How does LinkedIn Sales Navigator compare to LinkedIn Premium?
As a key lead generation tool in sales tech stacks, you may wonder if it’s worth the upgrade.
Let’s find out which one best fits your needs. And, importantly, how they can each help you hit your monthly quota.
When deciding between LinkedIn Sales Navigator and LinkedIn Premium, consider your needs, budget, and whether you can get buy-in.
Both tools are made for sales professionals who want to hit their targets, but they offer some differences.
Sales Navigator is all about finding potential customers and generating leads.
It comes with:
It’s great for efficiently finding and building relationships with potential customers.
On the other hand, LinkedIn Premium offers a wider range of tools beyond just sales.
You get more profile views, insights into job opportunities, and access to LinkedIn Learning courses. It focuses on improving networking, personal branding, and career development rather than just handling sales-related tasks.
Take a closer look at how LinkedIn Sales Navigator vs LinkedIn Premium compare 👇
Don’t have the budget for this right now?
Consider the leading Sales Navigator alternative - Kaspr.
Kaspr is a plug-and-play prospecting tool that connects you with the right buyer. It does this via a LinkedIn Chrome Extension and a dashboard that reveals contact data. You can save contacts to lead lists and enrich them for fast and effective selling.
Sign up to Kaspr to test out the data—no credit card is required! 👇
LinkedIn Sales Navigator is a powerful tool for sales prospecting.
It’s popular among SDRs, AEs, BDRs, and other salespeople because you can find heaps of contacts from the profiles on LinkedIn. Users can build a list of leads from an account or individual profile level.
With Sales Nav, you can refine your lists using advanced search filters for industry, company size, job title and more.
(Source: LinkedIn)
It also gives you insights and recommendations on leads. These include suggested leads, account recommendations, and relevant news updates.
Features like this make it easier to connect with leads, track their activities, and stay current with updates in your target accounts.
👉 If you'd like to try Sales Navigator for free, here's how!
LinkedIn Sales Navigator is a tool for sales professionals. Sales teams use it to build lists, source new contacts for multi-threading, and build relationships.
Its features are also useful for marketers, recruiters and small business owners.
Key features of LinkedIn Sales Navigator include:
If these features sound good to you, you may want to check out this article: Is Sales Navigator Worth It? To ensure it’s the right fit for your business.
LinkedIn Sales Navigator comes at three pricing tiers. Here’s a detailed overview of each plan and what is included.
This plan comes at $79.99 per month when billed annually. A one-month free trial is available.
You’ll get the following benefits:
Sales Navigator Advanced costs $135 per month when billed annually. A one-month free trial is available.
Includes all features of Core, plus:
You’ll need to request a demo to get the Sales Navigator Advanced Plus pricing information.
It includes all the features of Advanced, plus:
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Kaspr keeps your data fresh and your leads qualified in seconds.
Keen to give it a try? Signing up is as easy as entering your work email and pressing enter 👇
LinkedIn Sales Navigator offers plenty of pros:
Sales Nav allows you to create customized lists of potential leads according to your specific criteria. You can narrow your search based on location, industry, job title, or company size. Plus, you can set up alerts to stay updated when new prospects match your preferences.
LinkedIn Sales Navigator simplifies the process of finding contact details. By simply clicking on a prospect’s profile, you can access their email address and phone number (if publicly available).
You can easily discover how you’re connected to a particular prospect. Understanding your 2nd and 3rd-degree connections allows you to leverage your network effectively. And expand your reach within relevant circles.
Sync up with your CRM system to keep all your data organized and your workflow smooth.
Stay on top of what’s happening with your leads and accounts with real-time updates.
There are a few drawbacks to consider when looking at LinkedIn Sales Navigator vs LinkedIn Premium.
Subscription fees can be high, especially for small businesses or individual users on a tight budget.
The platform’s extensive features and tools can be overwhelming for new users, requiring time and effort to master.
InMails allows you to message LinkedIn members directly. However, the number of messages you can send is limited, which can be restrictive for high-volume outreach.
Kaspr goes with the flow, so there’s no need to change your workflow.
It’s a Chrome Extension that sits right on top of Sales Nav, with native integration, giving you instant access to Europe’s top B2B database!
Kaspr’s database includes over 120M B2B contacts in Europe, so you can find the contact details of your ideal buyers in seconds using LinkedIn and Sales Nav.
Here’s a step-by-step guide on how you can enrich your Sales Navigator lead list with Kaspr:
Users have praised Kaspr for its effectiveness when used with Sales Navigator 👇
LinkedIn Premium is another option to consider when looking at Sales Navigator. LinkedIn Premium has two types of accounts: Premium Business and Premium Career.
Its features go beyond what’s available with the Basic LinkedIn account.
These include:
LinkedIn Premium Career is for job seekers. LinkedIn Premium Business, on the other hand, is for professionals who want to prospect and build relationships with new connections.
Let’s break down the top features of LinkedIn Premium Career and LinkedIn Premium Business.
Here’s what makes LinkedIn Premium Business a standout option for SDRs:
Some of the most notable features of LinkedIn Premium Career include:
Let’s look at the cost and features of LinkedIn Premium Business and LinkedIn Premium Career.
This subscription costs $59.99 per month when you opt for annual billing. A one-month free trial is available.
The key benefits users will get with this plan include:
$29.99 per month when billed annually. A one-month free trial is also available with this subscription.
The benefits that LinkedIn Premium Career provides are:
Some of the advantages of LinkedIn Premium include:
LinkedIn Premium’s plans are less expensive than the starting price for Sales Nav.
Premium subscribers have the advantage of appearing higher in search results. This increases their chances of being discovered by recruiters, potential clients, or business partners.
The InMail feature allows you to message anyone on the platform directly, even if you’re not connected.
Premium users gain access to advanced analytics, such as who’s viewed their profile and how they found it.
LinkedIn Learning offers more than 22K learning courses and interview prep tools.
Premium users can use more advanced search filters to find specific people, companies, or job opportunities.
The drawbacks of LinkedIn Premium are:
The Premium features may not guarantee success in networking or job searching. Success largely depends on how effectively you use the tools and engage with the platform.
Remember that building meaningful connections and networking organically is still important.
Kaspr makes prospecting on LinkedIn Premium a breeze.
To see what that looks like in action, let’s review a routine by Thibaut Souyris, CEO and founder of SalesLabs. With it, he achieved a 38% reply rate and an 11% booked meeting rate.
Here’s Thibaut’s prospecting routine. 👇
First, identify your ideal customer profile (ICP). This involves pinpointing the ideal companies and job titles you want to engage with.
Then, understand their specific challenges. Keep in mind that different roles face different issues. Thibaut splits these people into those who are ‘above the line’ (ATL) and ‘below the line’ (BTL). ATL people are in executive positions like the Chief Revenue Officer (CRO), and BTL people are in directing positions like the Head of Sales.
The next thing to do is figure out where to find your ICP. A good strategy is to use influencers for this.
Check who reacted or commented on the post. Look for people who match the ICP you defined in step one and open their LinkedIn profiles.
Now comes the most exciting part. Use the Kaspr Chrome Extension to get their phone numbers and email addresses. All it takes is just one click! Kaspr lets you save these contacts to a list for later outreach.
Lastly, focus on your prospect’s pain points to make your first call or message impactful.
Use Thibaut’s prospecting swipe file, which includes templates to help structure your messages.
You can use the data from Kaspr to create an email cadence or the swipe file to draft a cold call script.
🔎Check out the best cold calling openers here.
While the LinkedIn paid plans offer valuable features, they’re not the only option - especially if you want B2B contact data.
Consider these alternatives:
Kaspr provides a plug-and-play tool that gives you leading European contact data to connect with your ideal buyer on day one. It works seamlessly with the Basic LinkedIn account and any paid LinkedIn plan.
Using the Chrome Extension, you can access up-to-date data and edit lead profiles on the spot for smarter, faster prospecting.
You can access, extract, and enrich contact information such as emails and phone numbers directly on LinkedIn.
A freemium version of Kaspr is available. The paid plans start at $49 per user per month for 1,200 phone credits and 60 direct email credits.
Cognism is sales intelligence software that goes further than Sales Nav by offering cell numbers, direct dials and emails across various regions.
However, it’s known for its excellent European data, which helps larger companies and teams find key clients, meet targets, and grow pipelines in new markets.
Its browser extension works on all corporate websites, including LinkedIn. You can use it to build lists, see intent data and much more.
Expect a 3x improvement in connect rates with Cognism’s phone-verified cell phone numbers compared to the industry average. Whereas LinkedIn only provides emails and phone numbers if they have been made public on the platform.
Cognism pricing is not available on the website. You’ll need to contact sales to arrange a custom plan.
🔎 Find out more about Cognism vs LinkedIn Sales Nav.
Apollo is another popular alternative to paid LinkedIn plans.
It’s an all-in-one sales intelligence platform with a large database. It offers a Chrome Extension that works on LinkedIn and a web app with a wide range of filters to search for contacts.
$0, with 60 cell phone credits. Paid plans start at $49 with 900 cell phone credits for the year.
🔎See how Apollo compares to Kaspr directly.
Kaspr is a prospecting tool that works with any LinkedIn plan you choose to settle with.
With its LinkedIn Chrome Extension, you can find contact data and connect with prospects in no time. Save yourself time and effort, and sign up for free today.
Join Kaspr, with 100K+ active users getting these benefits: