20 Top Sales Intelligence Tools For B2B Companies

Are you looking for a sales intelligence tool to add to your B2B tech stack?

These are the 19 best sales intelligence software options in 2024.

1. Kaspr
2. Cognism
3. Apollo
4. Lusha
5. LeadSquared
6. ZoomInfo
7. LinkedIn Sales Navigator
8. Bombora
9. 6Sense
10. LeadIQ
11. Clearbit
12. DiscoverOrg
13. UpLead
14. Crystal
15. Lead411
16. Hunter.io
17. Dealfront
18. Foundry ABM
19. D&B Hoovers
20. Cirrus Insight

The 20 sales intelligence tools

When choosing a sales intelligence solution, multiple factors go into the decision, including features offered, support, pricing, and customer reviews.

We’re covering all that and more for the top 19 sales intelligence tools for 2024. 👇

1. Kaspr

⭐ G2 rating: 4.4 

Kaspr is a self-service, all-in-one prospecting and sales intelligence tool. It helps users to identify prospects, build lists, automate outreach, and export the data to customer relationship management (CRM) tools.

Sign up to Kaspr for free

(No credit card required).

The Chrome Extension works on LinkedIn, Sales Navigator, and Recruiter Lite. Find and collect contact data like email addresses, phone numbers, and company information while viewing their profile or browsing for leads. 

The Kaspr web app allows you to automate parts of outreach by sending LinkedIn connection reviews, managing lists, and sharing lead information. 

👻 Did you know you can try Kaspr for free? Sign up now.

Top features:

• LinkedIn Chrome Extension. 
• Find prospects, collect contact data, and build lists. 
• Enrich your lead contact data. 
• Manage your leads with lists, notes, and tasks to meet your quotas. 
• Build and automate LinkedIn messaging campaigns, from the initial connection request to the final follow-up messages and every step in between. 
• Send emails, automate LinkedIn messaging campaigns, and make calls with integrations.
• GDPR and CCPA aligned.

Starting price: Paid plans start at $49 per user per month. A free plan is available and includes unlimited B2B email addresses when you invite three colleagues to Kaspr.

💡 Tip: Read about the best lead generation tools for SMBs.

2. Cognism

⭐ G2 rating: 4.7 

Cognism and Kaspr is part of Cognism. We share information between datasets, and Cognism has one of the largest US cell phone databases, making it a strong sales intelligence tool for your sales team.

(Source: Cognism)

Cognism’s global database has hundreds of millions of company and contact profiles, and it comes with one of the best data enrichment tools for Salesforce, list-building workflow features and TAM analysis. 

ℹ️ See the differences between Kaspr and Cognism.

Top features:

• Build target account lists using firmographic data like company size or industry.
• Narrow down lists using sales event filters to find your ideal customer profile (ICP).
• Identify decision-makers, find contact information, and reach out.
• Cell phone numbers that connect with 87% of your list.
• GDPR compliance. 

Starting price: Cognism offers custom pricing packages based on customer needs.

Wanting to find an alternative to Cognism? 👈

3. Apollo

⭐ G2 rating: 4.8 

Apollo is a popular sales intelligence platform that assists sales teams in moving prospects through the full buyer’s journey. Find prospects through the B2B database, automate outreach, and use AI-powered workflows to build relationships that lead to sales. 

(Source: Apollo)

⚖️ See how Kaspr compares to Apollo

Top features:

• End-to-end sales intelligence platform with features for the entire customer journey. 
• AI workflows to streamline critical tasks like outreach or follow-ups. 
• Use 65 contact attributes for list-building. 
• Expansive prospect database. 

Starting price: Apollo’s freemium plan includes 60 mobile and unlimited email credits per year, along with basic automation sequences and basic filters. The paid version starts at $49 per year.

4. Lusha

⭐ G2 rating: 4.3 

Lusha helps you find prospects that align with your ICP. Search for prospects based on criteria like firmographic data, intent signals, and decision-maker status. 

In addition to Lusha’s B2B database, which has over 50M enterprise company profiles and 44M small business company profiles, they also have data enrichment, verification, and lead scoring features. 

(Source: Lusha)

Top features:

• Large B2B database with company and personal profiles.
• Prospect search incorporating intent data. 
• Automated data enrichment and verification.
• Lead scoring capabilities. 

Starting price: Lusha’s paid plans start at $29 per user per month. A limited free plan is available.

⚖️  See the differences between Kaspr vs. Lusha

5. LeadSquared

⭐  G2 rating: 4.6

LeadSquared is a CRM that optimizes processes for sales, marketing, call centers, field sales, and operations teams. It’s a complete lead management solution that can be customized to cater to specific business challenges. 

Its automation boosts team productivity and helps your reps meet sales targets. 

(Source: LeadSquared)

Top Features: 

• Lead, contact, and opportunity management. 
• Workflow automation to decrease manual tasks. 
• Mobile CRM for on-field teams. 
• Lead scoring and prioritization. 
• 150+ Reports and dashboards to monitor team performance. 
• Integrates with most third-party tools and software. 

Starting price: LeadSquared’s Lite plan costs $25 per user/month. Businesses can also ask for a free trial.

6. ZoomInfo

⭐  G2 rating: 4.4 

ZoomInfo is an all-in-one GTM platform with strong sales intelligence features, including a B2B database, outbound marketing features, and sales features like conversation intelligence or automated sales workflows. 

(Source: ZoomInfo)

Sales professionals and marketing teams often use it within larger revenue organizations. If you're a smaller business - check out these ZoomInfo alternatives. 

Top features: 

• Cross-channel advertising. 
• Assesses buyer-intent signals. 
• Data enrichment.
• Lead routing.
• Contact and company search with an extensive database.
• Sales automation, including workflows. 

Starting price: Pricing information is not available through ZoomInfo’s site. You can contact their sales representatives for a quote. 

⚖️ See how Kaspr compares to ZoomInfo.

7. LinkedIn Sales Navigator

⭐ G2 rating: 4.3 

LinkedIn Sales Navigator is a major player as a B2B prospecting tool. Its impressive database can help you find companies for account-based marketing (AMB) and individual prospects that could be key decision-makers. They offer an advanced search that incorporates buyer intent data.

And don’t forget, you can use Kaspr’s LinkedIn Chrome Extension to source data from Sales Navigator quickly! 

Top features:

• High-value prospect information like connectivity, buyer intent, and decision-maker data.
• Track trends for potential high-value accounts.
• Relationship Explorer helps you discover “allies” that make selling easy. 

Starting price: Pricing information isn’t available on LinkedIn’s site, but you can request a demo for different plans. 

💡 Read this if you’re not sure about purchasing Sales Navigator. 

8. Bombora

⭐ G2 rating: 4.4 

Bombora is the leading provider of intent data for B2B sales and marketing. 

Their database is privacy-compliant but still offers data based on buyer intent signals to help you find in-market prospects. They’ll help you prioritize prospects and leads while giving you the information needed to make the sale. 

Top features:

• Exceptional buyer intent data.
• Expansive cooperative of B2B publishers.
• Lead prioritization.
• Privacy-compliant. 

Starting price: You can book a demo to request pricing. 

9. 6Sense

⭐ G2 rating: 4.4 

6Sense combines intent data and predictive artificial intelligence (AI) to help you find high-value, ICP-match prospects. They provide data that other tools don’t, including which prospects are visiting your site or the sites of your competition. 

(Source: 6sense)

Top features:

• AI-driven sales intelligence features.
• Insight into prospects’ customer journeys (with you and the competition).
• Firmographic, technographic, and buyer intent data. 
  
  

Starting price: Pricing isn’t available online; you can book a demo for more information.  

10. LeadIQ

⭐ G2 rating: 4.3 

LeadIQ is an outstanding B2B sales intelligence tool that can take your sales reps through the entire sales cycle. You can find and capture contact data, track prospect activity, use automated workflows for personalized outreach, and take advantage of data enrichment features.

Top features:

• Identify high-value prospects and capture their contact data.
• Generate personalized messages for automated outreach.
• Data enrichment to keep accounts up-to-date with real-time data. 

Starting price: LeadIQ has a free plan available. Their paid plans start at $39 per month per user. 

11. Clearbit

⭐ G2 rating: 4.4 

Clearbit is a sales intelligence and data enrichment solution. It can tell you which users visit your site, their actions, and which products they view.

(Source: Clearbit)

Automation features can trigger workflows and sales alerts, allowing you to implement lead generation strategies right away. 

Top features:

• Sales alerts and triggered workflows based on visitor site activity.
• Data enrichment to keep your data accurate in real-time.
• Site activity tracking and reporting. 

Starting price: Clearbit has a free plan available. For paid plans, you’ll need to get in touch with their sales team. 

12. DiscoverOrg

⭐ G2 rating: None available 

DiscoverOrg is another B2B data and sales intelligence platform. You can manage and enrich lead data, find prospects, define your ICP, and set alerts for trigger events like a lead getting a promotion or changing companies. 

Top features:

• A ZoomInfo company.
• Enrich lead data automatically, syncing with your CRM.
• Get insights on your ICP.
• Trigger alerts for opportunity events. 

Starting price: You can request pricing through their website. 

13. UpLead

⭐ G2 rating: 4.7 

UpLead is another platform to consider if you need to buy leads, as they claim 95% accuracy on over 16M global company profiles. They have prospect finding, data enrichment, and verification features. 

Top features:

• Add up to 50 data points to existing leads with data enrichment.
• Real-time email verification.
• Intent, technographic, and firmographic data are available. 

Starting price: After the 7-day free trial, paid pricing starts at $99 per month. 

14. Crystal

⭐ G2 rating: 4.6 

Crystal is a “personality data platform” that goes beyond data like “company size” or “job title.” 

(Source: Crystal)

Instead, it gives sales reps information about buyers’ communication styles, motivations, and decision-making styles. The platform uses DISC assessments and AI analysis to create detailed insights. 

Top features:

• Personality data on individual leads to help your sales teams close more deals.
• DISC assessments analyzed by AI.
• Specific insights to help you sell more to each individual lead. 

Starting price: A free plan is available. Paid plans start at $49 per month. 

15. Lead411

⭐ G2 rating: 4.5 

Lead411 is an “unlimited data provider,” promising no cell phone limits. Some of their plans offer Bombora intent data, and there are features both marketing teams and SDRs can benefit from. 

Top features:

• Bombora intent data is included in some plans.
• Build lists for marketing and sales. 
• Company intelligence news. 
• Two-step verification includes human verification and ESP activity confirmation.

Starting price: Pricing starts at $900 per year per user. 

16. Hunter.io

⭐ G2 rating: 4.4 

Hunter.io has email-finding features to find email addresses for specific prospects or companies. Use those emails for cold outreach, which is easy thanks to multiple available integrations like HubSpot, Salesforce, and Outlook. 

(Source: Hunter.io)

Top features:

• Find emails for professionals or companies.
• Email verification tool.
• Cold email outreach features to send personalized emails at scale. 

Starting price: There’s a free plan available. Paid plans start at $34 per month. 

17. Dealfront

⭐ G2 rating: 4.3 

Dealfront is a GTM platform for both sales and marketing teams. Their database has over 100 unique identifying traits like firmographic, intent, trigger events, and financial data. 

You can set up real-time alerts for trigger events and look for companies similar to your current clients. 

Top features:

• Database with advanced search filters and over 100 unique traits.
• Real-time alerts for trigger events.
• Search for companies similar to high-value audiences. 

Starting price: You can request pricing through Dealfront’s website. 

18. Foundry ABM

⭐ G2 rating: 4.2 

Foundry ABM is an account-based marketing lead generation platform. Generate qualified leads with content like whitepapers and case studies while leveraging programs to help you win over key decision-makers. They also provide intent data and intent targeting features. 

Top features:

• Real-time data of buyer intent signals.
• Lead generation features to capture users early in their buying journey.
• Intent-based leads and ad targeting. 

Starting price: Pricing information isn’t available, but you can book a demo to learn more. 

19. D&B Hoovers

⭐ G2 rating: 4.0 

D&B Hoovers is an expansive tool with a wide range of sales intelligence features, in addition to other suites of finance, compliance, and marketing tools. 

Their databases include over 230M active company records, and you can use advanced search filters to find the right ones. 

Top features:

• Extensive B2B database with active company data.
• Reports detailing high-intent buyer signals and in-market data from Bombora. 
• Site visitor intelligence data. 
• Data enrichment for both sales and marketing efforts. 

Starting price: Pricing plans start from $49 per user per month. 

20. Cirrus Insight

⭐ G2 rating: 4.2 

Cirrus Insight differs slightly from other tools on this list because it focuses more on sales operations. Track and manage opportunities in your pipeline and access buyer signals like email opens, link tracking, and site visitor tracking so your sales team can act at the right time. 

Top features:

• Easy sales pipeline management.
• Data enrichment from sources like social media and third-party databases. 
• Analytics on detailed buyer signals from multiple platforms. 

Starting price: Most sales intelligence features are available through the Expert plan, which costs $29 per month per user. 

Try Kaspr for free

Kaspr is an all-in-one prospecting and sales intelligence tool. You can identify and reach out to prospects, build lists, and LinkedIn automation features to improve your sales process. 

Join 50K+ companies who use Kaspr with these benefits:

✅ All-in-one prospecting tool.
✅ Easily find, organize, and manage leads.
✅ Intuitive list-building.
✅ Integrations with popular CRMs and sales tools.
✅ 500M+ phone numbers and email addresses.
✅ Fully self-service.
✅ GDPR and CCPA aligned.
✅ Custom plans available.
✅ Card-free signup.

Sign up to Kaspr for free now!