Boost engagement with a custom call to action.
• Unlimited people browsing.
• Company insights.
• AI message drafts.
• Interview Preparation tools.
• AI-powered takeaways on Feed posts.
• 21,000+ LinkedIn Learning courses.

LinkedIn Premium Career

$29.99 per month when billed annually. A one-month free trial is also available with this subscription. 

The benefits that LinkedIn Premium Career provides are:

• Top applicant job recommendations.
• 5 InMails per month.
• AI-powered job advice.
• AI profile writing assistant.
• Advanced search filters.
• Job and applicant insights.
• Resume insights.
• Full access to interview preparation tools.

LinkedIn Premium pros

Some of the advantages of LinkedIn Premium include:

It costs less than LinkedIn Sales Navigator

LinkedIn Premium’s plans are less expensive than the starting price for Sales Nav.

Improved profile visibility

Premium subscribers have the advantage of appearing higher in search results. This increases their chances of being discovered by recruiters, potential clients, or business partners.

Message beyond limits

The InMail feature allows you to message anyone on the platform directly, even if you’re not connected.

Insights and analytics

Premium users gain access to advanced analytics, such as who’s viewed their profile and how they found it. 

Learning resources

LinkedIn Learning offers more than 22K learning courses and interview prep tools.

Advanced search filters

Premium users can use more advanced search filters to find specific people, companies, or job opportunities.

LinkedIn Premium cons

The drawbacks of LinkedIn Premium are:

Limited impact

The Premium features may not guarantee success in networking or job searching. Success largely depends on how effectively you use the tools and engage with the platform.

Over-reliance on features

Remember that building meaningful connections and networking organically is still important.

How to use Kaspr with LinkedIn Premium

Kaspr makes prospecting on LinkedIn Premium a breeze.

To see what that looks like in action, let’s review a routine by Thibaut Souyris, CEO and founder of SalesLabs. With it, he achieved a 38% reply rate and an 11% booked meeting rate. 

Here’s Thibaut’s prospecting routine. 👇 

1. Define your ICP

First, identify your ideal customer profile (ICP). This involves pinpointing the ideal companies and job titles you want to engage with.

Then, understand their specific challenges. Keep in mind that different roles face different issues. Thibaut splits these people into those who are ‘above the line’ (ATL) and ‘below the line’ (BTL). ATL people are in executive positions like the Chief Revenue Officer (CRO), and BTL people are in directing positions like the Head of Sales.

2. Find where these people hang out

The next thing to do is figure out where to find your ICP. A good strategy is to use influencers for this.

3. Get their data

Check who reacted or commented on the post. Look for people who match the ICP you defined in step one and open their LinkedIn profiles.

Now comes the most exciting part. Use the Kaspr Chrome Extension to get their phone numbers and email addresses. All it takes is just one click! Kaspr lets you save these contacts to a list for later outreach.

4. Build a problem-centric sequence

Lastly, focus on your prospect’s pain points to make your first call or message impactful.

Use Thibaut’s prospecting swipe file, which includes templates to help structure your messages.

You can use the data from Kaspr to create an email cadence or the swipe file to draft a cold call script.

🔎Check out the best cold calling openers here.

Alternatives to LinkedIn paid plans

While the LinkedIn paid plans offer valuable features, they’re not the only option - especially if you want B2B contact data. 

Consider these alternatives:

Kaspr

Kaspr provides a plug-and-play tool that gives you leading European contact data to connect with your ideal buyer on day one. It works seamlessly with the Basic LinkedIn account and any paid LinkedIn plan. 

Using the Chrome Extension, you can access up-to-date data and edit lead profiles on the spot for smarter, faster prospecting. 

You can access, extract, and enrich contact information such as emails and phone numbers directly on LinkedIn. 

Top features:

• Free version.
• Contact enrichment from a LinkedIn people search, group or event.
• Seamless experience across the Chrome Extension and dashboard.
• Integrations with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
• Data is checked and verified against 120 sources.
• 120M+ European contacts.
• Data coverage spans the US, Europe and APAC.
• GPDR and CCPA aligned.
• Lead organization using lists and notes.
• Team analytics.
• Request data with a waitlist.

Pricing:

A freemium version of Kaspr is available. The paid plans start at $49 per user per month for 1,200 phone credits and 60 direct email credits.

Cognism

Cognism is sales intelligence software that goes further than Sales Nav by offering cell numbers, direct dials and emails across various regions.

However, it’s known for its excellent European data, which helps larger companies and teams find key clients, meet targets, and grow pipelines in new markets. 

Its browser extension works on all corporate websites, including LinkedIn. You can use it to build lists, see intent data and much more.

Expect a 3x improvement in connect rates with Cognism’s phone-verified cell phone numbers compared to the industry average. Whereas LinkedIn only provides emails and phone numbers if they have been made public on the platform. 

Top features:

• Phone-verified cell phone number accuracy to help you connect with 87% of your list.
• Exclusive on-demand verified cell phone and email data set Diamond Data®.
• Unrestricted access to person and company-level data*.
• Instant and scheduled CRM enrichment and on-demand CSV enrichment. 
• Intent data by Bombora.
• International coverage: EMEA, NAM, APAC.
• Easy platform setup.
• Integrations with CRMs and sales engagement tools.
• Focus on quality GDPR and CCPA-compliant data. 
• Database checked and cleaned against global DNC lists.
• Find your prospects using ChatGPT-style textual or voice prompts with Cognism AI Search.
• Fast and friendly support team.

Pricing: 

Cognism pricing is not available on the website. You’ll need to contact sales to arrange a custom plan. 

🔎 Find out more about Cognism vs LinkedIn Sales Nav.

Apollo

Apollo is another popular alternative to paid LinkedIn plans.

It’s an all-in-one sales intelligence platform with a large database. It offers a Chrome Extension that works on LinkedIn and a web app with a wide range of filters to search for contacts.

(Source: Apollo.io)

Top features:

• Chrome Extension.
• Advanced filters.
• Data enrichment.
• Lead management.
• Email outreach with AI-generated content.
• Automated sequences.

Pricing:

$0, with 60 cell phone credits. Paid plans start at $49 with 900 cell phone credits for the year.

🔎See how Apollo compares to Kaspr directly.

FAQs about LinkedIn Sales Navigator vs LinkedIn Premium

Use Kaspr with any LinkedIn paid plan

Kaspr is a prospecting tool that works with any LinkedIn plan you choose to settle with.

With its LinkedIn Chrome Extension, you can find contact data and connect with prospects in no time. Save yourself time and effort, and sign up for free today.

Join Kaspr, with 100K+ active users getting these benefits:

Unlimited B2B email addresses.
Plug-and-play prospecting tool.
120+ million B2B contacts in Europe.
Free plan with LinkedIn Chrome Extension available.
GDPR and CCPA aligned.
Fully self-service.
Credit card free sign-up.