11 B2B Data Enrichment Tools [That You Can Try For Free]

Companies lose an average of $15 million yearly due to poor data quality (according to Gartner). 
Wouldn’t it be nice if your sales team could look into a crystal ball? They could stare at it and see relevant, accurate data about target prospects. 🔮

This might seem like an out-of-this-world concept. But it’s possible thanks to B2B data enrichment. 👇

Your CRM is likely filled with incomplete records and outdated information. Without proper enrichment, you’re not just missing opportunities - you’re risking compliance issues with GDPR and CCPA regulations.

1. Kaspr

Kaspr is a must-have tool for anyone looking to enrich their data game, especially on LinkedIn. With its Chrome Extension, Kaspr pulls verified contact details—like phone numbers and emails—from LinkedIn and Sales Navigator. 

This isn’t just any data; Kaspr verifies it across 150 sources, so you know it’s accurate. The dashboard also lets you set up workflows to enrich your CRM later, making follow-up easy and efficient. It’s perfect for sales, recruiting, or anyone prospecting on LinkedIn.

Give Kaspr a go with no strings attached. You can sign up and test our data quality for free. 👇

Here are all the enrichment options you get with Kaspr. 👇

LinkedIn Chrome Extension
Send data to your CRM or the Kaspr dashboard while you prospect.

Sales automation workflows 
Bulk enrich contacts through workflows in the dashboard or Chrome Extension.

CSV bulk upload
Do you have a list of contacts you need data for? Upload them to the dashboard for refresh.

Kaspr’s database has over 120M European contacts, so there is plenty to enrich your systems!

Top features

• Data is checked and verified against 150 sources.
• 120M+ European contacts.
• Data coverage spans the US, Europe and APAC.
• GPDR and CCPA aligned.
• Seamless experience across the Chrome Extension and dashboard.
• Send accurate data straight back to your CRM with integration.
• Request data with a waitlist.

Pricing

• Kaspr is entirely free to try; in the free plan, you will get each month: 5 phone credits, 5 direct email credits, and 10 export credits.
• Unlimited B2B email addresses are available on every plan (including free when you invite three colleagues to sign up).
• Paid subscriptions for Kaspr start from $49 for the Starter plan.
  
  

👉 Psst: Did we mention you can sign up to test our data?

2. Cognism

Another great data enrichment tool is Cognism, which makes connecting with prospects easier than ever. It fills in the gaps in your lists and adds valuable technographic and intent data, plus timely sales triggers that help you reach the right people at the right time. 

It is an ideal solution for keeping your database clean and up-to-date, so stale contacts are never an issue. With Cognism, you can connect with up to 87% of your list, making it a smart choice for enterprised-sized sales teams.

Top features

• Phone-verfied cell phone numbers (Diamond Data®).
• Data coverage across NAM, EMEA and APAC.
• Fully GDPR and CCPA compliant.
• Unrestricted record views and page-level exporting (subject to fair use policy).
• Intent data powered by Bombora.
• Sales trigger events and firmographic data.

Pricing

• Cognism’s pricing is based on your company’s needs, so it is tailored.
• Subscriptions are based on consumption, so credits do not limit you.
• Try Cognism for free with 25 enriched leads to trial the data.
• Get in touch with the sales team to find out more.
  
  

💡 Compare both: Kaspr vs. Cognism: mega showdown.

3. Lusha

Lusha is a powerful data enrichment tool designed for teams to quickly connect with the right decision-makers. Using Lusha’s advanced filters and 7 Trust-Filters™, you get reliable data on key contacts, filling your CRM with current, quality leads.

Their automated workflows allow seamless data enrichment, while the Chrome Extension lets you quickly find new contacts on LinkedIn.

(Source: Lusha)

Top features

• LinkedIn Chrome Extension for finding data for new prospects.
• Intent data, job change filters and alerts.
• Enrich your CRM with up-to-date data.
• GDPR and CCPA compliant.

Pricing

• Free plan to try out the data.
• With their Pro Plan, their paid subscriptions start at $36 per user per month.
  
  

💡 See how Kaspr compares: Kaspr vs. Lusha.

4. Adapt.io

Adapt.io is a B2B data enrichment tool with a contact database. It provides enriched profiles through attributes like direct dial numbers and department information. 

Enrichment within Adapt enables you to complete your data from form fills or other sources. You can enrich data using Adapt, including updating a CSV file, updating your CRM, and using their API.

(Source: G2)

Top features

• Data enrichment is used to update CSV files, your CRM, and other systems using the Adapt.io API.
• Large contact database.
• 25+ data attributes to update contacts with.

Pricing

• Adapt.io’s free trial is a bit limiting compared to others on this list - It lasts 7 days, but no credit card is required to sign up.
• Paid plans start at $49/month.

5. Snov.io

The Snov.io API makes it easy to fully integrate this enrichment platform and get complete lead profiles based on email addresses only. It works by searching the entire Snov.io database and providing all the information on that email address.

You can also sync prospects using Snov.io’s integrations with HubSpot, Pipedrive and more. It’s unclear from their website how extensive the Snov.io database is. Still, it does look like they specialize in email addresses with an email finder, email verifier and email warm-up (to ensure you get into the primary inbox).

(Source: G2)

Top features 

• Enrich data with the Snov.io API based on email addresses.
• Update your systems with data using the available integrations.
• It’s unclear from the website how much data is in Snov.io’s database.

Pricing

• Try Snov.io for free to test the data.
• Paid plans for Snov.io start at $30 per month on the Starter plan—from here, you’ll also start to benefit from integrations.

6. Clearbit (now Breeze Intelligence)

They’ve recently joined forces with HubSpot; the next tool on our list is Clearbit. The data enrichment that Clearbit provides is powered by machine learning.

100+ reliable firmographic, demographic and technographic data attributes can be updated for every contact and account in your CRM, marketing automation and other tools. A unique feature of Clearbit is that it can automatically refresh data on all your records every 30 days, wherever they are.

(Source: Clearbit)

Top features

• Data enrichment powered by machine learning and high-trained QA (quality assurance).
• Automatically refresh records as soon as a change is detected.
• APIs and webhooks to update your back-end systems.

Pricing

• Pricing is available on request from HubSpot.

7. Apollo.io

Next on our data enrichment tool list is Apollo.io, which has a contact database for users to refresh their systems.

Apollo.io has unique features, like the data health center, where users can unlock their total addressable market (TAM) and identify missing or inaccurate data. The tool will also flag incorrect data in your CRM due to job changes and track any contacts without email addresses.

(Source: G2)

Top features

• 275M+ contacts in their database.
• Data health center for identifying missing or inaccurate data.
• Find out any data that needs to be updated due to job changes.
• Schedule automatic enrichment when new data becomes available.

Apollo.io’s free and paid subscriptions 

• Try out the data with the free Apollo plan.
• Paid plans for Apollo start from $49 per month for the Basic Plan.

8. ZoomInfo

ZoomInfo is renowned for its extensive US database, which features information on millions of companies and business professionals. This contributes to its popularity. Users can easily enrich their CRM and marketing automation platforms with flexible workflows, ensuring their data remains up-to-date. 

Additionally, ZoomInfo offers valuable insights into the health of your database through metrics and embedded reports, allowing teams to monitor and improve their data quality effectively.

(Source: ZoomInfo)

👉 Check out these ZoomInfo alternatives.

Top features

• ZoomInfo offers several different data enrichment packages, including Enrich Essential, Enrich Premium, Enrich Premium+, Enrich APIs & Webhooks, Enrichment Services, and Enhance.
• Each of these means users can decide how granular they’d like their data enrichment to be, from updating the CRM to deduping lists.
• Advanced technographics for insights into what competing or complimentary solutions prospects use.

Pricing

• ZoomInfo offers a free trial; it lasts 14 days.
• There are different tiers of ZoomInfo pricing for sales, marketing and recruitment.
• You’ll need to reach out to sales for more info.

9. 6sense

6sense is a tool that helps businesses prioritize their potential customers. It tracks online behavior to gauge buying interest and provides insights to focus on the most promising leads. While they offer a free plan with basic contact and company information, it doesn’t include additional details like technology usage or interests.

(Source: 6sense)

Top features

• Enrichment workflows to automatically update your CRM records based on your configurations.
• Buyer intent data to know when prospects are more likely to buy.
• Chrome Extension for leads generation.

Pricing 

• A free plan is available for 6Sense Revenue AI; it includes 50 free credits per month, list management, and other features.
• You’ll need to book a demo to determine how their paid plans are priced.
• There are three paid plans for 6Sense Revenue AI: Team, Growth and Enterprise.

10. Datanyze

Datanyze is another B2B enrichment tool that’s made this list. It’s similar to Kaspr in that it helps salespeople get data for the prospects they are looking at on LinkedIn.

Though Datanyze can enrich users’ data while they browse LinkedIn, it doesn’t appear to have native integrations to update CRMs and other systems. However, you can export the lists you create to CSV files.

(Source: Datanyze)

👉 See some alternatives to Datanyze.

Top features

• B2B contact database with phone numbers and email addresses.
• Contact list management to export data in a CSV file for adding to your CRM.
• Chrome Extension for prospecting on LinkedIn.

Pricing

• Datanyze has a free trial that lasts 90 days; users will get 10 credits per month for this.
• Paid subscriptions start at $21 per month when billed yearly.
• The paid Datanyze plans are of good value, but it might be worth going with a data enrichment tool that offers more credits in its plans.

11. FullContact

FullContact is a B2B data enrichment tool focusing on identity resolution and customer insights. It helps businesses unify their customer data to identify prospects and website visitors accurately. 

With an emphasis on privacy, FullContact enhances tailored customer experiences while maintaining data integrity. Its features also improve ad targeting and identity verification, making it a practical choice for organizations looking to strengthen customer interactions.

(Source: G2)

Top features

• Accurate insights link a person through deterministic matching based on real observations from data points.
• Permission-based information to keep data ethical.
• Use FullContact’s API to update data in real-time.

Pricing

• You can try FullContact as your data enrichment tool for free using their 14-day trial.
• Pricing upon request.

Data enrichment tools comparison table

Data enrichment tools connect to your CRM and automatically populate the fields with verified company details, direct contact information, and valuable insights about your prospects.

Let’s find the best fit for your needs. 

What is B2B data enrichment?

Have you ever wished your basic contact list could tell you more about your prospects? 

That’s what B2B data enrichment does. It takes your standard business records and adds crucial details about contacts and companies.

Gone are the days of just having a company name and email address. With enrichment and sales intelligence combined, you’ll know who makes decisions, what tech they use, and when they’re ready to buy. Your basic CRM transforms into a powerful sales tool.

Data enrichment isn’t a one-time thing, either. Modern tools plug right into your CRM and automatically keep your data fresh. They pull in verified details from trusted sources, so your team always works with accurate information.

This means better targeting, smarter outreach, and higher conversion rates for sales and marketing teams. No more wasted time on dead-end leads or outdated contact details.

What types of data enrichment tools are there?

The data cleansing process can be done manually. But let’s face it: It's time-consuming, and small details can easily slip through the cracks. 

This is where data enrichment tools come in. 🤩

These tools use two types of B2B data:

• Public. Anything that is freely available in the public domain. Includes websites, social media, and news articles.
• Private. Data sources that are secured from public view. They can only be accessed with a subscription, permission, or payment. Includes paywall websites, financial and market intelligence, and Data as a Service (DaaS) providers.

Here are some essential considerations if you’re looking for a solution to implement:

• GDPR and CCPA alignment - Your business needs to align with data laws. So, it makes sense to look for tools that already do this.
• Integrations - You’ll want to sync up with any of your other sales apps. Ensure your enrichment tool sends the updated data to other systems, like your CRM.
• Customizable alerts - Important tasks and next actions must be tracked. Data enrichment platforms with this capability help you with your cadence.
• Filtering and list building - Too much data at once can feel overwhelming. A good tool will have advanced filters and lists so reps can see clearly and group their prospects.
• Types of data available - You need to know whether it is just the contact data you need. There are lots of tools out there. Some go a step further to provide buying insights like intent data so you know when someone is more likely to close as a customer.

How data enrichment boosts your sales pipeline

Data enrichment does more than fill in contact details - it transforms how you find and close deals. 

How do smart companies use enriched data to supercharge their pipeline? 

👉 Hit the phone

Stop shooting in the dark with your outreach. Enriched data lets you know exactly how you can reach your target account. With accurate phone numbers, you can focus on resonating with prospects on cold calls rather than chancing it on digital channels where they’ve likely got 1000s of other messages.

👉 Smarter outreach

Instead of sending the same generic pitch to everyone, your team knows that Company X just hired a new CTO and is using your competitor’s software. That’s the kind of insight that turns cold emails into warm conversations. Personalized calls-to-action perform 202% better than default versions.

 👉 Faster deal cycles.

Technographic and firmographic data help make the discovery phase easier. When you know a prospect’s tech stack, company size, and recent changes, you can jump to how you’ll solve their problems.

B2B data sources

If your sales team wants to speak to more prospects, good quality B2B data is crucial. But where does this type of data come from? It’ll be one of these three sources:

1. Inbound leads 
2. Sales sourced
3. Data providers 

Here’s an explanation of each.

1. Inbound leads

B2B data often comes as inbound leads. This could be when potential customers share information on your landing pages and other website contact forms.

This data can be valuable because it’s directly from the lead. But it’s important to consider the intent behind the action. 

Requesting a demo is a far higher-intent activity than downloading an e-book (if your marketing team is still hung up on lead gen 😉). 

2. Sales sourced

Your sales development team can also search for their data, particularly if cold outreach is a common route for you.

They’ll research companies and prospects they want to turn into opportunities. Remember, Chet Holme’s buyer’s pyramid says 30% of your ideal customer profile (ICP) are “not thinking about buying”... yet. 

This data type used to take time and effort, and often many spreadsheets. But now, some great B2B contact data tools are on the market (Ahem).

💡 Top tip: How to Get Phone Numbers From LinkedIn [Step-By-Step]

3. Data providers

You can also get contact info through B2B data providers.

This could look like lists based on your ICP. Unfortunately, these can still come in spreadsheet form. 

It could also be enrichment through a third party. Maybe you’re using LinkedIn Sales Navigator and have decided to upload your lead list to a bulk phone finder.

This can also be entire platforms, whether automatically retrieving contact data by web scraping or providing intent insights.

Why do you need enrichment processes?

Data cleansing is part of the enrichment process. This fixes incorrect, incomplete, or duplicate data. 

Old email addresses, duplicate contacts, and misspelt names will slow down your outbound sales team. 

Here are some key indications that your data isn’t healthy:

• Low connection rates - Reps struggle to get to prospects on the phone. Even to leave a voicemail message.
• The data is on do-not-call (DNC) lists - Compliance with laws and regulations is key. If your data isn’t updated regularly, it’s likely to be in breach of GDPR.
• High email address bounce rates - Sales emails fall on deaf ears and bounce back. This is a sign that the emails are just plain incorrect.
• Email auto-replies - Nothing more frustrating than getting an auto-reply that they’ve left the company forever.

There are no two ways; keeping data clean is a priority. 💯

But enrichment also provides benefits like:

Sending targeted outreach

Everyone knows the “pray and spray” approach doesn’t work anymore. Your salespeople need to make their outreach specific to stand out, which is where data enrichment comes into play. It helps you create targeted outreach to each group.

Having a higher success rate

Accurate data means your outbound team can focus on speaking to the right people and hitting the numbers they need to do this. More conversations mean higher conversion rates.

Richer customer profiles

Data quality determines the success of your sales efforts. To ensure that all communication is unique, you need to show that you know your prospects. The correct quantitative and qualitative data allows you to create useful personas when preparing your pitch. The richer the profile, the better the interaction.

A speedier sales funnel

It can sometimes take months for a prospect to convert to a lead through the sales funnel. However, with data enrichment, sales reps can forget leads that don’t fit their ICP and focus on the ones that do.

Maintain data compliance

Data protection laws, including GDPR, restrict the type of data a company can store and for how long. The data enrichment process comes in handy here. Because it helps teams keep up with these laws as prospects unsubscribe or add themselves to do-not-call lists.

Test out Kaspr’s data

Accurate data doesn’t grow on trees. 🌲

But with the right tools, your sales team can easily find it. If you want to give yourself the best chance for success, consider signing up to Kaspr.