Prospecting is the first and most crucial part of the sales process.
Having qualified leads in your pipeline makes all the difference when it comes to successful conversions.
Yet, this task can be quite a challenge.
To help you out, we’ll show you seven steps to find prospects for sales.
Let’s get started. 👇
In this fast-paced world of sales, time is money. You don’t want to be wasting valuable hours on manually finding contact information.
That’s where a prospecting tool like Kaspr comes to the rescue.
Kaspr works by revealing phone numbers, email addresses and company info while you prospect on LinkedIn. All you need is Kaspr’s Chrome Extension, and you’re ready to get accurate contact data in one click.
The phone numbers and email addresses provided by Kaspr are GDPR and CCPA-aligned.
SDRs can get their prospect’s contact data profile-by-profile or in bulk from events, groups, posts and lists on LinkedIn.
What’s more, if you’ve created lists on LinkedIn Sales Navigator or have found profiles through the people search function, Kaspr will provide you with their enriched contact information, too.
Once you have the data you need, you can start exploring the various data enrichment features within the Kaspr dashboard.
Here in the web app, you can create automated workflows, LinkedIn outreach sequences, organize your leads and send data straight to your CRM or other apps.
Kaspr makes it simple to keep your leads organized with:
Sales reps can get started with the freemium version of Kaspr, with no credit card required to sign up.
You’ll receive each month:
💡 Plus, there’s unlimited B2B emails when you invite three colleagues to join Kaspr. Sign up here
Social media plays a large role in finding and connecting with prospects these days. Ever go a day without looking for prospects on LinkedIn? Or scrolling the feeds on LinkedIn, Instagram and TikTok?
We thought not. 😉
To use social channels for prospecting well, the first step is understanding where your potential leads are most active.
Each social platform has its own unique user base, with different industries and demographics gravitating towards them.
For B2B prospects, LinkedIn is often the go-to platform. Most people in corporate jobs are on LinkedIn. SDRs use it for prospecting by building lists from people searches and saving them if they have access to Sales Navigator. LinkedIn is a great tool for networking and reaching out to prospects as well as finding them.
Adding tools like Kaspr will make your life as a sales rep even easier by enabling you to have immediate access to phone numbers for cold calling or email addresses for outreach.
If you find a prospect that’s pretty active on LinkedIn, it probably makes sense to make that one of your communication channels. ✅
Whichever social media channel you engage your prospects on, remember you’re not just there to sell your products or services.
Good outreach focuses on providing value and building relationships.
To be successful, SDRs need to go beyond just using LinkedIn as a prospecting tool.
Here are some ideas about what else you need to do:
This approach will help reps build trust and credibility. Remember to be consistent. Regularly post and interact with your network to stay on your prospects’ radar.
By demonstrating your expertize and reliability, you increase the likelihood of being top-of-mind when a prospect needs your product or services.
To be successful in email outreach, it’s crucial to follow best practices and use the right tools.
👉 Did you know: Kaspr’s integration with Gmail means you can send emails straight from the web app.
To make your email prospecting efforts effective, consider the following tips from Morgan J Ingram, Creative Advisor at Cognism and 4x top LinkedIn sales voice.
Morgan’s trained top sales teams at Zoom, Snowflake and Salesforce around prospecting best practices, so we can’t think of anyone better for these email tips. 👇
If your subject line isn’t engaging, your prospect is unlikely to read beyond it. A good example of a subject line that piques interest is: greater than less sign, your company name (e.g. Morgan <> Kaspr).
Morgan says that this works because it leads to an internal email that they would respond to, and they see the greater than less sign as a connector.
When prospects open emails on their cell phone, they usually see just a few words first, so make sure the preview text grabs their attention.
Mention something interesting like:
Understand the challenges your potential clients are facing and how you can help them. Instead of talking about your product’s features, focus on how you can provide value to them and what they will gain from replying.
Keep your next steps easy. Instead of asking for “30 minutes of their time”, ask if they’re open to learning more. People get defensive when you ask for their time. And so instead asking for interest creates less friction and will help increase the chance of “yes” being the response.
Each email in a sequence serves a specific purpose. Avoid sending spammy messages right after the first one. Instead, ask for feedback, which tends to result in higher response rates.
💡Check out prospecting on demand to watch more videos around writing cold emails, cold calling and more
Referrals come with a high level of trust and credibility.
When someone refers you to a potential lead, you’ve got a foot in the door before even reaching out.
Here are some strategies and tips for requesting referrals from your existing network:
Actively seeking referrals means you can tap into your existing network to discover valuable prospects. When this way of finding prospects is executed correctly, it can give you a pipeline of quality and dependable leads.
Expanding your network is a fundamental part of finding prospects.
Think about it. The larger and more diverse your network is, the greater your chances are of coming across potential leads to fill your sales pipeline with.
Networking can be done online and offline.
Online networking:
Offline networking:
Remember that networking isn’t about how many LinkedIn connections you’ve got; it’s about building genuine relationships.
Content marketing is a lead generation technique. By creating relevant content that can engage your target audience, you will set yourself apart from the rest and be seen as a trusted source.
Here are some tips for writing content as an SDR:
Prospects don’t rely solely on sales reps for information anymore.
They have access to an abundance resources like websites with free demos, review sites, social media, and recommendations from peers on LinkedIn.
So, sales reps need to step up and be a guide.
This means you’re not just trying to sell a product or service. 🙅
Instead, you’re there to provide value-based assistance and useful advice.
Want to know our top five tips?
By being a guide, you’ll put prospects in the pipeline who are genuinely interested in what you’re selling.
It’s a win-win for both sides.
Finding prospects for sales can’t get any easier than using the right prospecting tool.
Here are our top picks. 👇
⭐ 4.4/5 on G2
Kaspr is an all-in-one prospecting platform that gives you instant access to phone numbers and email addresses for your prospects.
The Chrome Extension works over LinkedIn, Sales Navigator and Recruiter Lite.
With the sales automation features, you can enrich data straight from the widget or set up a workflow once you’ve saved your leads to the dashboard.
Top features:
Price: Free, start using Kaspr today.
Recent review:
“Kaspr.io provides a valuable tool for businesses by offering enriched data on professionals, particularly their contact information. This facilitates lead generation and outreach efforts, making it easier for sales and marketing teams to connect with potential clients.” - G2 user
⭐ 4.6/5 on G2
Cognism is a sales intelligence platform with a global company and contact database.
It provides revenue teams with GDPR-compliant cell phone numbers and B2B email addresses of the prospects they want to do business with.
Their Chrome Extension works on LinkedIn and Sales Navigator, corporate websites, as well as Outreach and Salesforce.
Top features:
Price: Customized packages based on your needs, available on request.
👉 How is Cognism different to Kaspr?
⭐ 4.3./5 on G2
LinkedIn Sales Navigator helps your sales team find B2B prospects based on filters such as job title, company size, industry, location and more.
It also provides real-time updates and notifications about your leads, enabling you to engage with them at the right time.
Top features:
Price: You can sign up for a one-month free trial or request a demo on both their core and advanced tiers.
Let’s answer some questions you might have about sales prospects. 👇
In B2B sales prospects are potential buyers who are likely to be interested in your products or services.
These are individuals or businesses that have shown some level of interest or need for what you offer. A sales prospect may not have made a purchase yet, but they represent a valuable opportunity for your business to turn them into paying customers.
Finding the right prospects is essential, SDRs can discover potential leads through these channels:
Sales prospects fill your pipeline with new business.
Here’s why they are essential:
Still wondering how to find prospects for sales? Look no further than Kaspr!
Sign up today for free. Join the 50K+ Kaspr users:
✅ No credit card is required to sign up.
✅ GDPR and CCPA aligned.
✅ Unlimited B2B email credits.
✅ 500M+ Phone numbers and email addresses.
✅ 200M+ Business profiles.
✅ All-in-one prospecting tool.
✅ Fully self-service.
✅ Customizable plans.