Top 7 Mailshake Alternatives for Better Email Outreach in 2025

Mailshake is a popular choice for sales teams seeking email outreach solutions. However, its pricing structure, scalability limitations, and feature gaps have teams exploring alternatives. 

This comprehensive list will help you discover Mailshake alternatives that might better suit your team’s needs, budget, and growth ambitions. Scroll to see. 👇

Top 7 Mailshake alternatives & competitors

1. Kaspr

Kaspr is a European B2B contact data provider that gives sales teams access to verified business emails and phone numbers. 

Through its Chrome Extension for LinkedIn and Sales Navigator, sales professionals can bypass time-consuming research and immediately access decision-maker contact details while prospecting.

Test Kaspr’s email data accuracy and sign up (no credit card is needed). ⤵️

Key features:

• Accurate and verified contact data: Updated in real-time, ensuring you always have the freshest information.
• Chrome Extension: Seamlessly integrates with LinkedIn and Sales Navigator for streamlined prospecting.
• Self-service business model: Get started right away with instant access to Kaspr’s database.
• Integrations: Works with major industry-leading CRMs and dialers for a smooth workflow.
• Unlimited B2B emails: Reach out to as many prospects as you need.
• Direct phone numbers: Quickly find the contact details to start calling your ICPs.
• Simplified field mapping: Save time and effort on admin tasks.
• Engage: With direct dialers built into the dashboard and integrations with other outreach platforms such as Lemlist.

Pros:

• Self-service business model so you can start prospecting from day one.
• Quick setup process with a simple interface - users report getting started in under 5 minutes.
• Users consistently report better data coverage than competitors, especially in European and UK markets.
• Users report 80-95% data accuracy. 

Cons: 

• Not as many bulk enrichment functionalities as other options. 
• May not be suitable for enterprises. 

What our customers say: 

“With one click, we have all the necessary information directly imported into our database.”

“Kaspr is simple and very convenient to use. It’s quick for extracting and transferring data to our CRM. Time-consuming searches for contact details is a thing of the past!”

Jennifer Sitruk

Sales Director at Gymlib

Pricing:

The free plan includes unlimited B2B email credits (when you invite three colleagues), plus 5 phone credits and 5 direct email credits. Paid plans start at $49/month, with increased credits and advanced features. Learn more about Kaspr’s pricing.

2. Lemlist

(Source: Lemlist)

Lemlist focuses on helping businesses find verified leads and engage with them across email, LinkedIn, and phone calls from a single dashboard. 

The platform stands out for its personalization features at scale, built-in email warm-up system, and AI-powered engagement tools.

Key features:

• Email warm-up system (lemwarm): Built-in warm-up tool with 10,000+ verified users network.
• Personalization system: Uses conditional logic to customize messages based on prospect data and attributes.
• Advanced sequence conditions: Nine different scenario-based campaign adjustments.
• LinkedIn automation: Automated connection requests and messaging with safety limits.

Pros:

• 17-30% reply rates. 
• Strong personalization capabilities at scale.
• User-friendly interface with easy setup.
• Responsive customer support.
• Effective multi-channel campaign management.

Cons:

• Limited lead database coverage in certain niches.
• Unintuitive reporting functionality.
• Pricing can be high for smaller teams or startups (although similar to Mailshake’s).
• The learning curve when getting started.

Pricing:

Offers a 14-day free trial with paid plans starting at $55/month. 

3. Reply.io

(Source: Reply.io)

Reply.io is built around three core components: a traditional sales engagement platform with multichannel sequences, AI SDR agents for automated prospecting and meeting booking, and AI chat for website visitor conversion.

Key features:

• AI SDR agent (Jason): AI-powered sales assistant for automated prospecting.
• Email deliverability suite: 30+ deliverability features for optimal inbox placement.
• Real-time B2B database: 1+ billion verified contacts with 16 targeting filters.

Pros:

• Claims to have an open rate of up to 90% and reply rates as high as 66%.
• Quick and responsive customer support.
• The agency model is easy to use - You can toggle between accounts at the click of a button. 

Cons:

• Users report integration issues with Zoho, Pipedrive, and Hubspot. 
• Inability to add industry by SIC code for AI SDR.
• No direct integration with Microsoft Outlook.
• Costs can quickly add up due to a la carte pricing. 

Pricing:

Offers a 14-day free trial. Paid plans start at $49/month for their Email Volume plan, which includes email automation, and basic features. The Agency Plan starts at $166/month.

4. Outreach.io

(Source: Outreach.io)

Unlike traditional sales engagement tools, Outreach.io provides a comprehensive suite of capabilities across the entire revenue cycle - from prospecting to deal management to forecasting.

Key features:

• Conversation intelligence (Kaia): AI-powered meeting assistant with real-time suggestions.
• Deal management: Unified view with AI-powered deal health scoring.
• Sales forecasting: Automated forecast roll-ups with AI projections.

Pros:

• Users frequently mention the intuitive interface and user-friendly navigation.
• The interface makes it simple to create, duplicate, and modify sequences while maintaining oversight of campaign performance. 
• Robust pipeline and forecasting features.
• Excellent Salesforce integration. 

Cons:

• Pricing information is not available on the website. 
• No native integration with HubSpot. 
• Invalid numbers often show up as call tasks. 
• The steep learning curve with occasional bugs. 
• 15-20% of calls show as spam

Pricing:

Contact Outreach’s sales team for a quote. 

5. Mailmeteor

(Source: Mailmeteor)

Mailmeteor is a Google-recommended email marketing platform that integrates directly with Gmail and Google Sheets.

This is particularly well-suited for those already working within the Google Workspace ecosystem who want to maintain high deliverability without complex setups.

Key features:

• Mass email sending: Up to 2,000 emails per day through Gmail.
• Email personalization: Allows customization of every email component including subject lines, body content, CC/BCC fields, and dynamic fields.
• BounceShield protection: Automatic invalid email detection.

Pros:

• Offers conditional follow-up sequences based on recipient interactions.
• Strong privacy focus with minimal permissions.
• Direct Gmail/Outlook integration.
• Affordable pricing.

Cons:

• Limited analytics capabilities in the basic version.
• Basic feature set compared to full-scale platforms.
• Users report lack of analytics to understand user behaviour better. 
• Limited bulk operation features.

Pricing:

Offers a free trial with paid plans starting at $4.99/user/month. 

6. Saleshandy

(Source: Saleshandy)

Saleshandy is a sales engagement platform that combines email automation, lead generation, and deliverability tools in one dashboard. 

The platform stands out for its unlimited email accounts feature, built-in email warm-up system, and agency-friendly capabilities.

Key features:

• Email deliverability suite: Complete toolkit with email warm-up through TrulyInbox partnership, SPF/DMARC setup assistance, and spam word detection.
• Sender rotation: Automatic rotation between multiple email accounts to maintain natural sending patterns and prevent blacklisting. 
• White-label solution: Customizable platform branding for agencies.

Pros:

• Easy sequence creation and scheduling. 
• Strong email deliverability rates.
• Real-time tracking of opens/clicks.
• Quick and helpful customer support.

Cons:

• Occasional lags in email tracking. 
• Users report that the lead finder tool shows redacted preview data, with contact details often unavailable or incorrect after spending credits to reveal them.
• No built-in HTML email template builder. 
• Users find email authentication setup technically challenging, especially SPF and DMARC configuration.

Pricing:

Offers a 7-day free trial with paid plans starting at $25/month. 

7. Instantly

(Source: Instantly)

A high-volume cold email automation platform with AI-powered features and a simplified setup process.

Instantly integrates lead generation, email warmup, and CRM capabilities in one dashboard, focusing on making cold email outreach accessible and effective for businesses of all sizes.

Key features:

• Email deliverability network: Built-in network of over 1M+ real email accounts for warming up domains.
• B2B lead database: Access to 160M+ verified contacts with advanced filtering capabilities, including technologies, headcount, and revenue.
• AI-powered CRM: Unified inbox for managing emails, calls, and SMS with AI-driven workflow automation. 

Pros:

• Done-for-you email setup with DMARC, DKIM, and SPF configuration.
• Built-in warm-up features and domain health monitoring. 
• Automatically pauses campaigns when bounces occur to protect domain health. 
• Instantly delivers geographically relevant leads with specific personas.  

Cons:

• Reply rates (7%) are slightly lower than those of competitors. 
• Limited functionality and poor user interface on mobile devices. 
• Limited filtering options within campaigns for testing and segmentation. 

Pricing:

Offers a free trial, with paid plans starting at $30/month. 

Mailshake alternatives: Comparison table

Why look for Mailshake alternatives?

Whether you’re hitting Mailshake's limitations or seeking specific features, exploring alternatives can help optimize your outreach strategy.

Common limitations of Mailshake

Based on user feedback, some key constraints include:

• Campaign size restrictions (5,000 contacts per campaign limit).
• Limited analytics capabilities and a complex reporting interface.
• Lack of sophisticated email sequences based on click actions.
• Time-consuming campaign review process.
• Absence of bulk deletion features for contact lists.
• Platform performance issues, especially when integrated with CRMs.
• Restricted customization options for automation workflows.

Who benefits from alternatives?

Different organizations may benefit from exploring Mailshake alternatives based on their specific needs:

Growing sales teams

Organizations managing expanding contact lists need tools that scale seamlessly. As your prospect database grows beyond Mailshake’s contact limit per campaign, alternatives offering unlimited contacts or higher thresholds become essential. 

Data-driven companies

Those that need detailed insights into campaign performance, engagement metrics, and conversion tracking that go beyond basic open and click rates.

Enterprises

Large companies that typically require robust automation capabilities and seamless integration with existing tech stacks. They need tools to handle complex workflows, support large teams with different permission levels, and offer enterprise-grade security features. 

International teams

Companies operating across regions need tools adapted to various markets. This includes support for multiple languages, time zone management, and compliance with regional email regulations like GDPR. 

Budget-conscious startups

Early-stage companies need cost-effective solutions that don’t compromise on essential features. These teams often look for tools offering flexible pricing models, the ability to start small and scale as needed, and good value for money in terms of features per dollar spent.

How to choose the right alternative

Selecting the right Mailshake alternative requires carefully considering your business needs, growth trajectory, and resource constraints.

Let’s break down the key factors that should influence your decision.

Key factors to consider

Pricing structure

Do your research on credit-based systems versus unrestricted plans. Many tools advertise low monthly fees but require purchasing additional credits for email verification, phone numbers, or enriched data. Some charge per sending domain, others per user. Calculate your true monthly cost based on your contact volume and verification needs.

Technical setup and ease of use

Email authentication can be a dealbreaker. Some tools automatically handle SPF, DKIM, and DMARC setups, while others leave you wrestling with DNS records. Consider whether you need a solution that manages warm-up and deliverability automatically or if you have the technical expertise to handle it yourself.

Feature essentials

Focus on the features that impact daily operations. Do you need a tool combining prospecting and outreach or robust email capabilities? Consider practical needs like bulk email validation, duplicate detection, and unsubscribe management. The ability to test email rendering across different clients can be crucial.

Integration depth

Look beyond basic “integration available” claims. Some tools only sync new contacts to your CRM, while others provide two-way sync of all activity data. Check if you need native integration or can work with Zapier connections. Watch for limitations on API calls or data sync frequency.

📣 PSA: Kaspr plays well with other tools, including Zapier to unlock even more integrations! Sign up here to get started.

Tailored Recommendations

Based on these factors, here are specific recommendations for different business needs:

For early-stage teams:

• Mailmeteor: Best for Gmail users needing simple, affordable outreach.
• Kaspr: Ideal for teams focused on LinkedIn prospecting.

For growing teams:

• Lemlist: Strong personalization and deliverability.
• Reply.io: Excellent AI capabilities and automation.
• Kaspr: Scalable B2B data and team prospecting.

For enterprise:

• Outreach.io: Complete sales engagement platform.
• Reply.io: Enterprise-grade security and automation.
• Lemlist: Custom solutions and dedicated support.

For specific needs:

• Agency/client management: Saleshandy.
• High-volume cold outreach: Instantly.
• European market focus: Kaspr.
• LinkedIn automation: Lemlist or Kaspr.
• Quick implementation: Mailmeteor.

Frequently Asked Questions (FAQs)

What is the best free alternative to Mailshake? 

Kaspr stands out as the best free alternative to Mailshake, offering unlimited B2B email credits through its referral program when you invite three colleagues. 

The free plan includes access to verified business contact data, 5 phone credits, and 5 direct email credits. This makes it an excellent starting point for teams looking to test email outreach solutions without immediate investment. 

Plus, its Chrome Extension for LinkedIn and Sales Navigator provides immediate value for prospecting activities.

Can these tools integrate with my CRM? 

Most of these alternatives offer CRM integrations, though capabilities vary by platform. For example, Kaspr offers built-in integrations, while some other platforms like Saleshandy and Mailmeteor primarily rely on third-party connections via Zapier for CRM sync. 

Are these alternatives suitable for cold emailing? 

Yes, all of these alternatives support cold emailing with varying strengths:

• Kaspr: Ideal for cold outreach with verified B2B contact data. 
• Lemlist: Built-in email warm-up system (lemwarm) with 10,000+ verified users network. 
• Reply.io: Real-time B2B database with 1+ billion verified contacts. 
• Outreach.io: Enterprise-grade cold email capabilities. 
• Mailmeteor: Best for Google Workspace users doing smaller-scale cold outreach. 
• Saleshandy: Strong deliverability rates with SPF/DMARC setup assistance. 
• Instantly: 1M+ real email accounts for domain warm-up. 

How do the deliverability rates compare to Mailshake? 

Mailshake users report a 63%-92% open rate, 12-15% response rate, and up to 20% click-through rate. Here’s how other tools compare: 

• Kaspr: Reports 
• Lemlist: Reports 17-30% reply rates, higher than Mailshake's average
• Reply.io: Reports up to 90% open rates and 66% reply rates, exceeding Mailshake's benchmarks
• Instantly: Reports around 7% reply rates, which is lower than Mailshake
• Other platforms like Outreach, Saleshandy, and Mailmeteor focus on deliverability through features like spam detection, bounce protection, and email warm-up systems, though they don’t publicly share specific benchmark numbers

Try the best Mailshake Alternative

After exploring these powerful alternatives, it’s clear that there’s a solution for every business need and budget. 

Kaspr's got a combination of verified contact data, unlimited B2B email credits, and seamless LinkedIn integration. The platform’s self-service model means you can start immediately without lengthy demos or setup processes.

Don’t just take our word for it –  Sign up to test Kaspr’s data for free today. You’ve got nothing to lose! ⤵️