LinkedIn is perhaps the most powerful prospecting platform, so it’s no surprise that there are plenty of tools designed to maximize its value.
SDRs, ICs, and recruiters can use these tools to automate workflows, identify new prospects, and build lists effectively.
Let’s look at the top 11 LinkedIn prospecting tools in 2024. 👇
Kaspr is an all-in-one LinkedIn prospecting tool. It’s ideal for small sales teams, individual SDRs, founders and recruiters.
It has a LinkedIn Chrome Extension and web app for revealing contact data and saving them to lead lists.
You can get contact details from LinkedIn or Sales Navigator and even enrich them later in the dashboard.
The dashboard has extra capabilities like LinkedIn message workflows and email sending. Kaspr also integrates with your favourite sales apps and CRM so that you can send data straight to them.
While Kaspr is best suited for small sales and recruiting teams and individual SDRs, Cognism is a strong solution for mid-market and enterprise users.
It offers contact and contextual data, including intent data powered by Bombora.
With Cognism, you can create detailed lead and account lists.
One standout feature of Cognism is its phone-verified mobile numbers, known as Diamond Data®.
The platform includes both a web app and a browser extension. The extension is compatible with LinkedIn, Sales Navigator, Salesforce, HubSpot, Outreach, and company websites.
👉 See the differences between Kaspr and Cognism.
*Subject to fair usage policy.
Cognism develops custom pricing packages based on each organization’s individual needs.
LinkedIn Sales Navigator is LinkedIn’s own sales intelligence and prospecting tool.
You can use the platform’s advanced search to find potential leads across LinkedIn’s 61 million accounts. You can also benefit from LinkedIn’s data like company hiring trends or department headcounts.
Don’t forget: You can use Kaspr to build searches and get contact data through LinkedIn Sales Navigator!
❓ I’m not sure if Sales Nav is worth it.
👉 Check this out: LinkedIn Sales Navigator vs LinkedIn Premium.
Apollo.io is a sales intelligence tool that’s often used for LinkedIn prospecting.
Their LinkedIn Chrome Extension allows sales reps to view and capture contact data when browsing user profiles.
This contact data may include the user’s phone number, email address, company name, and potential buying signals or traits like “rapid growth.”
One important thing to note: The Apollo Extension does include a disclaimer that the tool doesn’t include GDPR safeguard controls to contacts accessed using the Extension.
👉 Kaspr vs. Apollo: What’s the Difference?
Lusha is a popular B2B prospecting platform that includes marketing, sales pipeline, prospecting, and recruiting features.
The platform allows you to search for candidates who align with strict data attributions and has collaboration tools that may be helpful for large teams.
It may be a good choice for SMBs looking to gain more visibility into their pipeline and scale up prospecting with one tool.
👉 Compare Kaspr to Lusha: Kaspr vs. Lusha: What’s the Difference?
UpLead is a powerful lead generation tool. Its database contains over 155 million individual lead profiles, which contain up-to-date contact data.
Their Chrome Extension allows you to pull contact data from the database while viewing a company website or a user’s LinkedIn profile.
You can capture both a user’s phone number and email address as well as see their related contacts.
LeadFuze offers automated prospecting and lead generation functionality. The platform aggregates, matches, and verifies contact information in real-time for leads in their database, using multiple data sources.
You can search using LeadFuze’s database, which can help you find prospects that align with your ICP. LeadFuze will provide the user’s LinkedIn profile, which you can use to collect more data and begin the outreach process.
Hunter.io is an email outreach platform that uses company domains to help businesses find potential prospects.
Hunter’s email-finding Extensions work on Firefox, Edge, and Chrome, and can be used on LinkedIn and company websites to collect verified email information.
While the platform focuses heavily on email, you can use other platforms to get accurate phone numbers if needed.
AeroLeads is a B2B lead generation tool that provides information like a contact’s name, company, email address, and phone number.
They have both a LinkedIn Extension and a LinkedIn API, which you can use to easily access AeroLeads contact data while viewing a prospect’s LinkedIn profile.
Zopto is an AI-powered business development platform. It helps businesses improve their outreach efforts through omnichannel campaigns, focusing on email and LinkedIn.
Their platform allows you to access both LinkedIn and LinkedIn Sales Navigator data (if you’re paying for the latter!).
Define your target audience and create outreach sequences using AI-powered messaging templates, then watch Zopto convert cold contacts into warm leads on autopilot.
Dux-Soup is a LinkedIn prospecting tool that works with LinkedIn, Recruiter and Sales Navigator.
It allows you to create scalable outreach campaigns that connect and engage with prospects. As well as nurture relationships, and consistently deliver qualified leads.
Repetitive tasks such as sending connection requests or follow-up messages can be easily automated and personalized at scale.
Let's answer the most commonly asked questions about LinkedIn prospecting tools:
LinkedIn automation involves using tools to handle repetitive tasks and help build relationships. This can include:
Or any other task you would typically do by hand. After all, no one wants to spend time on manual data entry!
Advanced automation tools can also send personalized messages to your 1st-degree connections or targeted LinkedIn users. They can gather information like job titles from LinkedIn profiles and use it to complete message templates you've set up.
Over time, you can develop a highly targeted audience by using customer segmentation tags to reach your ideal customer. These tools can also handle simpler tasks, such as appearing to view someone's profile, endorsing their skills, or liking their shared content.
We’ve listed our 11 best LinkedIn prospecting tools above, and our top pick for an excellent tool is Kaspr. With Kaspr, you can access emails, phone numbers, and all the relevant data to convert leads into long-lasting partnerships.
LinkedIn prospecting tools are helpful, but the right best practices and strategies matter, too. Let’s discuss a few top LinkedIn prospecting tips to help you get results.
While you’re browsing for prospects by checking out their LinkedIn profiles, don’t forget that they’ll be looking at yours.
Spruce up your LinkedIn profile to make it appealing to prospects you reach out to. This may include:
Posting regularly is one of the best ways to build a thriving network— and it can help you actually attract potential leads and build relationships.
To create high-engaging content, try the following tips:
When connecting with potential buyers, be friendly and direct but don’t push too hard for a sale right off the bat. Remember: Not everyone is in the market, and you could lose a future sale forever by pushing too hard now.
Shoot new connections a quick message. Thank them for accepting the connection, let them know what you offer if they’d like to schedule a call down the line, and ideally connect on a shared interest or connection.
Avoid long pitches and focus on personalization. Building authentic connections can benefit your prospecting efforts long-term.
Some of today’s top-performing SDRs and sales reps swear by sending short voice notes or even videos to new connections. You can introduce yourself, give your elevator pitch, and let them know how to get in touch for more information if they’re interested.
Short voice notes may help get more engagement and responses than text-based templates and can help you stand out.
Kaspr’s easy-to-use software and foolproof LinkedIn automation tool make it stand out from the crowd.
Join Kaspr’s community with 100K+ active users getting these benefits:
✅ Unlimited B2B email addresses.
✅ All-in-one prospecting tool.
✅ 500M+ Phone numbers and email addresses.
✅ 200M+ Business profiles.
✅ Free plan with LinkedIn Chrome Extension available.
✅ GDPR and CCPA aligned.
✅ Fully self-service.
✅ Automate outreach.
✅ Credit card free sign-up.