23 Top Sales Intelligence Tools For B2B Companies

Finding the right sales intelligence tool means weighing several practical factors: data quality, ease of use, integration capabilities, and cost.

We’re covering all that and more for the top 23 sales intelligence tools for 2025. 👇

1. Kaspr

Kaspr is a European B2B contact data provider that gives sales teams access to verified business emails and phone numbers. 

Through its Chrome Extension for LinkedIn and Sales Navigator, sales professionals can bypass time-consuming research and immediately access decision-maker contact details while prospecting.

Its commitment to simplicity makes Kaspr’s platform distinct - from instant self-service access to unlimited B2B email credits, Kaspr removes common friction points in the prospecting process. Sales teams can start finding and connecting with prospects immediately without sitting through demos or managing contact credit limitations.

Get started by signing up for Kaspr right now; use your free credits to test the data. No card is required! ⤵️

Top features:

• Chrome Extension that shows contact data directly on LinkedIn profiles.
• Real-time data verification and updates.
• Unlimited B2B email access.
• Direct phone numbers for decision-makers.
• Automated field mapping for CRM integration.
• Self-service platform access.
• Integration with major CRMs and dialers.

Starting price: Paid plans start at $49 per user per month. A free plan is available to test the data out.

💡 Tip: Read about the best lead generation tools for SMBs.

2. Cognism

(Source: Cognism)

Cognism and Kaspr is part of Cognism. We share information between datasets, and Cognism has one of the largest US cell phone databases, making it a strong sales intelligence tool for your sales team.

Cognism’s global database has hundreds of millions of company and contact profiles, and it comes with one of the best data enrichment tools for Salesforce, list-building workflow features and TAM analysis. 

ℹ️ See the differences between Kaspr and Cognism.

Top features:

• Build target account lists using firmographic data like company size or industry.
• Narrow down lists using sales event filters to find your ideal customer profile (ICP).
• Identify decision-makers, find contact information, and reach out.
• Cell phone numbers that connect with 87% of your list.
• GDPR compliance. 

Starting price: Cognism offers custom pricing packages based on customer needs.

Wanting to find an alternative to Cognism?  👈

3. Apollo

(Source: Apollo)

Apollo combines sales intelligence and engagement capabilities in a single platform. Their Living Data Network, powered by 2 million users, ensures you're working with fresh, accurate contact information. Plus, their AI capabilities help automate repetitive tasks while keeping that personal touch in your outreach.

⚖️ See how Kaspr compares to Apollo.

Top features:

• End-to-end sales intelligence platform with features for the entire customer journey. 
• AI workflows to streamline critical tasks like outreach or follow-ups. 
• Use 65 contact attributes for list-building. 
• Expansive prospect database. 

Starting price: Apollo’s freemium plan includes 60 mobile and unlimited email credits per year, along with basic automation sequences and basic filters. The paid version starts at $49 per year.

4. Lusha

(Source: Lusha)

Lusha helps you find prospects that align with your ICP. Search for prospects based on criteria like firmographic data, intent signals, and decision-maker status. 

In addition to Lusha’s B2B database, which has over 50M enterprise company profiles and 44M small business company profiles, they also have data enrichment, verification, and lead scoring features. 

Top features:

• Large B2B database with company and personal profiles.
• Prospect search incorporating intent data. 
• Automated data enrichment and verification.
• Lead scoring capabilities. 

Starting price: Lusha’s paid plans start at $36 per user per month. A limited free plan is available.

⚖️  See the differences between Kaspr vs. Lusha.

5. LeadSquared

(Source: LeadSquared)

LeadSquared offers a sales and marketing CRM platform focused on high-velocity sales operations. The platform helps businesses streamline processes across call centers, field sales, digital sales, and merchant operations teams.

Top Features: 

• Lead, contact, and opportunity management. 
• Workflow automation to decrease manual tasks. 
• Mobile CRM for on-field teams. 
• Lead scoring and prioritization. 
• 150+ Reports and dashboards to monitor team performance. 
• Integrates with most third-party tools and software. 

Starting price: Custom plans are available for specific business needs, contact sales for a quote.

6. ZoomInfo

(Source: ZoomInfo)

ZoomInfo is an all-in-one GTM platform with strong sales intelligence features, including a B2B database, outbound marketing features, and sales features like conversation intelligence or automated sales workflows. 

Sales professionals and marketing teams often use it within larger revenue organizations. If you're a smaller business - check out these ZoomInfo alternatives. 

Top features: 

• Cross-channel advertising. 
• Assesses buyer-intent signals. 
• Data enrichment.
• Lead routing.
• Contact and company search with an extensive database.
• Sales automation, including workflows. 

Starting price: Pricing information is not available through ZoomInfo’s site. You can contact their sales representatives for a quote. 

⚖️ See how Kaspr compares to ZoomInfo.

7. LinkedIn Sales Navigator

(Source: G2)

LinkedIn Sales Navigator is a major player as a B2B prospecting tool. Its impressive database can help you find companies for account-based marketing (AMB) and individual prospects that could be key decision-makers. They offer an advanced search that incorporates buyer intent data.

And don’t forget, you can use Kaspr’s LinkedIn Chrome Extension to source data from Sales Navigator quickly! 

Top features:

• High-value prospect information like connectivity, buyer intent, and decision-maker data.
• Track trends for potential high-value accounts.
• Relationship Explorer helps you discover “allies” that make selling easy. 
• Advanced search with buyer intent signals and filtering options.
• InMail messaging (50 messages per month across all plans).

Starting price: Pricing information isn’t available on LinkedIn’s site, but you can request a demo for different plans. 

💡 Read this if you’re not sure about purchasing Sales Navigator. 

8. Bombora

(Source: Bombora)

Bombora is a B2B intent data platform that helps companies identify businesses actively researching their products or services. Their unique “Co-op” model pools insights from premium B2B sites, helping you spot genuine purchase interest before your competitors.

Top features:

• Intent data collection across extensive B2B publisher network.
• Sales intelligence for lead prioritization.
• Campaign optimization based on buyer behavior.
• Customer engagement monitoring.
• Integrations with major sales and marketing platforms.
• Privacy-compliant data collection and management.
• Account-based marketing support.

Starting price: Contact Bombora’s sales team for specific pricing.

9. 6Sense

(Source: 6sense)

6Sense is an ABM platform that combines intent data and predictive artificial intelligence (AI) to help you find high-value, ICP-match prospects. Once it identifies in-market accounts, the platform automatically engages them with relevant messaging.

Top features:

• AI-powered buying signal detection across your website and competitor sites.
• Comprehensive account intelligence combining firmographic and technographic data.
• Predictive analytics that reveal buyer journey stage and purchase intent.
• Automated meeting qualification and booking capabilities.
• Cross-channel advertising and engagement orchestration.

Starting price: Pricing isn’t available online; you can book a demo for more information.  

10. LeadIQ

(Source: G2)

LeadIQ is an outstanding B2B sales intelligence tool that can take your sales reps through the entire sales cycle. You can find and capture contact data, track prospect activity, use automated workflows for personalized outreach, and take advantage of data enrichment features.

Top features:

• Chrome Extension that captures prospect data directly from LinkedIn and other sites.
• AI-powered email generation for personalized outreach messages.
• Buyer signal tracking to identify when prospects change jobs or companies.
• Seamless integration with major CRMs and sales engagement platforms.
• Data enrichment to keep accounts up-to-date with real-time data. 
• Smart workflow automation for prospecting and sequencing.

Starting price: LeadIQ has a free plan available. Paid plans start at $39/user/month.

11. Breeze Intelligence (formerly Clearbit)

(Source: Breeze Intelligence)

Breeze Intelligence is HubSpot’s native data enrichment platform that automatically enhances prospect data and alerts you to buying signals. What makes it powerful is its complete integration with HubSpot. Instead of managing a separate data enrichment tool, everything happens automatically within your existing workflows.

The platform taps into over 200 million buyer profiles to enrich your database, spot companies showing buying intent, and optimize your forms. This means your sales team gets instant alerts about high-value prospects, your forms convert better with smart autofill, and your database stays current without manual updating.

Top features:

• Automatic enrichment of company and contact records with verified data.
• Real-time identification of companies showing buying intent on your website.
• Smart form optimization that reduces fields while collecting more data.
• Database maintenance that keeps contact information current.
• Direct integration with HubSpot’s workflow engine for automated actions.

Starting price: Custom plans are available for specific business needs, contact HubSpot sales.

12. DiscoverOrg

DiscoverOrg is another B2B data and sales intelligence platform that helps teams identify and close ideal customers through high-quality data and buying signals.

A ZoomInfo company, it provides actionable intelligence and targeting capabilities for sales, marketing, and revenue operations teams.

Top features:

• A ZoomInfo company.
• Enrich lead data automatically, syncing with your CRM.
• Get insights on your ICP.
• Trigger alerts for opportunity events. 

Starting price: You can request pricing through their website. 

13. UpLead

(Source: G2)

UpLead is another platform to consider if you need to buy leads, it is a B2B prospecting platform that combines real-time verification with extensive search capabilities across 160M+ business contacts.

The platform simplifies lead generation with prospect finding, data enrichment, and verification features in one straightforward interface.

Top features:

• Add up to 50 data points to existing leads with data enrichment.
• Real-time email verification.
• Intent, technographic, and firmographic data are available. 
• Mobile and direct dial phone numbers for prospects.
• Chrome Extension for capturing leads while browsing.

Starting price: After the 7-day free trial, paid pricing starts at $99 per month. 

14. Crystal

(Source: Crystal)

Crystal is a “personality data platform” that goes beyond data like “company size” or “job title.” The platform goes beyond traditional firmographic data.

Instead, it informs sales reps about buyers’ communication styles, motivations, and decision-making styles. The platform creates detailed insights using DISC assessments and AI analysis. 

Top features:

• Personality data on individual leads to help your sales teams close more deals.
• DISC assessments analyzed by AI.
• AI-powered personality predictions and communication recommendations.
• Chrome Extension for instant LinkedIn profile insights.
• Writing assistant for Gmail and LinkedIn message personalization.

Starting price: A free plan is available. Paid plans start at $49 per month. 

15. Lead411

(Source: G2)

Lead411 is an “unlimited data provider,” promising no cell phone limits. Some of their plans offer Bombora intent data, and there are features both marketing teams and SDRs can benefit from. 

Top features:

• Bombora intent data is included in some plans.
• Build lists for marketing and sales. 
• Company intelligence news. 
• Two-step verification includes human verification and ESP activity confirmation.

Starting price: Lead411 offers a 7-day free trial. Their Basic Plus Unlimited plan starts at $75/user/month (billed annually), while higher tiers, including Bombora intent data, require custom pricing.

16. Hunter.io

(Source: Hunter.io)

Hunter.io is an email discovery and outreach platform that combines contact finding, verification, and campaign management in one solution.

The platform pairs AI-powered email discovery with built-in verification and campaign tools, helping sales teams find verified contacts and run personalized outreach campaigns without switching between multiple tools.

Top features:

• AI-powered email discovery and verification.
• Personalized cold email campaign tools.
• Chrome extension for LinkedIn and website prospecting.
• Bulk email finding and verification.
• CRM integrations (HubSpot, Salesforce, Outlook).

Starting price: There’s a free plan available. Paid plans start at $34 per month. 

⚖️ See this list of Hunter.io alternatives.

17. Dealfront

(Source: G2)

Dealfront is a GTM platform for both sales and marketing teams. Their database has over 100 unique identifying traits like firmographic, intent, trigger events, and financial data. You can set up real-time alerts for trigger events and look for companies similar to your current clients. 

Top features:

• Database with advanced search filters and over 100 unique traits.
• Real-time alerts for trigger events.
• Search for companies similar to high-value audiences. 

Starting price: You can request pricing through Dealfront’s website. 

18. Foundry ABM

(Source: G2)

Foundry ABM is an account-based marketing lead generation platform. Generate qualified leads with content like whitepapers and case studies while leveraging programs to help you win over key decision-makers. They also provide intent data and intent targeting features. 

Top features:

• Real-time data of buyer intent signals.
• Lead generation features to capture users early in their buying journey.
• Intent-based leads and ad targeting. 

Starting price: Pricing information isn’t available, but you can book a demo to learn more. 

19. D&B Hoovers

(Source: D&B Hoovers)

D&B Hoovers is an expansive tool with a wide range of sales intelligence features, in addition to other suites of finance, compliance, and marketing tools. 

Their databases include over 230M active company records, and you can use advanced search filters to find the right ones. 

Top features:

• Extensive B2B database with active company data.
• Reports detailing high-intent buyer signals and in-market data from Bombora. 
• Site visitor intelligence data. 
• Data enrichment for both sales and marketing efforts. 

Starting price: Pricing plans start from $49 per user per month. 

20. Cirrus Insight

(Source: Cirrus Insight)

Cirrus Insight differs slightly from other tools on this list because it focuses more on sales operations. It tracks and manages opportunities in your pipeline and accesses buyer signals like email opens, link tracking, and site visitor tracking so your sales team can act at the right time. 

Top features:

• Easy sales pipeline management.
• Data enrichment from sources like social media and third-party databases. 
• Analytics on detailed buyer signals from multiple platforms. 

Starting price: Paid plans start at $14/user/month (billed annually).

21. Seamless.AI

(Source: G2)

Seamless.AI is a sales intelligence and prospecting platform that feels like having a research assistant and pitch coach rolled into one.

While some platforms stop providing contact details, Seamless.AI’s Pitch Intelligence feature pulls together everything from social media activity and employee reviews to revenue reports and tech stack information.

So, instead of jumping between LinkedIn, company websites, and news sites before your calls, you’ve got all your conversation starters in one place.

Top features:

• Real-time contact research and validation with direct dial and mobile coverage.
• Pitch Intelligence for comprehensive prospect research and personalized outreach.
• 100+ search filters to identify ideal prospects and accounts.
• AI-powered email verification to improve deliverability.
• Personalization tools for crafting targeted emails and call scripts.
• Built-in CRM enrichment to keep contact data fresh.
• Chrome Extension for prospecting while browsing.

Starting price: A free plan for single users to test the platform. For growing teams, their Pro plan uses a pay-per-user model with daily credit refresh. Contact Seamless.AI’s sales team for more information.

22. Datanyze

(Source: Datanyze)

Datanyze is a sales intelligence platform with a Chrome Extension like LeadIQ. It gets you verified contact details straight from LinkedIn profiles and company websites through its Chrome Extension.

Top features:

• Chrome extension for instant contact discovery from LinkedIn and websites.
• Direct dial and mobile number access to bypass gatekeepers.
• Industry-specific lead lists across 20+ sectors, including software, finance, and healthcare.
• Bulk export capabilities for efficient prospecting.
• Data enrichment and verification tools.
• Ethical data sourcing with compliance standards.
• Custom market share reports for technology categories.

Starting price: Offers both free and premium packages. Contact their sales team for specific pricing plans.

23. Winmo

(Source: G2)

Winmo is a sales intelligence platform specialising in advertising and marketing spend insights. Unlike other B2B databases, it focuses on helping vendors sell to marketing departments and agencies.

The platform’s standout feature is its predictive intelligence. It alerts users to potential sales opportunities weeks or months before they become public, like upcoming campaigns, agency hiring sprees, and new partnership opportunities.

Top features:

• Decision-maker mapping showing who controls specific marketing budgets.
• Predictive alerts for upcoming campaign opportunities and agency changes.
• Detailed contact profiles with communication preferences and priorities.
• Agency-brand relationship tracking and analysis.
• Custom prospect list building based on media spend and demographics.
• Sales recommendations with prospect-specific talking points.
• Daily updates on industry movements and budget shifts.

Starting price:

Custom plans are available for specific business needs; contact sales for a quote.

Frequently asked questions

What is a sales intelligence tool?

A sales intelligence tool is a software solution that helps sales teams gather, analyze, and use business data to identify and pursue the right opportunities. These platforms combine real-time data, predictive analytics, and actionable insights to help sales professionals make more informed decisions throughout the sales process.

Sales and revenue teams rely on these tools to access comprehensive information about potential customers, including company details, key decision-makers, and buying signals.

Sales intelligence solutions aggregate data from multiple sources, including company websites, social media platforms, and market trends, to provide a 360-degree view of prospects and their needs.

The importance of sales intelligence tools for revenue teams cannot be overstated. They streamline the sales process by:

• Identifying high-value prospects that match your ideal customer profile.
• Providing real-time insights about potential customers and market opportunities.
• Enabling personalized outreach through detailed contact information and company insights.
• Supporting data-driven decision-making throughout the sales cycle.

What is the best sales intelligence tool in the UK?

For UK-based sales teams, Kaspr and Cognism stand out as the leading sales intelligence tools, particularly due to their strong European data coverage and compliance standards.

Kaspr excels as a European B2B prospecting platform focusing on data accuracy and simplicity. Its Chrome Extension seamlessly integrates with LinkedIn and Sales Navigator, providing instant access to verified contact details.

Cognism distinguishes itself with its Diamond Data®, which delivers 3x more live conversations than standard contact databases. It combines verified mobile numbers with intent signals, helping sales professionals reach decision-makers optimally.

What is the difference between CRM and sales intelligence?

While CRM (Customer Relationship Management) and sales intelligence tools often work together, they serve distinct purposes. A CRM system is a central database for managing existing customer relationships and tracking interactions throughout the sales cycle.

On the other hand, sales intelligence tools focus on discovering and enriching data about potential customers, providing real-time insights, and identifying new sales opportunities.

Sales intelligence platforms enhance CRM data by adding valuable context, such as company details, decision-maker information, buying signals, and market insights, that help teams identify and pursue the right opportunities more effectively.

Sign up to Kaspr to test out the data

You can test out Kaspr’s data without strings attached. Take friction away from your prospecting process and get through to the decision-makers you need right now.

Sign up now (no credit card is required) to put our phone numbers through their paces. ⤵️