19 Best Sales Automation Software [Free & Paid]

Imagine focusing solely on closing deals and building connections while routine tasks handle themselves. 

For small teams and startups, sales automation software is more than a luxury—it’s a smart way to stay efficient and competitive. 

With the right tools, you can automate follow-ups, track leads, and organize data without increasing your workload.

Sounds like a dream? Well, it doesn’t have to be. Here are some powerful tools that help you streamline your sales operations (most you can even get started with for free!).

1. Kaspr

Kaspr is a lead generation tool that helps sales teams find and manage contact information from LinkedIn. Kaspr makes lead generation quicker and easier. It pulls verified contact details from LinkedIn, saving SDRs and recruiters time and effort.

Kaspr is ideal for SDRs and sales teams prospecting on LinkedIn. With the Chrome Extension, reps can quickly pull verified contact details, like emails and phone numbers, directly from LinkedIn profiles without leaving the platform.

This helps sales reps gather leads quickly and focus more time on outreach. Check out how easy it is for yourself in this interactive demo. ⤵️

👉 Start using Kaspr’s automation right now - it’s free to sign up.

Top features:

• Easy-to-use LinkedIn Chrome Extension. 
• High-quality and accurate database with plenty of European contacts.
• Data enrichment is done through the Chrome Extension, workflows, and CSV bulk upload.
• Extensive integrations with popular sales tech stack tools. 
• GDPR and CCPA aligned data.

Pricing:

• $49 per user per month.
• Free automation to test the data quality for free before committing to a paid plan.

💡 Check out the pricing plans for more information.

2. Cognism

Cognism is a sales intelligence tool that automates the prospecting process. It goes beyond the basics, providing valuable insights into contacts, companies, and events. This includes firmographic and technographic data, sales triggers, and intent data.

A notable feature of Cognism is its manually verified cell phone numbers known as Diamond Data®. This feature empowers marketing and sales teams to connect with decision-makers quickly, reducing the calls needed to make impactful connections.

💡See how Kaspr and Cognism compare.

Top features:

• Connect with 87% of your list.
• Automated data enrichment and AI Search for contact info.
• Exclusive on-demand verified cell phone data: Diamond Data®.
• Intent data by Bombora.
• International coverage: EMEA, NAM, APAC.
• GDPR and CCPA-compliant data. 

Pricing:

• Cognism has custom packages that are available upon request.

3. HubSpot

(Source: HubSpot)

HubSpot CRM helps sales teams manage their pipelines by automating essential tasks. Its sales engagement tools track and organize deals, keep leads in order and ensure timely follow-ups. 

Sales reps can use HubSpot CRM to manage leads with a visual pipeline and customize deal stages to fit their sales processes. This system gives all team members real-time visibility into each lead’s status, improving collaboration and enabling timely follow-ups.

Top features:

• Deal automation.
• Customizable pipelines.
• Automated tasks and reminders for your sales team.
• Personalized email sequences.
• Reports on sales activity, productivity, and individual performance.

Pricing: 

• It starts at $20 per month and includes two paid users. 
• Free trial available.

4. ActiveCampaign

(Source: ActiveCampaign)

ActiveCampaign combines email marketing, automation, and CRM capabilities. It enables businesses to automate marketing and sales processes, personalize customer communication, and nurture leads throughout the customer journey. 

The app’s sales pipeline view provides a flexible way to monitor deals at different stages. It includes “win probability” data that helps highlight valuable opportunities. Plus, over 900 app integrations keep your other sales tools up to date.

Top features:

• Lead scoring and segmentation.
• Automated deal updates.
• Customizable sales pipeline view.
• Win probability.
• Task management and reporting.
• Notification emails.

Pricing: 

• The sales plan starts at $19 per user per month.
• 14-day free trial available.

5. Salesforce Sales Cloud

(Source: Salesforce Sales Cloud)

Salesforce Sales Cloud is a powerhouse in the sales automation landscape. It offers a full CRM solution and provides a centralized hub for managing leads, sales forecasting, and pipeline tracking.

Some of its robust features include automation of repetitive tasks, personalized customer interactions, and detailed analytics to optimize your sales processes.

Top features:

• Activity management.
• Account and opportunity management.
• Forecast management.
• Workflow and process automation.
• Sales analytics.

Pricing: 

• The Starter Suite starts at $20 per user per month.
• Free trial available.

6. Reply.io

(Source: Reply.io)

Reply.io is a sales engagement platform that streamlines communication and outreach. It provides tools for email automation, prospecting, and sales campaign management.

Reply.io helps sales teams personalize communication at scale, track responses, and optimize outreach strategies. Features like A/B testing and analytics empower users to iterate on their approaches and improve overall engagement.

Top features:

• Chrome Extension.
• Multi-channel sales sequence builder.
• Conversational AI.
• Contact management.
• Report and analytics.
• Many integrations with popular CRMs.

Pricing: 

• The pricing changes depending on whether you want access to Sales Engagement, their AI SDR, live data or AI chat.
• Free version available.

7. ZoomInfo

(Source: ZoomInfo)

ZoomInfo is a sales engagement platform with sales automation features, including workflows. The platform provides accurate contact information and detailed insights into companies, enabling sales teams to connect with the right decision-makers. 

Zoominfo’s B2B contact database and real-time data updates ensure that your prospecting efforts are based on the most current and reliable information.

Top features:

• Conversation intelligence.
• Intent data.
• Data enrichment capabilities.
• Website visitor tracking.
• Website chat for sales.

Pricing:

• Contact ZoomInfo for custom pricing since their plans depend on your company’s needs.
• They do have a free trial.

💡 See how Kaspr and ZoomInfo compare.

8. Brevo

(Source: Brevo)

Brevo, formerly Sendinblue, helps you connect with potential customers through emails, SMS, and chat. It has deal tracking, pipeline management, automation, and customer insights for sales. 

As part of the Brevo CRM, it keeps data at the core of your work, aligning sales and marketing to improve ROI and validate investments.

Top features:

• WhatsApp campaigns.
• Live chat.
• Video conferencing tools.
• Sales reports.
• Customizable pipelines.

Pricing: 

• The starting price is £5.42 (around $7) per user per month.
• Free version available.

9. Gong

(Source: Gong)

Gong is a conversation intelligence and analytics tool. It uses AI to analyze sales calls and meetings, providing insights into customer interactions. 

Gong helps sales teams improve communication, understand customer needs, and refine their sales pitches. With features like call recording, transcriptions, and performance analytics, it automates data-driven coaching and drives overall sales productivity. 

Top features:

• Conversation analytics.
• AI-powered insights.
• Contact recommendations based on intent signals and historical data.
• Call recording.
• Sales performance metrics.
• Coaching and training tools.
• Integration with CRM systems.

Pricing:

• Customized packages based on your needs and the size of your team.

10. Mailshake

(Source: MailShake)

Mailshake is an email outreach platform that automates cold outreach campaigns. It offers multi-channel outreach efforts across phone, email, and social media.

The platform includes features for automating LinkedIn activities, and it also provides a “lead catcher” to identify highly engaged leads, along with analytics focused on your sales pipeline.

Top features:

• LinkedIn automation messages. 
• Personalized emails at scale. 
• Multi-channel campaign management.
• In-app lead management without having to go to your CRM.
• Integrations with Google, Outlook, and SMTP email providers. 

Pricing: 

• $25 per user per month.
• Free trial available.

11. Dealfront

(Source: G2)

Dealfront is a go-to-market platform that has website visitor tracking. It helps you understand which companies are interested in your website. The automation features notify your team of potential prospects, which provides important insights for targeted outreach. 

Integrating with popular CRMs, Dealfront makes it easy to prioritize and engage with potential customers based on their behavior.

Top features:

• Website visitor tracking.
• Behavioural and firmographic filters.
• Custom segmentations.
• Real-time notifications for trigger events.

Pricing: 

• You’ll need to request a custom quote for Dealfront pricing.
• Free plan available.

12. Clearbit (Breeze Intelligence)

(Source: HubSpot)

Clearbit, recently acquired by HubSpot, is a data enrichment platform that enhances lead information with real-time data. It provides valuable insights into prospects, including company details, roles, and contact information.

Top features:

• Boost productivity with Breeze Copilot.
• Breeze AI-powered experts.
• Enrichment with enhanced LLMs and AI data sourcing.

Pricing: 

• You’ll need to get in touch with HubSpot to find out more about Breeze Intelligence pricing.

13. Zapier

(Source: Zapier)

Zapier is an automation tool that connects different apps and automates workflows. 

It allows you to create automated processes (Zaps) between software applications, reducing manual tasks and improving efficiency. Zapier supports integration with a wide range of apps (including Kaspr 😉), enabling seamless data transfer and syncing between tools used in the sales process.

Top features: 

• Data syncing between apps.
• Custom workflows
• Multi-app integration.
• Zap scheduling.

Pricing: 

• $19.99 per user per month.
• Free plan available.

14. Drift

(Source: G2)

Drift (now acquired by Salesloft) is a conversational marketing platform that enables real-time communication with website visitors. It offers chatbots, live chat, and email automation to engage prospects and customers. 

Drift helps businesses capture leads, qualify prospects, and provide instant support. 

Top features:

• AI-powered chatbots.
• Lead qualification.
• Targeted messaging based on visitor’s behavior.
• Conversational playbooks.
• Intent signals.

Pricing:

• You'll need to contact Salesloft to find out how much Drift costs.

15. Pipedrive

(Source: Pipedrive)

Pipedrive is a CRM and sales pipeline management tool. It helps sales teams organize leads, track deals, and visualize the sales process. 

Pipedrive’s customizable interface and automation features streamline sales activities, making sure that the leads progress through the sales funnel seamlessly.

Top features:

• Visual pipeline management.
• Customizable sales Insights and reports.
• Email builder and analytics.
• Activity tracking and lead qualification.

Pricing:

• Paid plans start at £14 (around $18) per monthly user.
• Free trial available.

16.  Outreach

(Source: Outreach)

Outreach is an AI-driven marketing and sales tool that predicts deal closures and improves their likelihood. 

It offers advanced features, including sentiment analysis, A/B testing, smart email assistance, and forecast predictions. These automation features make the sales process more efficient, guiding leads through the funnel and increasing success at each stage of the buyer’s journey.

Top features:

• Conversation intelligence.
• Deal management and insights.
• Sales forecasting.
• Analytics and reporting.
• Many integrations with popular CRMs.

Pricing:

• Pricing information is available upon request.

17. Datanyze

(Source: Datanyze)

Datanyze specializes in automating the process of identifying and qualifying leads. It provides real-time insights into technology usage, helping sales teams target prospects based on their tech stack.

You can get insights into technology adoption, market trends, and contact information for key decision-makers. 

Top features:

• Chrome Extension.
• Easy export features.
• Lead scoring and segmentation.
• Technographic data.
• Competitor analysis.

Pricing: 

• Starts at $21 per user per month.
• Free trial available.

💡 See a list of Datanyze alternatives.

18. Mailchimp

(Source: G2)

Mailchimp is an email automation platform that helps businesses create, send, and track email campaigns. Its free plan offers essential tools for SMBs and startups to manage basic email automation for sales without a financial commitment.

Users can access pre-designed templates for email campaigns, simplifying the design process. They can also store, organize, and segment a single audience of up to 500 contacts. Use the free sales automation to test Mailchimp, but it is restricted to 30 days.

Top features:

• Email campaign manager.
• Basic email templates.
• Audience management.
• Marketing calendar.
• 250+ app integrations.
• Subject line helper.

Pricing:

• The paid plans for Mailchimp start at £15.95 (around $20).
• Free trial.

19. Trello

(Source G2)

Trello is a workflow organization tool that uses boards, lists, and cards to help people and teams organize tasks. Trello’s drag-and-drop and visual layout make it intuitive to manage tasks and projects.

You can use Trello for workflow automation in sales by organizing leads and tasks on visual boards. Each card represents a lead or deal, which moves across lists to show progress. With Trello’s automation, you can add checklists or assign follow-ups when cards reach certain stages. 

Key features:

• Boards, lists, and cards.
• Attachments.
• Automation of repetitive tasks.
• Custom backgrounds and stickers.
• Mobile and desktop apps.

Pricing

• The paid plans for Trello start at $5.
• There is also a free plan, which allows up to 10 boards per Workspace.

Why automate your sales process?

Think of all the repetitive tasks—data entry, follow-up emails, lead tracking—that take up valuable time. Automation lets these tasks happen in the background, freeing you to focus on the big stuff: building relationships and closing deals.

Here are some use cases for how automation can make a real difference:

✅ Real-time lead enrichment.

Kaspr’s Chrome Extension lets you gather verified contact details (like emails and phone numbers) directly from LinkedIn profiles, ideal for prospecting. 

Kaspr instantly syncs these contact details with your CRM (like Salesforce or HubSpot) to save time and avoid manual entry. With enriched data, your CRM can easily segment leads by industry, job role, or engagement level.

✅ Lead follow-up automation.

Instead of manually tracking every lead, sales automation tools can send follow-up emails based on a lead’s actions, such as filling out a form or downloading a PDF file. 

For instance, if someone signs up for a demo, HubSpot can trigger an email thanking them and offering more resources. This keeps potential customers engaged without your team needing to track each action.

✅ Lead scoring and prioritization.

Automation can score qualified leads based on engagement—like website visits, email opens, or responses—so your team knows which leads will most likely convert. 

With lead scoring, your sales reps can focus on high-priority leads, moving them through the funnel faster.

✅ CRM data updates.

Usually, sales teams spend hours updating contact details, tracking calls, and logging notes. 

CRM automation tools like Zapier or Salesforce can automatically log calls, update contact information, and track lead interactions.

✅ Scheduling demos and appointments. 

Instead of back-and-forth emails, you can use tools like Calendly. They handle bookings, sync with your team’s calendars to prevent conflicts and send reminders to everyone.

FAQs about sales automation

Let’s answer some commonly asked questions about sales automation software. 👇

What is sales automation software?

Sales automation software uses workflows and specific tools to automate repetitive, manual and menial tasks. This enables sales teams to focus more on closing deals and building a pipeline of prospects.

What is an example of sales automation?

Examples of sales automation include prospecting tools that enrich contact data, automated dialers, email follow-up, meeting schedulers, forecasting, chatbots, and many more.

Will sales reps be automated?

Sales reps won’t become fully automated or AI. Although some companies are starting to experiment with AI-SDRs, closing big deals requires a huge human element and is a lot about the relationships you build, something AI can’t do. So, automation will only enable reps to do their jobs better and not replace them entirely.

Where to start with sales automation

Why not try some of these powerful sales automation software for free? Adding them to your tech stack saves time and boosts efficiency. With automated follow-ups, easy scheduling, and smooth data updates, you’ll have more time to focus on connecting with prospects and closing deals. 

These tools fit right into your CRM, keeping sales pipelines organized effortlessly.

If you’re looking for an easy start, try Kaspr. It’s simple to set up and use, so you can get your first lead info right now. ⤵️