LinkedIn Sales Navigator is a powerful tool for sales professionals. It allows them to streamline prospecting and discover high-quality, potentially high-intent leads.
It’s a popular lead identification and outreach platform for SDRs, and it’s easy to see why. According to LinkedIn’s data, it saves sales professionals around 65 hours a year and helps sales reps drive an 8% increase in annual revenue.
If you’re unsure if Sales Navigator is right for you— especially given the monthly costs— the free trial is a great opportunity to assess the platform. In this post, we’ll discuss how you can take advantage of the free trial and use it to test and enhance your sales strategies.
LinkedIn Sales Navigator is a prospecting platform. LinkedIn offers a premium feature that allows sales professionals to search for and reach out to potential prospects with advanced filters.
In addition to people search and list saving, it has the following key features:
Sales Navigator pulls all of its B2B lead information straight from LinkedIn. That’s the information users on the platform update their profiles with.
Still have questions? See our honest review of why Sales Navigator is worth it. 👈
Accessing the LinkedIn Sales Navigator free trial— which is 30 days long— is easy. We’ll walk you through the process.
To sign up for your free LinkedIn Sales Navigator trial, you can start on this page.
Follow these steps:
While the Sales Navigator trial is an outstanding way to test the platform’s potential, it’s important to consider its limitations:
👉 Check out this list of Sales Navigator alternatives.
You should explore five key features to assess the platform’s value when testing the free trial.
Advanced lead and company search filters can identify potential prospects who match your ideal customer profile (ICP).
There are advanced search filters that can help you narrow down results to be as narrow or broad as you’d like.
Search filter options include:
Here are the search filters x3 LinkedIn Top Sales Voice, Morgan J Ingram suggests using. 👇
InMail messaging is a key function of the Sales Navigator platform. It allows you to send messages directly to prospects without establishing a first-degree connection.
These messages will appear in the prospect’s inbox, just like all other messages they receive from existing connections.
You can put up to 200 characters in the subject line and up to 1900 in the message body, giving you more room to make a first impression than standard connection request messages.
You can send a message from Sales Navigator’s dashboard by clicking on the speech bubble icon next to “Save.”
When you do, you’ll see an InMail message form next to relevant information about the prospect, including shared connections, recently shared articles, and shared group memberships for increased personalization.
Sales updates appear on the homepage of your dashboard after you’ve saved leads to your account.
They’ll provide updates like the following:
Sales Navigator automatically creates alerts based on your prospect and account activity. Sales reps can use these alerts to spot potential buying signals and act accordingly.
If a prospect has previously said they didn’t have the budget for a new product, for example, but there’s an announcement that the company just received a sizeable sum in Series B funding, that’s a good time to reach out.
There are multiple CRM integrations available with LinkedIn Sales Navigator, including Salesforce and Dynamics 365. These integrations allow you to sync prospect data to your CRM easily, and are particularly important since there isn’t a native option to otherwise export lead lists.
To integrate Sales Navigator with your CRM, navigate to your CRM and find the Sales Navigator app package. The specific details may vary slightly depending on the CRM in question; this is the process you follow:
Sales Navigator automatically provides lead and account recommendations based on your activity, mutual connections, saved leads, and buyer interest.
These recommendations can benefit sales reps by automatically suggesting in-market or potentially high-intent leads who fit a similar profile to prospects you’ve already searched for or saved. SDRs can review these recommendations and streamline their prospecting processes.
Recommended leads lists are automatically generated every Monday.
Keep in mind that to access your lead and account recommendations. However, you need access to lead lists in Sales Navigator. You can’t build lead lists during the free trial.
While the trial only lasts 30 days and has some feature limitations, you should still ensure that you get the most out of the platform.
Go in with a game plan, with clear goals you want to accomplish during the trial.
These goals may include the following prospecting goals:
Your objectives may also be centered around evaluating Sales Navigator:
If you’re using LinkedIn Sales Navigator to achieve a specific goal—like identifying or messaging high-profile prospects or breaking into a new niche—keep those objectives in mind.
While you can’t build lead lists within Sales Navigator’s trial, you can still save leads and build lists within your own CRM.
To build and manage highly targeted lead lists, consider the following:
👉 Check out these Sales Nav tips from a Top Sales Voice.
Sales Navigator’s automated features— including alerts and recommendations— are a valuable part of the platform, and you should take advantage of them.
While alerts may be relatively limited during the 30-day trial, depending on each account’s on-platform activity level, they can help you identify high-intent prospects right when the moment is right to strike.
Similarly, use those accounts and lead recommendations to streamline your prospecting and add a few more leads to your list during your trial.
You get InMail credits during your free trial, so take full advantage of this.
Use the information shown in the dashboard when crafting your message to write personalized and highly relevant content. These tips can help:
You can cancel your free trial at any time. If you don’t cancel by the end of the trial, you’ll automatically be charged for a monthly or annual subscription (depending on your choice in the sign-up process).
Different options can impact pricing.
First, plans offer both monthly and annual pricing. While you get a discount on annual pricing, it also requires a significant upfront cost. If you’re worried about forgetting to cancel the trial, you can choose monthly and switch to an annual plan later.
Second, there are different types of subscriptions with varying levels of features. Your options include:
💡 Compare LinkedIn Sales Navigator vs LinkedIn Premium.
To cancel your trial ends, follow these steps:
You should receive a confirmation message that your trial has ended.
Do you still have questions? We’ve got answers about LinkedIn Sales Navigator’s plans and free trial. 👇
Sales Navigator trials are available for both the Core and Advanced plans. If you want to look at more advanced features that the trial doesn’t offer, you may need to book a demo.
There is a free trial for Sales Navigator, but it’s a 30-day trial with some feature limitations. Despite its limitations, it’s a good way to determine if Sales Navigator is right for you.
If you pay for an annual plan upfront instead of a monthly plan, you can get a sizable discount. Instead of paying $99 per month for the Core plan, for example, you’ll pay an annual sum of $959.98, which comes out to $79.99 per month.
You can also contact the Sales Navigator sales team directly. Large sales teams with enterprise plans and a high number of users may be able to negotiate discounts.
You can sign up for a free LinkedIn Sales Navigator trial if:
Current subscribers of paid subscription plans can contact sales or book a demo.
LinkedIn’s Sales Navigator’s free trial is an excellent way to determine whether the platform is right for you. Even a short, 30-day limited trial is an opportunity to identify new leads and determine if Sales Navigator can enhance your sales efforts.
Make sure that you’re ready to start using Sales Navigator as soon as your trial begins, with a clear strategy for how you want to use your InMail credits and what types of leads you want to look for. This will help you get the most out of your trial and allow you to test how well it works for you.