Companies lose an average of $15 million yearly due to poor data quality (according to Gartner).
Wouldn’t it be nice if your sales team could look into a crystal ball? They could stare at it and see relevant, accurate data about target prospects. 🔮
This might seem like an out-of-this-world concept. But it’s possible thanks to B2B data enrichment. 👇
Your CRM is likely filled with incomplete records and outdated information. Without proper enrichment, you’re not just missing opportunities - you’re risking compliance issues with GDPR and CCPA regulations.
Kaspr is a must-have tool for anyone looking to enrich their data game, especially on LinkedIn. With its Chrome Extension, Kaspr pulls verified contact details—like phone numbers and emails—from LinkedIn and Sales Navigator.
This isn’t just any data; Kaspr verifies it across 150 sources, so you know it’s accurate. The dashboard also lets you set up workflows to enrich your CRM later, making follow-up easy and efficient. It’s perfect for sales, recruiting, or anyone prospecting on LinkedIn.
Give Kaspr a go with no strings attached. You can sign up and test our data quality for free. 👇
Here are all the enrichment options you get with Kaspr. 👇
LinkedIn Chrome Extension
Send data to your CRM or the Kaspr dashboard while you prospect.
Sales automation workflows
Bulk enrich contacts through workflows in the dashboard or Chrome Extension.
CSV bulk upload
Do you have a list of contacts you need data for? Upload them to the dashboard for refresh.
Kaspr’s database has over 120M European contacts, so there is plenty to enrich your systems!
👉 Psst: Did we mention you can sign up to test our data?
Another great data enrichment tool is Cognism, which makes connecting with prospects easier than ever. It fills in the gaps in your lists and adds valuable technographic and intent data, plus timely sales triggers that help you reach the right people at the right time.
It is an ideal solution for keeping your database clean and up-to-date, so stale contacts are never an issue. With Cognism, you can connect with up to 87% of your list, making it a smart choice for enterprised-sized sales teams.
💡 Compare both: Kaspr vs. Cognism: mega showdown.
Lusha is a powerful data enrichment tool designed for teams to quickly connect with the right decision-makers. Using Lusha’s advanced filters and 7 Trust-Filters™, you get reliable data on key contacts, filling your CRM with current, quality leads.
Their automated workflows allow seamless data enrichment, while the Chrome Extension lets you quickly find new contacts on LinkedIn.
💡 See how Kaspr compares: Kaspr vs. Lusha.
Adapt.io is a B2B data enrichment tool with a contact database. It provides enriched profiles through attributes like direct dial numbers and department information.
Enrichment within Adapt enables you to complete your data from form fills or other sources. You can enrich data using Adapt, including updating a CSV file, updating your CRM, and using their API.
The Snov.io API makes it easy to fully integrate this enrichment platform and get complete lead profiles based on email addresses only. It works by searching the entire Snov.io database and providing all the information on that email address.
You can also sync prospects using Snov.io’s integrations with HubSpot, Pipedrive and more. It’s unclear from their website how extensive the Snov.io database is. Still, it does look like they specialize in email addresses with an email finder, email verifier and email warm-up (to ensure you get into the primary inbox).
They’ve recently joined forces with HubSpot; the next tool on our list is Clearbit. The data enrichment that Clearbit provides is powered by machine learning.
100+ reliable firmographic, demographic and technographic data attributes can be updated for every contact and account in your CRM, marketing automation and other tools. A unique feature of Clearbit is that it can automatically refresh data on all your records every 30 days, wherever they are.
Next on our data enrichment tool list is Apollo.io, which has a contact database for users to refresh their systems.
Apollo.io has unique features, like the data health center, where users can unlock their total addressable market (TAM) and identify missing or inaccurate data. The tool will also flag incorrect data in your CRM due to job changes and track any contacts without email addresses.
ZoomInfo is renowned for its extensive US database, which features information on millions of companies and business professionals. This contributes to its popularity. Users can easily enrich their CRM and marketing automation platforms with flexible workflows, ensuring their data remains up-to-date.
Additionally, ZoomInfo offers valuable insights into the health of your database through metrics and embedded reports, allowing teams to monitor and improve their data quality effectively.
👉 Check out these ZoomInfo alternatives.
6sense is a tool that helps businesses prioritize their potential customers. It tracks online behavior to gauge buying interest and provides insights to focus on the most promising leads. While they offer a free plan with basic contact and company information, it doesn’t include additional details like technology usage or interests.
Datanyze is another B2B enrichment tool that’s made this list. It’s similar to Kaspr in that it helps salespeople get data for the prospects they are looking at on LinkedIn.
Though Datanyze can enrich users’ data while they browse LinkedIn, it doesn’t appear to have native integrations to update CRMs and other systems. However, you can export the lists you create to CSV files.
👉 See some alternatives to Datanyze.
FullContact is a B2B data enrichment tool focusing on identity resolution and customer insights. It helps businesses unify their customer data to identify prospects and website visitors accurately.
With an emphasis on privacy, FullContact enhances tailored customer experiences while maintaining data integrity. Its features also improve ad targeting and identity verification, making it a practical choice for organizations looking to strengthen customer interactions.
Data enrichment tools connect to your CRM and automatically populate the fields with verified company details, direct contact information, and valuable insights about your prospects.
Let’s find the best fit for your needs.
|
Tool |
Key Features |
Pricing |
|
Kaspr |
|
$49 |
|
Cognism |
|
Custom |
|
Lusha |
|
$36 |
|
Adapt.io |
|
$49 |
|
Snov.io |
|
$30 |
|
Clearbit |
|
Custom |
|
Apollo.io |
|
$49 |
|
ZoomInfo |
|
Custom |
|
6sense |
|
Custom |
|
Datanyze |
|
$21 |
|
FullContact |
|
Custom |
Have you ever wished your basic contact list could tell you more about your prospects?
That’s what B2B data enrichment does. It takes your standard business records and adds crucial details about contacts and companies.
Gone are the days of just having a company name and email address. With enrichment and sales intelligence combined, you’ll know who makes decisions, what tech they use, and when they’re ready to buy. Your basic CRM transforms into a powerful sales tool.
Data enrichment isn’t a one-time thing, either. Modern tools plug right into your CRM and automatically keep your data fresh. They pull in verified details from trusted sources, so your team always works with accurate information.
This means better targeting, smarter outreach, and higher conversion rates for sales and marketing teams. No more wasted time on dead-end leads or outdated contact details.
The data cleansing process can be done manually. But let’s face it: It's time-consuming, and small details can easily slip through the cracks.
This is where data enrichment tools come in. 🤩
These tools use two types of B2B data:
Here are some essential considerations if you’re looking for a solution to implement:
Data enrichment does more than fill in contact details - it transforms how you find and close deals.
How do smart companies use enriched data to supercharge their pipeline?
👉 Hit the phone
Stop shooting in the dark with your outreach. Enriched data lets you know exactly how you can reach your target account. With accurate phone numbers, you can focus on resonating with prospects on cold calls rather than chancing it on digital channels where they’ve likely got 1000s of other messages.
👉 Smarter outreach
Instead of sending the same generic pitch to everyone, your team knows that Company X just hired a new CTO and is using your competitor’s software. That’s the kind of insight that turns cold emails into warm conversations. Personalized calls-to-action perform 202% better than default versions.
👉 Faster deal cycles.
Technographic and firmographic data help make the discovery phase easier. When you know a prospect’s tech stack, company size, and recent changes, you can jump to how you’ll solve their problems.
If your sales team wants to speak to more prospects, good quality B2B data is crucial. But where does this type of data come from? It’ll be one of these three sources:
Here’s an explanation of each.
B2B data often comes as inbound leads. This could be when potential customers share information on your landing pages and other website contact forms.
This data can be valuable because it’s directly from the lead. But it’s important to consider the intent behind the action.
Requesting a demo is a far higher-intent activity than downloading an e-book (if your marketing team is still hung up on lead gen 😉).
Your sales development team can also search for their data, particularly if cold outreach is a common route for you.
They’ll research companies and prospects they want to turn into opportunities. Remember, Chet Holme’s buyer’s pyramid says 30% of your ideal customer profile (ICP) are “not thinking about buying”... yet.
This data type used to take time and effort, and often many spreadsheets. But now, some great B2B contact data tools are on the market (Ahem).
💡 Top tip: How to Get Phone Numbers From LinkedIn [Step-By-Step]
You can also get contact info through B2B data providers.
This could look like lists based on your ICP. Unfortunately, these can still come in spreadsheet form.
It could also be enrichment through a third party. Maybe you’re using LinkedIn Sales Navigator and have decided to upload your lead list to a bulk phone finder.
This can also be entire platforms, whether automatically retrieving contact data by web scraping or providing intent insights.
Data cleansing is part of the enrichment process. This fixes incorrect, incomplete, or duplicate data.
Old email addresses, duplicate contacts, and misspelt names will slow down your outbound sales team.
Here are some key indications that your data isn’t healthy:
There are no two ways; keeping data clean is a priority. 💯
But enrichment also provides benefits like:
Everyone knows the “pray and spray” approach doesn’t work anymore. Your salespeople need to make their outreach specific to stand out, which is where data enrichment comes into play. It helps you create targeted outreach to each group.
Accurate data means your outbound team can focus on speaking to the right people and hitting the numbers they need to do this. More conversations mean higher conversion rates.
Data quality determines the success of your sales efforts. To ensure that all communication is unique, you need to show that you know your prospects. The correct quantitative and qualitative data allows you to create useful personas when preparing your pitch. The richer the profile, the better the interaction.
It can sometimes take months for a prospect to convert to a lead through the sales funnel. However, with data enrichment, sales reps can forget leads that don’t fit their ICP and focus on the ones that do.
Data protection laws, including GDPR, restrict the type of data a company can store and for how long. The data enrichment process comes in handy here. Because it helps teams keep up with these laws as prospects unsubscribe or add themselves to do-not-call lists.
Accurate data doesn’t grow on trees. 🌲
But with the right tools, your sales team can easily find it. If you want to give yourself the best chance for success, consider signing up to Kaspr.